SWOT analysis of virtual currency

1. Here's bitcoin
bitcoin price has been cut by the waist
how to implement blockchain application is still the main problem. In addition to bitcoin, the large-scale application of blockchain in other scenarios has not yet reached the commercial stage. Looking back to the second half of 2017, the price of bitcoin almost reached a new high every day, and finally reached the peak in the South Korean exchange with the highest premium in the world - about 140000 yuan per piece. On June 3, 2018, as of press time, coinbase bitcoin trading platform quoted 49688 yuan, and the price of bitcoin has been cut. Since the beginning of this year, the price of bitcoin has rarely seen eye popping ups and downs, and the overall trend of monthly decline
bitcoin development status
according to the data of the in-depth analysis report on business model innovation and investment opportunities of the blockchain instry released by the foresight Instry Research Institute, bitcoin prices showed a downward trend in May, with the overall market value falling from US $157.3 billion at the beginning of the month to US $127.4 billion at the end of the month, a decrease of 19%; In addition, there are 444000 active addresses and 197000 transfers per day. From the trend point of view, the number of active addresses and daily transfers are positively correlated with the transaction price. In May, the overall trend is volatile, and the downward trend is very obvious
reasons for the steady decline of bitcoin in the past half year
how to understand the "steady decline" of bitcoin in the past half year? There are two main reasons: firstly, the most important reason is that institutional investors and speculators who have accumulated a large number of "profit" are cashing in their profits and leaving the market; Secondly, before the blockchain instry has no real application and profit model, the rise of bitcoin price can only be regarded as speculative speculation. In addition, it is an undeniable fact that the Central Bank of China has made a decisive move to close the bitcoin trading platform, which has achieved remarkable results in preventing bitcoin speculation
at present, the domestic bitcoin exchanges have basically moved to foreign countries, which has nothing to do with China. Investors operate on those platforms at their own risk
the current market is not very good. Only when the market is good, can investors find ways to participate in bitcoin investment. As the total market value of the coin circle is still small, with more blockchain applications, there is still potential in the future
over consumed blockchain
e to the "tepid" price of bitcoin, blockchain, as its underlying technology, has reached the level of "known to all women and children", and even surpassed bitcoin in recent years
recently, a series of related reports are suspected of making up for the number and full of hype, and blockchain has obviously been over consumed. In addition to bitcoin, the large-scale application of blockchain in other scenarios has not yet reached the commercial stage
with the graal deepening of the understanding of blockchain technology, domestic enterprises have laid out blockchain technology, platforms and applications, including Internet enterprises such as network, Tencent, Ali, Jingdong, Netease, major banks, financial enterprises such as Ping An of China and Huawei. In terms of application, China actively explores and promotes blockchain + applications in the form of alliance chain and private chain to help solve the pain points of related instries, improve efficiency and rece costs.

2. This question can be used as a topic to write a complete report. As far as the simple question of network knowledge is concerned, it can be divided into two aspects. The first aspect is the exchange of RMB into virtual currency. Subjective judgment is that it can. If there is no impact, Tencent will not be so easy to make huge profits. If we analyze GDP, it will not pose a threat to the real economy in a short time. The second aspect is the exchange of virtual currency into RMB, which is an extremely serious issue. Then from the micro perspective, in the future, the virtual economy will develop faster, and the network will not only be a platform for the promotion of the real economy, but also become a perfect self-protection economy. In other words, the threat and impact will be great, which can not be avoided. Macroscopically, it is a microcosm of society. The long economic reform will pave the way for future economic collision.

3. At present, Great Wall coin, a virtual currency, has almost any relevant information, and whether it can be traded is unknown. However, similar domestic currency is mostly MLM currency. Before the popularity of the JPMorgan money, under the guise of JPMorgan Chase to carry out false publicity, Guangcai money is under the guise of charity publicity, and ultimately proved to be a fraud. If you don't understand digital cryptocurrency, don't play it. If you want to play it, learn about bitcoin, Ruitai and other mainstream digital cryptocurrencies
Great Wall coins generally refer to commemorative coins. Great Wall coin can be regarded as the originator of current coins and commemorative coins in contemporary China, and it can also be called trial coin. Great Wall currency includes: 1 jiao, 2 jiao, 5 jiao and 1 yuan. The Great Wall coins were issued for seven years (1980-1986), of which only four years (1980, 1981, 1983, 1985) were issued to the public, and only three years (1980, 1981, 1983) were issued to the public.

4.

1、 Common analysis of virtual currency (1) bitcoin solution is designed and created by Japanese programmer Nakamoto (alias) in 2009, and it is the most successful and controversial network currency at present. Bitcoin scheme is based on P2P network architecture, which has been operating in the world, and can be used for all kinds of virtual and real goods and services transactions

In theory, if the existence of network currency affects the demand for the central bank's liabilities, and then interferes with the central bank's open market operation, it will have an impact on a country's monetary policy and price stability. However, from a practical point of view, the premise of network currency affecting price stability includes the following three aspects:

(1) from the analysis of the impact on the amount of money, although it is difficult to analyze the extent to which the network currency scheme creates money in the case of lack of information

However,
however, most Internet money systems operate in prepaid mode, that is, issuing Internet money when the real money is exchanged in and withdrawing money when the real money is exchanged out. In the famous network currency scheme, the supply of money is stable and the supply is small, but we still need to be vigilant whether it can ensure that the money supply will maintain a stable level in the long run, and the impact of the change of exchange rate between network currency and real currency

(2) from the analysis of the impact on the speed of money circulation, the use of cash and money statistics, the impact of the technological innovation brought by the network currency scheme on the speed of money circulation is not clear

as an Internet instry, it largely depends on the number of active internet currency scheme users. If the network currency is widely accepted, it will have a substitution effect on the real currency of the central bank, thus recing the use of cash in transactions
in this case, the scale of the central bank's balance sheet will be reced, and its ability to influence short-term interest rates will also be weakened. The central bank will need to fight against risks through ways such as setting minimum reserves for cyber currencies. Substitution effect will aggravate the difficulty of monetary statistics and affect the relationship between monetary statistics and inflation, which is not concive to the realization of long-term price stability. In addition, the issuance of network currency outside the central bank and the expansion of virtual credit will have an impact on the central bank's interest rate decision in the economy and weaken the central bank's monetary control

(3) from the analysis of the interaction between network currency and real economy, network currency can act as a real commodity trading medium and have an impact on real GDP

The influence of network money on real money supply depends on two aspects: one is the substitution effect of virtual economy on real economy; the other is the substitution effect of virtual economy on real economy; The second is the crowding out effect of Internet money on real money, that is, with the increase of the total amount of Internet money, the amount of cash held by the public in real life decreases, resulting in the decrease of cash / deposit ratio and the increase of money multiplier. In reality, the network virtual currency scheme will not affect the price stability at this stage, and the money flow speed will not be significantly affected in the short and medium term. However, the interaction between network currency and real economy deserves attention

(2) financial stability risk when the virtual currency scheme operates outside the banking system, the most important factor of financial instability lies in its connection with the real economy, namely exchange rate and exchange market. Obviously, the closed network currency scheme and the one-way flow network currency scheme are not affected, so we should focus on the two-way flow network currency scheme. The value of two-way network currency depends on the level of money supply and demand in the exchange market. A big difference between network currency and real currency is that the network currency scheme is not based on the country or currency region, and the influence of virtual economy intensity, trade or proction capacity on its exchange rate is limited. The price of virtual money and its fluctuation depend on five factors:

(1) money supply and other actions taken by currency issuers. For example: to achieve a fixed or semi fixed exchange rate by intervening in the market

(2) the network currency scheme shows network externality, and its monetary value depends on the number of users and merchants. As the number of consumers and businesses increases, their monetary value will increase accordingly. In addition, the exchange rate of network currency with small transaction volume fluctuates more

(3) the virtual community with clear and transparent policies and advanced security measures is easier to boost confidence and the currency is stronger

(4) the reputation of network currency issuers in fulfilling their commitments. There is no "lender of last resort" in the virtual community, and the trust gained by the issuer is crucial to the exchange rate of internet currency

(5)
speculation on the future value of Internet money and cyber attacks on virtual communities. Due to the immaturity of the system, low trading, speculative activities and network attacks, the two-way network currency scheme is inherently unstable
qualitative. At present, the trading volume of these network currencies is small and the correlation with the real economy is low, so the stability of the financial system will not be affected. However, if Internet money becomes a substitute for traditional money in the future, it will bring instability to the financial system and even distort the relative prices of goods and services. The impact of network currency system on the financial system largely depends on the number of active users and the number of merchants who are willing to accept virtual currency for real transactions. In addition, virtual currency has only exchange value and no use value. Generally, network currency is not based on assets with intrinsic value and is not supported by central bank credit. At present, these network monetary systems are not allowed to lend
or borrow funds, so it can not pose a threat to the stability of the financial system, but we should pay close attention to its development. If there is any change in the future, it will undoubtedly have an impact on the financial system

(3) stability risk of payment system

in a specific virtual community, virtual currency payment activities have evolved into a "real" payment system, facing typical risks related to the payment system: credit risk, liquidity risk, operational risk and legal risk. The nature, scale and ration of these risks are largely determined by the design of the system or the degree of lack of liquidity, so it is difficult for the network virtual currency scheme to avoid or control these risks. According to the core principles of payment system (CP) issued by the bank for International Settlements (BIS), the network virtual currency scheme does not conform to most of the contents of CP, and does not belong to the systemically important payment system. Therefore, it will not cause
or transmit shocks in the global financial system. At present, there is no systematic risk in the network currency system outside these virtual communities

2. Lack of corresponding supervision and protection mechanism

in the real economy, the central bank plays the role of lender of last resort and has no default risk, so it can take actions in the case of payment crisis or unpredictable liquidity shortage to avoid chain reaction. However, in the network virtual currency scheme
it is impossible to use network currency as settlement asset. Because network currency simply depends on the credibility of the issuer, it can not be widely accepted as a means of payment, so network currency can not be regarded as a safe currency. In addition, commercial banks are required to accept prudential supervision, which reces the possibility of default, and the security of money in commercial bank accounts is higher than that of network currency. A fundamental risk of network currency is that the settlement institution of network currency scheme is not subject to any supervision, no institution is responsible for its behavior, and there is no investor / depositor protection mechanism, which causes the user to bear all the risks

(4) risk of absence of supervision generally speaking, supervision lags behind the development of science and technology. The network virtual currency program was established in the late 1990s, but it was not until 2006 that some government agencies in the United States began to analyze these programs. Due to the lack of
supervision and the anonymity, invisibility and difficulty in tracking of its transactions, the network virtual currency scheme is very easy to be used by terrorist activities, fraud, money laundering and other illegal activities. At present, many government departments in many countries are considering whether to recognize or
legalize these virtual schemes and bring them into the scope of supervision, so as to support the innovation of currency and payment forms, protect the rights and interests of consumers and financial stability, and inhibit the use of virtual currency schemes to engage in criminal activities
at present, the uncertainty of the legal status of the virtual currency scheme may also bring challenges to the government authorities

(5) reputation risk of monetary authority the reputation of Monetary Authority (central bank) is the key factor to determine the effectiveness of monetary policy. The public's trust in fiat money is closely related to the image of the central bank, which pays close attention to its reputation. The ECB defines reputation risk as the risk of deterioration of reputation, credit or public image. As the network currency scheme is related to money and payment, it is generally believed that it belongs to the responsibility of the central bank, so we should be alert to the reputation risk it may bring to the central bank. However, in the case of small scale, the impact of the failure of the network currency scheme is limited, but its high volatility and instability also aggravate the possibility of failure and attract extensive media coverage. If the network currency is allowed to develop continuously without
regulation, the central bank may be considered as dereliction of ty and affect its reputation

(6) the risk of investors' loss
for exchange value, the public has a higher recognition of the investment value of network virtual currency, and it is investment based transactions that accelerate the formation of virtual currency market. Like other investment markets, participants in virtual money market will also face potential losses caused by market risk, credit risk and policy risk. Take bitcoin as an example: from 2009 to early 2010, bitcoin was worthless; In the summer of 2010, bitcoin trading began to enter the golden
period. As the supply was far less than the demand, the value of online trading began to rise. In early November, bitcoin was silent at 29 cents for many days, and then jumped to 36 cents; In February 2011, bitcoin continued to appreciate, and its exchange rate with us dollar
reached 1:1; In 2013, the price of bitcoin achieved a "Big Bang" growth, and hit US $1242 on November 29, 2013, surpassing the gold price of US $1241.98/ounce in the same period. Fierce price fluctuations make market participants face huge speculative risks. Unlike mature capital markets such as stocks and bonds, the depth of bitcoin market is insufficient, and it is mainly held in the hands of large investors with low degree of diversification. Bitcoin price is easily affected by large investors' buying and selling behavior, and also easily manipulated by speculators. At the same time, different countries have different attitudes towards bitcoin, Germany, the United States and other countries hold an open and supportive attitude, and Thailand, Brazil and other countries regard bitcoin related activities
as illegal. Every country's attitude and measures will have a significant impact on the price of bitcoin, especially in the short term

virtual currency is always inferior to real currency< br />

5.

The main principle of SWOT analysis:

SWOT analysis is an analysis of the advantages, disadvantages, opportunities and threats of an enterprise. In the analysis, all internal factors (including the advantages and disadvantages of the company) should be gathered together, and then external forces should be used to evaluate these factors

SWOT analysis:

s (strengths) is the advantage, w (weaknesses) is the disadvantage, O (opportunities) is the opportunity, t (threats) is the threat. According to the complete concept of enterprise competitive strategy, strategy should be an organic combination between "what an enterprise can do" (that is, the strengths and weaknesses of the organization) and "what it can do" (that is, the opportunities and threats of the environment)

extended data:

simple rules for successful application of SWOT analysis:

1. When concting SWOT analysis, we must have an objective understanding of the company's strengths and weaknesses

When SWOT analysis is carried out, we must distinguish the current situation and the future of the company

3. When SWOT analysis is carried out, it must be considered comprehensively

4. SWOT analysis must be compared with competitors, such as superior or inferior to your competitors

5. Keep SWOT analysis simple and avoid complication and over analysis

The SWOT analysis method varies from person to person

6. SWOT analysis is a scientific method to determine the competitive advantages, disadvantages, opportunities and threats of an enterprise, so as to organically combine the company's strategy with its internal resources and external environment. But MMM is not suitable<
the CBRC, the Ministry of instry and information technology, the people's Bank of China and the State Administration for Instry and Commerce suggest that in recent years, in the name of "financial mutual assistance", the behavior of promising high returns and luring the public to invest funds has appeared in many places in China. Its main characteristics include: 1
first, there are many names. Common are: "XX financial mutual aid community", "XX financial mutual aid platform", "XX financial mutual aid financing", "XX charity financial mutual aid platform", "XX financial mutual aid investment", "XX mutual aid community", "XX wealth mutual aid platform", etc< Second, it develops rapidly. Relying on the Internet, through the website, blog, wechat, QQ and other platforms, the publicity has a wide range
thirdly, it is confusing. Under the banner of "overseas celebrities", some claim to "destroy the unfair world financial system, break the control of financiers, and create a community for ordinary people" as the goal. Through the establishment of the so-called "fair, just, mutually beneficial and honest financial platform for people to help others", the public can get more help by subsidizing others. At the same time, he falsely claimed that "after market test, he has been mature in many countries for many years, and has hundreds of millions of members in the world" and so on
4. Strong incement. It claims that the investment threshold is low, the cycle is short and the income is high. For example, after free registration, the investment of RMB 60000-60000 can be withdrawn after 15 days, with daily income of 1%, monthly income of 30%, annual income of 23 times, and no handling charge. In addition, if participants develop others to join, they can also get extra income such as recommendation Award (10% of offline investment) and Management Award (the corresponding proportion is determined according to the membership level). There is no upper limit for development personnel and no upper limit for rebate< 5. Strong concealment. Most of them are controlled remotely by overseas personnel, and the investment funds are often transferred through personal bank accounts or through third-party payment platforms
this kind of operation mode violates the law of value, and it is difficult to maintain the capital operation for a long time. Once the capital chain breaks, investors will face serious losses. The general public is requested to raise their awareness of risks, invest rationally and prudently, and prevent their interests from being damaged. At the same time, we can actively report to the relevant departments the clues we have learned about crimes
bitcoin home and many mainstream media have reported similar virtual money pyramid schemes.

7.

Xuzhou Kaiyuan Ming Hotel is located in Xuzhou, a famous historical and cultural city in China, an excellent tourist city in China, a national garden city in China, and Pengcheng, the thoroughfare of five provinces. It is located at No.1 Huxi Road, Quanshan District, Xuzhou. Kaiyuan International Hotel Management Company is one of the "top 20 hotel groups in China", and has been rated as "China's famous tourism brand" and "China's hotel brand pioneer"

advantage analysis (s)

① superior geographical location. Xuzhou Kaiyuan Ming Hotel is located in Xuzhou, a famous historical and cultural city in China, an excellent tourist city in China, a national garden city in China and a thoroughfare of five provinces. It is located at No.1 Huxi Road, Quanzhan District, Xuzhou

(2) distinct market positioning. As a high-end business hotel in Xuzhou City, we give full play to the advantages of the hotel's geographical location, catering and conference facilities. 90% of them are business customers, of which 46% to 50% are "repeat customers". Therefore, it has been put on our agenda to tap the business customer market and further transform the business facilities of the hotel. Aim at high-end consumer groups

③ sufficient customer source guarantee. Xuzhou is the center of manufacturing instry, modern service instry and logistics instry in Huaihai economic zone. Its economic status plays an important role in Northern Jiangsu. With the development of regional economy, Xuzhou has become an important business destination in Northern Jiangsu, including ordinary business people and small and medium-sized business owners, This kind of business guests has become a famous brand in Kaiyuan city. At present, the Kaiyuan Ming Hotel in Xuzhou has imperfect enterprise system, less standardized management system, backward management thought, superstition in experience management, neglect of system construction, and is used to controlling the trend of hotel operation through the ability and emotion of leaders

② lack of professional management talents. At present, in the colleges of tourism and hotel management in Xuzhou, the hotel management knowledge learned by students is related to high star hotels, but the practice of students is mainly carried out in four or five star hotels in large and medium-sized cities outside the city, and there is a lack of local internships in Xuzhou

③ the hotel market is not standardized. This kind of nonstandard is mainly manifested in the price cutting competition among various hotels

opportunity analysis (o)

① the arrival of the era of mass tourism

(2) the status of Xuzhou regional center is becoming more and more obvious

(3) the hotel has a good development momentum

threat analysis (T)

① the competition among major hotels is increasing

(2) the market position of emerging hotels

(3) tit for tat marketing strategy

extended data

simple rules of SWOT analysis method

when concting SWOT analysis, we must have an objective understanding of the company's strengths and weaknesses

When SWOT analysis is carried out, it is necessary to distinguish the current situation and future of the company

the SWOT analysis must be comprehensive

SWOT analysis must be compared with competitors, such as superior or inferior to your competitors

keep SWOT analysis concise, avoid complexity and excessive analysis