Virtual currency Ali gold coin
big companies like Alibaba also disdain to cooperate with such small companies. Moreover, there are no major news media reports, which is also unreasonable.
so, what's the significance of this digital currency? Why do you have to work hard to do this? For most people, it really won't have any impact, but for a small number of people, it will have a great impact. This small group of people are those who engage in illegal activities
for example, if some people are corrupt and accept bribes, they specify that they can't let others put money on the bank card. That means they are directly arrested, but they can't be found with cash. If we restrict the large amount of cash consumption in the future, for example, if you have to spend more than 5000 at one time, you can't use cash, you need to use digital currency. In this way, those who have bribed tens of millions of cash in their families may not want to spend all their money in their lifetime. And their illegal income doesn't go to the society. It's just paper. They still occupy space at home. Once they start to spend money in digital currency, it's easy to find out. That is to say, all our income will be counted. Once they are involved in crimes, it's easy to be caught. At that time, there will be less Telecom fraud, This is the meaning of digital currency
1、 The game rules of top world
recently, a game called top world has become popular in the circle of friends. Its slogan is to raise dinosaurs, do tasks and earn dividends. It is said that it can only make money without charging money
many wool parties and Xiao, who want to make money on the Internet, come here, and even a lot of big men in the circle push on the platform
in fact, the game is very simple. It's a kind of synthetic game, similar to the small program H5 game that has been popular in wechat for a period of time, such as raising Kun for all and racing for all
Huan Yan also played for a period of time, basically no brain operation
junior fish accumulate gold coins in circles on the turntable. You don't need any operation in the middle. You just need to wait for the gold coins to accumulate to a certain amount, and then use the gold coins to buy the same fish, and then combine the two fish into a higher level fish, and upgrade them into a Kun step by step
this is exactly the same as the dragon game's claim that "if you are free to play for 30 minutes every day, it does not affect you to do other things":
dinosaurs of various levels proce corresponding gold coins per second over time, and then use the gold coins to synthesize more advanced dragons. Two grade 1 dinosaurs make a grade 2 dinosaur, two grade 2 dinosaurs make a grade 3 dinosaur, and so on
it's just that this game has increased the elements of making money, so there is a slogan of "today you raise the dragon, tomorrow the Dragon raises you"
that is to say, when the final synthesis reaches level 38, some special dinosaurs will be generated according to the probability, such as red enveloped dragon, Alchemist dragon and lover dragon, which can get corresponding money rewards
however, according to the rules of the game, the highest revenue is fenhonglong, which can equally share 20% of the daily advertising revenue of the whole network, and can be synthesized through the combination of Fu, Lu, Shou, Xi and CAI. The official claims that there will be only 100000 red dragons in the whole network at most. Scarcity and lying profit mode are undoubtedly the value of red dragons. Therefore, the basic strategies you see on the market are all teaching you how to integrate red dragons faster
In fact, all virtual currency projects play the same thing, which is called consensusLi Xiaolai, a senior leek expert in the coin circle, said: "the consensus of a fool is also a consensus."
What is consensusis a thing in the crowd audience, if I change a word, you may better understand -
IP
now is an era of IP, in the past, companies pay attention to building company brand, now personal survival pay attention to building personal IP, in fact, are to improve their visibility in the target audience
the more people know about a company, the larger the sales market of the company, and the more people know about a person, the broader the career domain of the person
from the company's strategy and star effect to the gossip of neighbors and word-of-mouth contacts
"IP" is illusory but real
just a few news:
1. In 2017, one out of every 13 tourists visiting South Korea went to the K-pop men's "bullet proof youth group". Every year, they have the same impact on the Korean economy as 26 medium-sized companies
2. Game of Thrones has brought us $300 million worth of business to Northern Ireland. Shooting this popular drama here not only attracts more tourists, but also brings business opportunities for many local enterprises (from brokerage companies to animal specimen makers)
3. In the first five years after the first "auto story" was released, the series proced 8 billion dollars of goods. During that period, more than 200 million toy cars were sold
4. The sales volume of Build-A-Bear studio increased sharply in the first quarter of 2019, from US $1.2 million to US $84.4 million. The CEO of Build-A-Bear explained that it's thanks to the woman in women's Federation 4; In one line, Tony Stark said to the raccoon: "I thought you were a Build-A-Bear toy
let's talk about the examples around us:
many companies actively do some public relations activities to improve their popularity before they go public, which leads to the soaring stock price
gold has little daily and instrial value, and is essentially a mineral, but as long as there is wealth value in the hearts of the masses, gold will always be bought. The same goes for diamonds
the prices of antiques, celebrities' calligraphy and paintings, and star signatures all reflect the value of IP. Van Gogh sold a painting for 300 million yuan. Do you really think this piece of paper is so valuable
the news of sun Yuchen, the money circle leader some time ago, and his previous headlines, as well as Warren Buffett's sky high price lunch, and Wang Xiaochuan's cross space scolding... Do you think people are stupid? The more people go to the theater, the higher the popularity of his IP is, which can be reflected in the price increase of his wave currency
you treat others as a joke, and others treat you as a chip to make money
the core of all the packaging of blockchain, whether it's raising cats, dogs, pigs or bastards, is to build a consensus on this virtual object and use various marketing means to increase its IP value
only when this premise is reached can there be subsequent high price selling
when the makers leave, without follow-up marketing, the value of IP will disappear, and only the token in the hands of retail investors will depreciate day by day. That's how leeks are cut
In the 17th century, the Dutch fried tulip, the Chinese fried Clivia in the 1980s, and the recent "post-80s fried stocks, post-90s fried coins, post-00s fried shoes" are all capital games under the IP economyso back to the previous question, why hasn't top coin been opened for trading
because the consensus value of top coin has not been built yet
this is where the top of the world is so brilliant. Colleagues are killing chickens to get their eggs. They raise chickens first
this Chinese chive dish is still in the stage of cultivating consensus and accumulating energy, and the wool party, who are following the red dragon, you are the chicks being raised
It's a long-term plan 6. How to make money in this dragon raising gamesince the Dragon raising party is not the main player in this game, what is the real way to make money in this kind of blockchain project
1. Sell shovels
when everyone rushes to dig for gold, and you are tired, you can't get it.
and it's a better business model to sell shovels to them
All kinds of Taobao courses, assistant store software and store agent operation are sold at the outlet of Taobao store; Sell SEO tutorial, webmaster tools and do enterprise keyword ranking in the era of Internet search; When selling tiktok, they sell friends circle selling methods, micro business auxiliary tools and micro business traffic business. p>in public, people are struggling to move bricks to do projects. If you jump out of the project and earn money from people who want to make money from this project, it will be a more open world
so for those who really want to make money in this game, I advise you to put down the idea of collecting wool
take it as a project developed by others and sell it
What do you sellselling strategies, selling software, selling internal communities, selling charging apprentices...
2. Hoarding computing power and top coins, waiting for the opening of the transaction
I said in the last section that what really matters in this game is not the red dragon, but the top coin is the consensus proct that the government focuses on building
when the consensus of top currency is established, it is time for the official to open up the transaction
therefore, the players of this game are divided into two groups, which also represent two kinds of people in this society
a group of people only see the official propaganda, and what others say is what they say. They can only see short-term benefits, a few dollars a day of red envelopes, can have a happy day, this group of people account for 90% of the crowd
another group of people analyze the things behind the appearance and do long-term profits. They accumulate computing power and proce top coins. What they gain is the income of top coins in the future, which accounts for 10% of the population
many people have no foresight and can't see the rules of the game clearly, so they give up long-term benefits for a small profit
it's like someone sold the hen in one day and made 100 yuan. He was so happy that he didn't know that the hen could lay eggs every day in 100 days and create 1000 yuan for you. This principle can be applied to many profitable projects
there are all kinds of "games" in this society. 10% of people play "games" and 90% are played by "games"
Of course, the benefits and risks of hoarding top coins are greatone is whether the government can forge this consensus, which has great uncertainty; One is when the trade is open, can you abandon greed and deliver goods in time
the most profitable of all consensus building projects are the first group of people
when this wave of consensus is passed to Xiao in the back (for example, when the news of the project's making money is flying all over the world), the people in front are ready to sell at a high price and withdraw at a profit, and the people in the back are all the takers of the game
this is true of the stock market, the currency circle, and countless so-called money making projects on the market
B2B (business to business) is the exchange of procts, services and information between enterprises through the Internet. At present, the development of B2B based on the Internet is very fast. According to the latest statistics, at the beginning of this year, the transaction volume of B2B on the Internet has far exceeded that of B2C. In the next five years, B2B will reach an average annual growth rate of 41%. By 2004, the global B2B transaction is expected to reach $7.29 trillion
the traditional transaction between enterprises often consumes a lot of resources and time, and takes up the cost of procts whether it is sales and distribution or procurement. Through B2B transaction, buyers and sellers can complete the whole business process on the Internet, from establishing the initial impression, comparing three goods to bargaining, signing and delivery, and finally to customer service. B2B makes the transaction between enterprises rece a lot of transactional workflow and management costs, and reces the operating costs of enterprises. The convenience and extension of the network make the enterprise expand the scope of activities, the development of enterprises across regions and borders more convenient, and the cost is lower
B2B is not only to establish a group of online buyers and sellers, but also to provide a basis for strategic cooperation between enterprises. It is impossible for any enterprise to realize B2B alone, no matter how strong its technical strength or how good its business strategy is. The era of fighting alone has passed, and the establishment of cooperative alliance among enterprises has graally become a development trend. The network makes the information flow unimpeded. Enterprises can establish complementary and mutually beneficial cooperation in market, proct or operation through the network, form horizontal or vertical business integration, and truly achieve the mode of global operational research management with larger scale, stronger strength and more economic operation< At present, B2B adopted by enterprises can be divided into the following two modes:
1. Vertical B2B can be divided into two directions, namely upstream and downstream. Manufacturers or commercial retailers can form supply relations with upstream suppliers. For example, Dell computer company cooperates with upstream chip and motherboard manufacturers in this way. Manufacturers and downstream distributors can form a sales relationship, such as the transaction between Cisco and its distributors
2. This kind of transaction mode is horizontal B2B. It concentrates the similar transaction process in various instries into one place and provides a transaction opportunity for the purchasers and suppliers of enterprises, such as Alibaba, global resource network, etc
B2B is just a beginning for enterprises to realize e-commerce, its application will be continuously developed and improved, and adapt to the needs of enterprises in all instries
at present, enterprises need common support of many systems to realize perfect B2B, such as manufacturing enterprises need to have financial system, ERP system, SCM system, CRM system, etc., and these systems can be organically integrated together to realize information sharing and complete automation of business process. To achieve such a system, enterprises need to invest a considerable amount of human, material and financial resources, and most small and medium-sized enterprises will be deterred from such a large investment. Considering the characteristics of these enterprises, Xinnet provides enterprises with affordable B2B e-commerce solutions
on the one hand, enterprises can use the procts provided by Xinnet to realize B2B step by step, from low-end to high-end, from single to comprehensive. For example, distributors can use the new network's DRP system according to the main characteristics of business, commercial enterprises can use the new network's SCM system, and enterprises focusing on sales, services and other businesses can use the CRM system
on the other hand, considering the capital and personnel constraints of some small and medium-sized enterprises, Xinnet will provide enterprise users with Internet-based software hosting, distribution, management application leasing and related services in the form of ASP application software service providers. Enterprise users can fully entrust the infrastructure, business operation and application management required by business applications to application service providers such as Xinnet. It enables users to get high-quality technology and service guarantee in the way of low-cost investment, so as to ensure the smooth implementation of enterprise e-commerce strategy
B2B is the best entry point for enterprises to realize e-commerce and promote business development. The most direct benefit for enterprises is to rece costs and improve efficiency, which can also bring huge returns in the long run. Compared with the past, more and more attention has been paid to the combination with information technology in the overall strategy of enterprises. The CEOs of the company realize that they must do something to maintain the competitiveness of the enterprise. Information technology is increasingly vital to enterprises. New information technology investment can really enhance the strength of enterprises, not only improve their daily operation.
Not all virtual currencies are so valuable. Bitcoin will be able to stand on $40000 again, and it will be very dangerous
at first, bitcoin was just a bunch of worthless numbers, which someone needed to have value. It started with e-cash based on blockchain technology, and few people believed and owned it. It was only ten years from the initial virtual number to the priceless one
so what's the charm of bitcoin
The total amount of bitcoin is limitedthe reason why gold can maintain its value is that the total amount of gold is limited, and so is bitcoin. It is said that the total number of bitcoins issued is 21 million. The number is limited, first come first served. The blockchain algorithm makes it impossible for bitcoin to be over issued, so there is no need to worry about this problem
before, bitcoin could still be g out. Since bitcoin broke the $20000 mark, it has become more and more difficult to dig out. If you want bitcoin, you can only trade. In just a few years, bitcoin has broken through the $40000 barrier. We will see how far bitcoin can go
When buying things with gold coins, the seller only receives 70% of the gold coins. The remaining 30% is recycled by Taobao. Then the seller can set up a collection shop and distribute the gold coins he received; Set up a share shop and distribute the gold coins; Set up a treasure sharing event to reward the buyer's collection store
gold coin is a virtual currency on Taobao. Buyers can exchange and bid for discount procts of the whole network brand on Taoyuan platform. You can also exchange or receive free goods or cash red envelopes, and exchange points from online and offline businesses
extended information:
if you sign at the club, you can get 5 gold coins. Continue to receive, increase 5 gold coins per day, V1-V3 can receive 20 gold coins per day, v4-v5 users continue to increase, receive 30 gold coins per day, and V6 members can receive 40 gold coins per day
after purchase and payment, you can get gold panning, V1-V3 can get up to 20 gold panning per day, v4-v5 users continue to increase, and you can get up to 30 gold panning per day, and V6 members can get up to 40 gold panning per day
2. For general violations, businesses will be punished by blocking stores, restricting the release of goods and publicizing warnings for 12 days for every 12 points dected.
The mobile game order receiving platform is very good. It has been an old platform for many years, and its reputation is also guaranteed
The network training company is a kind of economic organization which is rising rapidly in recent years. It employs people to participate in online games to proce virtual properties such as coins or equipment, and then sells them in exchange for real money. Zhou Hongyu, deputy to the National People's Congress and professor of central China Normal University, said at the NPC and CPPCC sessions that the practitioners of online training are often college students or teenagers. Their long-time work is at the cost of their health, and the government should resolutely ban themone of the important reasons for the frequent disputes about virtual goods is that the laws and regulations on games in China's Internet field are far behind the development of online game instry. The property attribute and ownership of virtual goods are not clear in law. Therefore, a good order receiving platform is necessary for players who want to do agent training
first, what is operation
in a broad sense, all the human intervention around website procts is called operation. So to some extent, I think Internet proct companies have only three business departments: proct, technology and operation. The concept of proct operation is operation. It's just that your company or procts are mainly procts and supplemented by operation, so it's not necessary to separate a large number of people to do operation, so it's collectively referred to as proct operation
in detail, I divide the operation into market operation, user operation, content operation, community operation and business operation
market operation: by means of marketing, through the way of spending money and not spending money, it carries out a series of intervention means of proct publicity, exposure, marketing and other behaviors. It is more common in procts that need to spend money to a certain extent, but spending money is not the same as market behavior. There are not only market behavior of not spending money, but also other operation means of spending money. This is the main means of operation is often some enterprises close to money, because only close to money, a complete profit model will continue to expand investment in market operation
user operation: a human-centered operation method, commonly used in UGC community, which is close to users, unite users and guide users. You will find that website operators are very willing to communicate with users. Sometimes you can't tell whether they are users or official staff. For example, Zhihu is one of them. Zhou Yuan, Huang Jixin, Chengyuan, ourdearamy... In the early stage of a proct, the active use and intervention of operators are very important
content operation: there are two approaches. One is to process the high-quality content generated by users in UGC community through editing, integration, optimization and other means, and to cooperate with other means for dissemination. This is often complementary to user operation. For example, when you answer a question in Zhihu, your answer is wonderful. Zhihu students will sort out your answer and others' answer, and then spread it through microblog, daily, weekly and other means. This is content centered operation. Another is that some media procts, such as surging news, such as titanium media and 36kr, also operate with excellent content as the core. Different from the former, they collect, edit, organize and write more elements, not necessarily from users Of course, many students who know how to answer questions are very angry that their articles have been plagiarized, reprinted without signature, and so on. But in fact, for those students who do content operation, plagiarism is one of their jobs, so they need not care. I understand you very well, so plagiarism and reprint are welcome in this article. It doesn't need to be signed, but it's updated frequently. Please remember to reprint it all)
community operation: in the early years, I put community operation and user operation together to talk to others, but later I found that this is actually a bit of a problem, because the operation for UGC users, And the operation for ordinary community consumer content is also two completely different types of work. So I took it out on my own. Community operation refers to the intervention activities for the community consumers, such as making an activity on the whole station, drawing a lottery, voting, reprinting some good articles and initiating discussions in the community. This kind of work to play to the extreme is constantly fanning the flames in the community, causing everyone to spray each other, active the whole community Interested students can study Nga's "fighter arena", which has been cited by many other forums or communities in recent years, and the effect is quite good)
business operation: this kind of mode is more common in some business B2B procts, which can be divided into BD and sales. Sales is to sell procts directly, BD is more mutually beneficial cooperation. It's all means. It's all about getting users and keeping them. Many enterprise level procts are mainly operated in this way, such as bat's cloud service procts, or pull businesses to settle in, or pull enterprise teams to use them
for the operation or the growth of operators, it is necessary to understand the role of proct technology operation in an Internet proct
Proct: think things out
Technology: get things out
operation: use things
strictly speaking, proct and operation have different positioning and boundaries because of different companies, which varies from person to person. Different procts have different focuses in these three areas. Take bat for example. The network emphasizes technology, Tencent emphasizes procts, and Ali emphasizes operation. These are common concepts in the hearts of the public. To some extent, they are all related to the company's initial business and core business. Of course, the company is big to a certain extent, and the other parts are also very strong, so it will not be worse. However, some small companies still have early focus
2. What should operation do
but back to operation, I think the core psychological quality of all students who are doing operation is:
don't force procts and technologies. If you want them to make a mess, you can also turn over the flowers and let people eat it, and then hit the awareness of praise, as well as ability
no matter you are a junior editor, micro blog account manager, or operation director, COO,
what you care about most is that you can only get users from the beginning to the end and keep them
all the work you do should focus on this point. Any work (including the work of your team members) must directly or indirectly point to a part of this purpose and be responsible for the data results
it seems simple, but it's not. For example, operation students, you ask yourself what work you have done in the last month, which work has a clear "data result" for this purpose, and which work does not. If there are too many jobs without data results, you need to reflect on your work
and this one can be broken down into the following four core links:
1. Find out where the user is,
User portrait, survey, demand analysis, etc.
Yes, you need to understand your proct, even if it's a piece of shit)
2. Get users with acceptable cost, let them use your proct
to launch in the market and expand channels, Business cooperation, content editing, social media planning activities and so on are all for this purpose. Sometimes it's better to hire professional people to do it
3. Let users continue to use your procts
user operation, community operation
4. Keep in touch with users when they are not using procts
recall, microblog and wechat operation, feedback, and business cooperation with other procts< In my opinion, there is no strict watershed between primary operation and senior operation.
to some extent, if you are in charge of only one sub project of one of the above four links (e.g. microblog operation specialist, wechat operation specialist, content editor, community activity planning, etc.), you should be responsible for the following four links, That can be defined as primary operations. Often the primary operation is in 2-3-4, 1 you just need to understand and implement, not to participate in decision-making. At this time, you are an executor, just do it down-to-earth. To tell you the truth, at this stage, your work is calculated in days, which is very replaceable. I have seen the recruitment data of Lagou, which is generally between 5-8k, so the job is worth the price
when you do better and better, understand your link more and more deeply, and start to graally cover your ability to the whole link, you are already an intermediate operator. You may not care about marketing, only about retention, or even not about retention, only about repeat purchase / sticky user UGC. To put it bluntly, as a manager of a certain link in the whole proct business chain, you have formed a barrier that can not be bypassed, which is also your value. At this time, you are worth between 8-15k. Unless you are in the core link of the enterprise, you can still be replaced. This is when you start to measure your performance in terms of weeks
then as you do it, with more and more ability and vision, you begin to think about how to move up and down
for example, if you are a marketing manager, you have begun to consider whether the traffic can stay, and take the initiative to cooperate with the community operators to do some activities, or if you are a community operation manager, you plan a UGC activity in the community, and then actively coordinate with the marketing personnel to spread these wonderful UGC to the outer circle, and you are constantly expanding your ability, At this stage, you have advanced to advanced operation, with larger vision and more resources. You need to arrange the situation in months or even longer. Any decision you make will affect the operation for a long time. The greater the risk, the greater the responsibility
the core purpose I mentioned before actually has two levels: one is innovation, and the other is retention. If you make a breakthrough from 1 to 2, or from 2 to 1, and do well, you can start to control the market. According to the different needs of different stages of the proct, you should pay attention to where to make the breakthrough first in the whole operation process at different stages, and use overall consideration to reasonably allocate resources, Whether it's money or manpower, in your eyes, it's a resource that can be deployed. Regardless of the gains and losses of each city, it's time to think about problems in a relatively long time line. You already have the ability of an operation director, and the next step is coo. Some coo companies also need to consider investor relations, PR, deployment of various venders, large-scale business cooperation, but these have entered the company, not just the operation on the proct level
and this layer is also the most difficult to break through. The bottleneck is that if you have been ploughing deeply in one of the fields of "pulling the new" and "keeping the old", the longer you plough deeply and the deeper you do, the more difficult it is for you to jump out and understand another field. Because the values and the way of thinking are totally different. Because users are totally different. It takes you a long time to understand what strange users think and how they start to use your procts step by step. You need to spend almost the same amount of time to understand what characteristics your familiar users have and how they can use them continuously
let me give you an extreme example, such as the phoenix nest system (the backstage of search promotion)
if your goal is to attract new users, you need to let users have such a recognition: "it's reliable to advertise on the Internet". You may have to spend a lot of time to instill in users such points as "simple, easy to operate, large flow, and help you make money". This is the key point of the innovation campaign. At this time, in the minds of users, your competitors are Tencent guangdiantong, Weibo Fantong, portal investment banner, and offline advertising system. And because of your use