Introduction of virtual currency company ppt

1.

China's online virtual currency category:

1. game currency. In the era of stand-alone games, the protagonist accumulates money by knocking down the enemy, entering the gambling house to win money, and using these to buy Herbs and equipment, but it can only be used in his own game console. At that time, there was no "market" between players. Since the establishment of Internet portal and community, the realization of game networking, virtual currency has a "financial market", players can trade game currency

2. the special currency issued by the portal website or instant messaging service provider, which is used to purchase the services in the website. The most widely used is Tencent's q-coin, which can be used to purchase membership, QQ show and other value-added services

3. virtual currency on the Internet, such as bitcoin (BTC), Wright currency (LTC), etc. bitcoin is an electronic currency proced by open-source P2P software. Some people also translate bitcoin as "bitcoin", which is a kind of network virtual currency. It is mainly used for Internet financial investment, and can also be directly used in daily life as a new currency

2.

Virtual currency is the currency used for electronic circulation. Now the scope of virtual currency is very large, including q-coin, bitcoin and so on. With the development of digital currency, virtual currency is becoming more and more abundant, which may become the mainstream in the future. For example, BTC, EOS, bcbot and so on are not only virtual currencies, but also algorithms, landing projects and technologies

virtual currency is mainly issued by online game service providers to purchase game props, such as equipment, clothing, etc. But at present, the use of virtual currency has gone far beyond this category. Virtual currency can be used to buy game cards, physical objects and download services of some movies and software

extended data:

real risk

as the proct of e-commerce, virtual currency has begun to play an increasingly important role, and it is more and more connected with the real world. However, with the growth of virtual currency, the relevant laws and regulations are lagging behind, which has laid many hidden dangers

fraud

the private transaction of online virtual currency has realized the two-way circulation between virtual currency and RMB to a certain extent. The activity of these traders is to buy all kinds of virtual currencies and procts at a low price, and then sell them at a high price to earn profits. With the increase of such transactions, there are even virtual mints. In addition to the virtual currency provided by the main company, there are also some people who specialize in "virtual coin making" to obtain virtual currency by playing games and then resell it to other players

Taking Wenzhou as an example, there are about seven or eight such "virtual mints" with four or five hundred practitioners. This not only creates a bubble for the price of the virtual currency itself, but also causes trouble for the normal sale of the issuing company. It also provides a platform for selling and collecting money and money laundering for various cyber crimes. p>

impact system

in modern financial system, the issuers of money are generally central banks, which are responsible for the management and supervision of money operation. As the equivalent exchange goods used to replace the real currency circulation on the Internet, the virtual currency on the Internet is essentially the same as the real currency. The difference is that the issuers are no longer central banks, but Internet companies

if the development of virtual currency makes it form a unified market, each company can exchange with each other, or virtual currency is integrated and unified, and all of them are based on the same standard and price, then in a sense, virtual currency is currency, which is likely to form a threat impact on the traditional financial system or economic operation

reference: network virtual currency

3. Virtual currency refers to non real currency. Well known virtual currency, such as network company's network currency, Tencent company's Q currency, Q point, Shanda company's voucher; The popular digital currencies in 2013 include bitcoin, Leyte coin, Fuyuan coin, doggy coin and so on
network virtual currency can be roughly divided into

the first category is familiar game currency. In the era of stand-alone games, the protagonist accumulates money by knocking down the enemy, entering the gambling house to win money, and using these to buy Herbs and equipment, but it can only be used in his own game console. At that time, there was no "market" between players. Since the establishment of Internet portal and community, the realization of game networking, virtual currency has a "financial market", players can trade game currency
the second type is the special currency issued by the portal website or instant messaging service provider, which is used to purchase the services in the website. The most widely used is Tencent's q-coin, which can be used to purchase membership, QQ show and other value-added services
the third kind of virtual currency on the Internet, such as bitcoin (BTC), Fuyuan coin (FTC), Wright currency (LTC), etc. bitcoin is an electronic currency proced by open-source P2P software. Some people also translate bitcoin as "bitcoin", which is a kind of network virtual currency. It is mainly used for Internet financial investment, and can also be directly used in daily life as a new currency.

5. Virtual currency can be divided into game currency and network token
game currency is mainly circulated by game companies and professional gamers through online tasks and ground sales
network token: it is a kind of virtual currency equivalent to normal currency that can circulate on the network. Such as the common Q coin. This is mainly to facilitate users in a variety of consumer activities on the network. In the early stage, free quantitative distribution is used to guide consumers to a virtual consumption habit. In the later stage, special sales channels are set up.

6. What procts are
everything exists because they are needed

"being is needed"

anything can be regarded as a "proct". Its quality depends on the extent to which it is needed and the extent to which it meets the needs of the outside world

a successful person must be one who meets the needs of the public. It has nothing to do with good or bad
what is not needed graally fades out of history and dies out, or transforms into a new way of being needed
proct, which is a combination of a series of functions that meet the needs of users

what is a proct manager
a proct manager is the designer, builder and operator of a proct, What's more, it's the first user of the proct

the proct manager concts market research, collects user needs
the proct manager determines proct functions, formulates proct planning
the proct manager is responsible for or guides proct operation, and presides over version update
What does the proct manager think

proct managers need to understand people, so as to understand users, and more importantly, they need to get used to looking at problems from the perspective of users. They want to "become users anytime, anywhere"
Proct Manager's world view: everything is a proct, its value, It depends on how many external needs it meets
proct managers need to understand people's needs most

attraction
sense of belonging
sense of freedom
sense of mastery and control
fun and excitement
love and be loved
be a leader
have wisdom and knowledge
show self
harmony
respect
safety
self inlgence
pass on Unified
feel good
Proct team internal operation system
Proct and operation are independent. Within the proct team, "proct / function" and "operation / revenue" will be clearly separated

Proct and operation have different goals and definitions

"proct / function" is a set of functions to meet the basic needs of target users
"operation / revenue" refers to the function to expand the user base, improve user activity, improve customer satisfaction Find the right business model and increase revenue by means of business
different businesses have different procts / operation modes. Service generally has three forms: proct penetration (QQ), operation penetration (51) and mutual penetration

Proct
Proct sense / innovative thinking
"proct sense" is the embodiment of proct manager's ability / experience

the only way to improve proct sense is to determine user needs from the perspective of users, not from the perspective of the internal system of the proct. Sometimes, you even need to "become a user."
there are so many user needs that priority must be sorted
the goal of sense is to make it "more comfortable for users"
"innovative thinking" is a necessary skill for proct managers to develop new procts

almost every detail of proct experience needs innovation<

"innovation" methodology:

"brainstorm first, then filter and refine"
"generation integration, adjustment, change, other uses, elimination, rearrangement
proct planning process
process definition of proct planning

proct planning process analyzes market trend and customer demand, Create the market segmentation rules of joint efforts, select and prioritize the market segments to be invested and obtained the leading position, so as to formulate the executable business planning and drive the development of new proct packages<

process delivery proct stage
user demand collection proct candidate concept user demand analysis and PK stage
market analysis market evaluation report user demand analysis and PK stage
develop planning proct roadmap plan, develop comprehensive feature list and planning ppt
write planning proct demand specification proct demand specification Business plan proct business plan development stage<

user needs $apps analysis method

elements
subdividing items
proct elements

$price of design, procibility, technology, raw materials, proction, suppliers, manufacturing, components, labor costs, management expenses, equipment payment / monthly package price
a safety / quality marketing, sales, channel, distribution, delivery time, advertising Configuration, pricing, customer customization, customer service / complaint response
P performance, function, attraction, specification, power, speed, capacity, adaptability, multi-function, size, comfort
P packaging style, size, quantity, geometric design, molarity, architecture, interface, mechanical structure, identity, graphics Whether the included / excluded pages look good or not
e easy to use, user-friendly, manipulation and control, display, ergonomics, training, documentation, help system, thinking factors, interface, operation UI (interface operability)
a availability, reliability, quality, safety, error limit, integrity, strength, adaptability, dynamic characteristics, load capacity Rendancy purchase recharge channel
l life cycle cost life, normal operation / shutdown event, insurance, liability, maintainability, service, spare parts, migration channel, standardization, infrastructure, operation cost, installation cost, validity period
s indirect impact of social acceptance, consultant, purchasing agent, standard organization, government, social recognition, legal relationship, etc Politics, shareholders, management, workers, workplace recognition / popularity

how to prioritize proct functions

there is no "priority" for each function itself. Procts have different goals and different reality in different stages, which becomes the only criterion to determine the priority of proct functions

the primary target function of the proct phase focuses on $apps
new procts are launched to attract new users and quickly occupy the target market "easy to use, cheap and convenient" ("cheap" is actually the scope of operation) $price, e-easy-to-use, a availability
retain users in the platform period, stabilize revenue, renovate content, meet the needs of segmented users, P packaging, a safety / quality P performance
proct upgrading, retaining the essence of old procts, adding new creative elements "fashion, innovation, the needs of new and new people" s social acceptance, l life cycle cost

experience procts
principle: play the role of target users, ask yourself whether this service can make me "cool"<

principle 1: mindset replacement - I am the target user
principle 2: concise UI = rece the cost of user experience
principle 3: pay attention to the highlights of details, where users are willing to spend money
tips: Internet procts are often "similar", focusing on details

skill 1: write down the cool points, Understand the reason carefully
skill 2: don't think too systematically, the thinking of proct makers is very divergent
skill 3: treat yourself as a "fool" and complete a "task" to see if it can be done easily
operation
what is operation
operation goal: operation has cost, Therefore, it has a very clear goal

to expand the user base
to find a suitable profit model / increase revenue
to improve user activity
the operator must be a calm, pragmatic and experimental scientist. Real operators never jump to conclusions, but let facts speak

first think about how to test a hypothesis in a small scale
test a hypothesis in a small scale
summarize the test results whether the hypothesis is correct or not. Wrong assumptions can sometimes help us find the right way
how to price<

total profit is more important than market share and efficiency
maintaining low cost is the business of proct, maintaining high price is the business of operation
price rection is the most expensive operation strategy, and the effect of price increase may not be as bad as imagined
how to trick users to pay<

human weakness: the tendency of "fear of loss" is stronger than that of "fear of risk"
Strategy: don't tell users what they will get if they buy a proct, tell them what they will lose if they don't buy a proct
common operation means of Internet procts

purpose / description of means
virtual currency controls the value chain and currency channel in its own hands
privilege system / VIP in order to enhance user stickiness and give highly active users certain feedback and sense of superiority
points / grades, a growth system is formulated according to the extremely active degree of user groups, Better tap the consumption potential of drama user group
promotion activities can improve user activity, attract users' attention, and increase timeliness income. Provide outlets for users' consumption desire at festivals, holidays, etc.
subdivide channel operation and manage recharge channels, select the most convenient recharge method for users
pricing system, set prices in line with users' psychological habits for procts, and form a system for continuous observation, Looking for the mode of profit maximization
the cooperation between advertising and manufacturers with intersection at the basic level such as user group is generally carried out in the form of holding activities and setting up special zones.
besides virtual currency, the value carrier opens up a form of user value, so as to improve the user's activity and sense of belonging.
the reward system rewards the user's activity and contribution in the proct, Meet the vanity of users to show off

operation examples
experience operation
principle: from the surface of complexity, see how the operation system achieves the three major goals: user group, profit model / income, activity

principle 1: be sure to spend your own money to experience operation
principle 2: take time to rush the level, But you don't need to rush to the top
skill: the operation of Internet procts is a very rigorous system, so don't pay too much attention to details, but look at the whole

skill 1: don't finish the whole process of grading, you can go to relevant forums and official information to learn about the experience of active users
skill 2: the operation system is relatively rigorous, There is usually a set of conventional methodology and numerical system, and there is little difference in details, so it is necessary to have some relevant knowledge in advance.
skill 3: imagine yourself as the "boss" of the business, and imagine how to maximize profits.
summary
to make a "proct" is nothing more than "to make yourself happy, Let others be happy first "
always consider problems from the perspective of users
details, details, or details
it's more important to set priorities according to the actual situation than to determine functions
to do" operation "is to" live a careful life "
at any time, keep in mind the three major objectives of operation: user group, profit model / income Activity
the operation system is boring and complex, but the principle is consistent General

ppt text:
Proct Manager's perspective, business analysis group of Strategic Development Department Catalog 2 proct 3 operation 1 proct / operation system overview
Proct sense / innovative thinking
proct planning process
experience proct
4 Summary
experience proct

7. First of all, the formal virtual currency is to speculate, similar to the stock speculation, but generally there is no limit, so whether you earn or not depends entirely on your ability
in addition, it is investment. There is no investment theory. Only the assets that will increase in value are worth investing. Firstly, whether virtual currency is an asset is still a problem. Secondly, most of the investments that rely on friends to pull are scams