1. What is network alliance promotion
please choose online League promotion to provide comprehensive, accurate, sustainable and attractive display promotion
Network Alliance promotion helps you make use of the largest network alliance system in China and give full play to the super coverage advantage of traditional media; Using the leading Internet big data analysis and delivery technology, "find customers, come to online alliance", create the "association" between you and customers, form a more intelligent, accurate, continuous display and promotion, help each enterprise to enhance its visibility, recognition, expand and build enterprise influence, and finally realize the efficient profitability of the enterprise owner
for more questions, please go to the help channel of promotion client: http://yingxiao..com/support/editor/index.html
for more information about online promotion, please see: http://e..com/
2. CPS mode is a business form of transferring procts from e-commerce platform (Taobao, Jingdong, Suning, etc.) to its own platform. It can earn the seller's commission by promoting and selling the procts on the platform
e-commerce usually signs promotion agreements with many shopping guide platforms to quickly sell goods. Among these promotion forces, Taobao customers (also known as Taoke) emerge as the times require
they get the proct code from the promotion zone on Taobao, and any buyer who enters the Taobao seller's shop through his promotion (links, personal websites, blogs or community posts) can get the commission paid by the seller; In a word, Taobao customers are those who help sellers promote their procts and get commissions
among the above modes, there are four roles: seller, promotion platform, Taoke and buyer
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convert the advertising amount by the actual number of procts sold. Through this mode, businesses do not need to worry about their advertising expenses. Especially in the environment where e-commerce platforms strictly check the brushing of orders and other kinds of advertising effects are not ideal, the demand for Taobao customers is growing
with the continuous expansion of the overall alliance marketing market, in addition to the large-scale e-commerce websites will launch their own alliance marketing policies, some professional middlemen named associate network also begin to emerge
the whole set of communication and operation process between website groups is quite complex. These middlemen can help the upstream and downstream parties to find the most suitable match easily (for example, retail websites selling CDs hope to find more fans' communities and music portals to cooperate), and provide the underlying order tracking technology and deal with the cumbersome Commission distribution process, Both upstream and downstream websites only need the partner of counterpart alliance network service provider
in the Internet age, CPS website alliance can enable you to build 100000 distribution troops in a short time, which is the promotion channel for e-commerce companies with the highest ROI and the lowest cost per order
3. CPV: display advertising is a kind of advertising mode based on the actual amount of advertising, that is, when the user visits the member site, the advertiser's advertising will be displayed, and the advertising will be charged according to this. CPV can put pictures, graphics, flash, video, etc
features of the model: CPV, also known as rich media, has low price and rich effects, meeting different advertising needs. Realize the smooth playing effect of audio and video advertising, and realize the interactive game, interactive research, interactive demonstration and other interactive advertising needs
CPA: the cost per action (CPA) pricing method refers to charging according to the actual effect of advertising, that is, according to the effective questionnaire or order in response, but not limited to the amount of advertising. The pricing method of CPA has a certain risk for the website, but if the advertising is successful, its revenue is much larger than the pricing method of CPM. In order to avoid the risk of advertising costs, advertisers only pay the advertising site fees according to the number of clicks when the network users click on the banner advertisement and link to the advertiser's webpage. CPA model, while fully considering the interests of advertisers, ignores the interests of website owners, and has been resisted by more and more website owners. Website owners are generally not willing to take high-quality advertising space for the CPA advertisement of popular procts, because the biggest decisive factor is not the website media, but many factors of the proct itself (such as the degree of attention and cost-effectiveness advantage of the proct, etc.) The reputation of enterprises, etc.) and the acceptance of online consumption by netizens. More and more website media refuse the CPA mode after practice, so it is difficult to find suitable media for CPA paid advertising
CPS: commodity promotion solution, or CPS for short, is an innovative promotion method based on portal level network media, which can fully and continuously display a certain commodity through the whole station, and promote users to recognize, like and buy
CPM: the cost per thousand people refers to the cost for a certain media or media advertising schele to reach 1000 people. Its original English is cost per mill, or CPM for short. Now it has also been translated as cost per one thousand impressions or cost per thousand. The Chinese name of the former is impression cost per thousand people. The latter has the same title, but it is called CPT for short. The meaning is the same as CPM. The calculation formula is: cost per thousand people = (advertising cost / number of arrivals) × 1000 At present, CPM has been used as & quot; Charge per 1000 times of advertisement displayed & quot; The advertising mode of Internet has become the basic term of Internet advertising
I hope I can help you.
4. According to the use time. The price is negotiated by both parties. Good luck.
5. CPC / CPM / CPD / CPT / CPA / CPS represent different settlement modes
CPM: cost per thousand people. As long as the advertiser's content is shown to a sufficient number of users, the advertiser will pay for it. Advertising charged according to this is generally based on brand display and proct release, such as GD advertising of news client, and the exposure effect is usually better
CPT: cost per time period. Buy out the display of advertising space at a fixed price for a period of time, such as open screen ads, rich media ads or drop-down keywords in the application market
CPC: cost per click. Charge according to the number of times the ad has been clicked. Keyword bidding generally adopts this mode, which is more common in information flow advertising system
CPA: cost per action. For example, according to a registration, search behavior, browsing behavior and so on. Email marketing (EDM) now has a lot of CPA way in
CPS: convert the advertising amount by the actual sales. CPS it can be understood as sales commission. For example, if the sales volume is 1000000 and the CPS ratio is 3%, then the advertising fee is equivalent to 30000. This kind of advertisement is more suitable for shopping, shopping guide and website navigation websites, which need accurate traffic to bring transformation. Net alliance in PC era is charged according to CPS
cpd: cost per download. CPD is a kind of paid download advertisement, which is charged according to the number of times the advertisement is downloaded. If an app in this advertisement is downloaded for 10 yuan, and it has been downloaded for 10 times, then 100 yuan will be charged
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differences in promotion methods -
different communication contents: the proct information transmitted by traditional mobile media is only a literal response, users can not fully understand a proct, the application contains some pictures and videos, and can also feel the proct in an all-round way, such as an automobile application, You can not only see the pictures and videos of the car, but also feel the performance of the car through the game
different ways of information transmission: traditional mobile media mainly use SMS as the main way of communication, which allows consumers to passively receive proct information, while app marketing is that enterprises plant proct information in application proction for users to download and achieve information transmission through application
user behavior difference: the traditional mobile media is passive to accept information, which is easy to make the audience rebellious, and often get the opposite effect. App marketing is the user's own download, which is easy to accept proct information, and is easier to achieve the communication effect
6. The advertising process is mainly divided into display and transformation. CPC / CPM / CPD / CPT / CPA / CPS represents different settlement modes
7. CPM -- through and impression. CPM is a kind of display paid advertising, as long as the advertiser's advertising content is displayed, the advertiser will pay for it. The effect of this kind of advertisement is not very good, but it can bring stable income to websites and blogs with certain traffic. CPT -- long term payment on time CPT: English full name cost per time. CPT is a kind of time based advertising. Many domestic websites charge according to the fixed charging mode of "how much is a month". This kind of advertising form is very rough and can not protect the interests of customers. But CPT is really a very easy advertisement, which can bring stable income to your website and blog. CPC -- pay per click CPC: English full name cost per click; Cost PerThousandClick-Through CPC is a kind of pay per click advertisement, which is charged according to the number of clicks. For example, keyword advertising generally adopts this pricing model. The typical ones are AdSense for content of Google Advertising Alliance and online bidding advertising of network alliance. CPA -- pay by behavior CPA: English full name cost peraction. CPA is a kind of advertisement based on the actual effect of advertisement, that is, it is charged according to the effective questionnaire or order, but not limited to the amount of advertisement. The pricing method of CPA has a certain risk for the website, but if the advertising is successful, its revenue is much larger than the pricing method of CPM. CPS -- pay as you go CPS: full name of cost per sales. CPS is a kind of advertisement that calculates the advertising cost based on the actual number of procts sold. This kind of advertisement is more suitable for shopping, shopping guide and website navigation websites, and requires accurate traffic to bring about transformation. Excellent website alliance and Dangdang website alliance are typical representatives of this form of advertising. Some other advertising models include CPL (guided paid advertising) and CPR (response paid advertising). 2、 Comparative analysis (1) from the perspective of user behavior, in order to achieve a certain effect, any online advertisement must have the following two basic steps: one is to display the advertisement, the other is to click the advertisement. For some websites, the advertisement must have the third step to achieve the effect, that is, users complete certain additional behaviors on the website, such as registration and consumption. From here we can see clearly: (1) CPT and CPM only charge advertising fees in the first step, that is, they only need to show to the website users, then they can charge advertising fees to advertisers 2) CPC is in the second step, after the user completes the click behavior, the website charges the advertiser the advertising fee 3) CPA and CPS are in the third step, that is, after the user completes some specific behaviors on the advertiser's website, the advertiser pays the advertisement fee to the website owner 2 From the perspective of protecting the interests of advertisers and webmasters, CPT and CPM protect the interests of webmasters, while CPC mediates in all advertising modes, while CPA and CPS tend to protect the interests of advertisers 3 In terms of advertising prices, the apparent prices of CPT and CPM are relatively low, while CPC is in the middle, while the prices of CPA and CPS seem to be much higher. It should be pointed out that the price mentioned here is only a superficial price, not equal to cost performance. Generally, the cost performance of CPA and CPS is relatively fixed, while CPC, CPT and CPM are different according to the stickiness of websites to users 4 From the point of view of the difficult and easy proceres for cheating, the choice of CPT and CPM usually depends on the quality of the website, and the quality of the website seems to be measured only by website statistics and third-party statistics, but these are very easy to cheat. The domestic streaming software and websites are the best tools for CPT and CPM cheating, although webmasters all know that, However, advertisers can only detect when the advertising effect is unsatisfactory for a period of time. For CPC advertising, although there are some technical precautions, cheating is relatively easy. There are even websites selling click advertising monthly, which is also the reason for the decline of domestic CPC advertising alliance. CPA is also relatively easy, as long as there is enough time and energy to register and verify false users. Only CPS advertising almost does not care about cheating, and it is also the only advertising mode that is difficult to cheat in several types of advertising.
8. In order to save money, my house is made by myself. My friend introced me to the contractor of the decoration company, who did it in private. It's all about the amount. First of all, you need to work out the total budget, and then split the expenses into several major items. Try to estimate the expenses of each minor item, and then there are 2-3000 unpredictable expenses. If you see that the proct is easy to replace in the process, you need to rece the money from other projects. The investment in infrastructure construction must be the most effort. Choose the most appropriate proct (remember that it's certainly not the most expensive and the best, and the proct selection is generally of medium price and high quality) (my budget is 140 M2 nominal, 110 M2 indoor, you can calculate the proportion yourself). The floor is 8000 polycrystalline micropowder super clean butterfly stone 800 * 800 53 / Huiqiang tile wood floor, and the later maintenance is too troublesome, The cost-effectiveness ratio is not high and there is no choice. My corridor, bedroom, kitchen, living room and dining room are all paved with ceramic tiles, so there is no doorstone, saving about 1000 yuan. Cabinet 700 * 4m = 3000 (UV panel, self-priming door, invisible handle, stainless steel countertop, Lushuihe plate, with Dilong's panel is 830 / M) kitchenware 2500 (including basket) water heater 2000 My basin is not on the cabinet table) main bathroom floor tile + wall 2000 sanitary ware 1000 sanitary ware + simple whole bathroom 2500 sanitary ware 500 sanitary ware 500 wall brick floor tile 1000 300 or so toilet is no less than hundreds. Water and electricity try to change as little as possible 2000 waterproof 1000 network cable 30 meters, throw on the floor (the floor is not a shop), no money, the overall wardrobe 100 / m2 (expanded area) 2000 * 2 Jiamei E1. The back board of the cabinet is 60 / m2, which costs about 6000 yuan. There are two high-rise wardrobes, one high utility cabinet and a 1 * 2 bar. Instead of making a bedside table and a mirror, the manufacturer has made a single-layer small bookshelf for free, which can be used as a step up the bay window. Hehe, the overall large bookshelf is 0.3 * 2.7 * 7.0, which is about 2000 yuan, Only planning) bed + mattress under 2000 (we are short of money to use the old mattress directly on the floor) door 600 * 5 (toilet door is cheap, 160 yuan) bag false edge 200, kitchen door choose silk cord curtain about 200 yuan, balcony door do not, directly do single-layer curtain (temporarily not do) lamp 2000 all main 800, Other 20-300 or so 2 bathroom + kitchen ceiling 1000 (plastic steel) all other ceiling are not done, all window covers are not done, ready to buy some wallpaper to beautify themselves in the future. No spotlights, no plaster line on the top of the wall. The skirting line is about 4 pieces of glass / 0.8m (I choose the glass, which should be glued, and the cement is easy to fall off); 5 macromolecules; Solid wood 6-8 pieces / M; Tile 5 / 0.8 m (or buy the whole piece and add a knife, ranging from 0.5 to 2 pieces) installation cost 5 / m, including the sofa 3000 (no cost, delay) air conditioning 2000 + 3000 2 (no cost, delay) curtains 3 2500 180 yuan / M (no cost, delay) floating window 1000 material 150 / m2, as well as cutting cost, grinding cost, loss cost, maintenance cost Installation fee TV Wall we did not do, you can post a few square wallpaper or wall stickers at any time in the future, cheap and convenient. The basic decoration cost is 16000 yuan, including 5000 yuan for walls and 3000 yuan for hardware. It doesn't add up. It's almost the same. Other things used to be used to save one Like curtains, air conditioners, sofas... They all have a budget but no money to buy. For the time being, make do with the old ones. (4-6 yuan / 30 * 45 bricks for bathroom wall tiles. Floor tile 2.5-8 yuan / 30 * 30 brick. There are 1-2 bricks on the market. It depends on whether the remaining area is suitable for you. Make more use of my spare time to go to the building materials market. I've been working on all the rest days for 2 months, and I'm still working on it. All the savings are for nothing.
9. Cpsj194201 is the coordinate
