Virtual currency ppt
In the middle of 2008, Ben Cong put forward the idea of bitcoin. In 2009, bitcoin was officially born. For more than 10 years, bitcoin has been appearing in the field of public investment. It is also praised by many people as a missed opportunity to get rich. However, from around 2014, many counterfeit digital currencies in the name of blockchain began to enter the capital investment market
generally speaking, the virtual digital currency trading market led by bitcoin is still a chaotic early dividend period market, so investors must be cautious in investment, and can not be blindly attracted by Shanzhai digital currency. In a word, it's impossible to drop the pie by nature. We must recognize our basic reality< br />
2. Eth: smart contract and e-cash
3. BCH: Clone of bitcoin
4. XRP: enterprise transfer network
5. LTC: faster version of bitcoin
6. Dash: Clone of bitcoin with stronger privacy
7. Neo: Chinese version of Ethereum
8. NEM: Xinjing movement digital assets
9. XmR: anonymous digital cash
10 Etc: Ethereum clone
11, iota: Internet of things transfer
12, qtum: smart contract
13, OMG: banking, remittance, exchange
14, Zec: anonymous digital cash
15, BCC: Madoff like investment fund
16, lisk: distributed app written in Java
17, ADA: layered digital cash and smart contract
18, tether: US $1
19 XLM: IOU of digital cash
20, EOS: distributed app on webassembly
21, HSR: blockchain switch
22, waves: distributed exchange and crowdfunding
23, stratis: distributed app in C language
24, KMD: distributed ICO
25, ark: blockchain switch
26, ETN: cloned Monroe coin
27, BCN: anonymous digital cash
28 Steem: reddit voting with token
29, ardr: can generate the master chain of blockchain
30, BNB: compensate the transaction fee of coin security
31, augur: distributed forecast market
32, ppt: Bill financial system of blockchain
33, DCR: bitcoin with independent management mechanism
34, pay: digital currency payment card
35, Maid: rent hard disk space
36 Bitcoin disk: Clone XZC
37, BTS: distributed exchange
38, GNT: renting computer computing power
39, pivx: Clone dash without inflation
40, gas: payment of Neo transfer fee
41, TRX: payment within app
42, VTC: Clone bitcoin
43, Mona: Japanese dogcoin
44, FCT: distributed data record
45 Bat: distributed advertising network
46, salt: digital currency based mortgage network
47, KNC: distributed exchange
48, Doge: cute bitcoin clone
49, DGD: Gold digital monetization managed by the company
50, WTC: Internet of things blockchain
51, jiuzhuang bcbot
everything exists because they are needed
"being is needed"
anything can be regarded as a "proct". Its quality depends on the extent to which it is needed and the extent to which it meets the needs of the outside world
a successful person must be one who meets the needs of the public. It has nothing to do with good or bad
what is not needed graally fades out of history and dies out, or transforms into a new way of being needed
proct, which is a combination of a series of functions that meet the needs of users
what is a proct manager
a proct manager is the designer, builder and operator of a proct, What's more, it's the first user of the proct
the proct manager concts market research, collects user needs
the proct manager determines proct functions, formulates proct planning
the proct manager is responsible for or guides proct operation, and presides over version update
What does the proct manager think
proct managers need to understand people, so as to understand users, and more importantly, they need to get used to looking at problems from the perspective of users. They want to "become users anytime, anywhere"
Proct Manager's world view: everything is a proct, its value, It depends on how many external needs it meets
proct managers need to understand people's needs most
attraction
sense of belonging
sense of freedom
sense of mastery and control
fun and excitement
love and be loved
be a leader
have wisdom and knowledge
show self
harmony
respect
safety
self inlgence
pass on Unified
feel good
Proct team internal operation system
Proct and operation are independent. Within the proct team, "proct / function" and "operation / revenue" will be clearly separated
Proct and operation have different goals and definitions
"proct / function" is a set of functions to meet the basic needs of target users
"operation / revenue" refers to the function to expand the user base, improve user activity, improve customer satisfaction Find the right business model and increase revenue by means of business
different businesses have different procts / operation modes. Service generally has three forms: proct penetration (QQ), operation penetration (51) and mutual penetration
Proct
Proct sense / innovative thinking
"proct sense" is the embodiment of proct manager's ability / experience
the only way to improve proct sense is to determine user needs from the perspective of users, not from the perspective of the internal system of the proct. Sometimes, you even need to "become a user."
there are so many user needs that priority must be sorted
the goal of sense is to make it "more comfortable for users"
"innovative thinking" is a necessary skill for proct managers to develop new procts
almost every detail of proct experience needs innovation<
"innovation" methodology:
"brainstorm first, then filter and refine"
"generation integration, adjustment, change, other uses, elimination, rearrangement
proct planning process
process definition of proct planning
proct planning process analyzes market trend and customer demand, Create the market segmentation rules of joint efforts, select and prioritize the market segments to be invested and obtained the leading position, so as to formulate the executable business planning and drive the development of new proct packages<
process delivery proct stage
user demand collection proct candidate concept user demand analysis and PK stage
market analysis market evaluation report user demand analysis and PK stage
develop planning proct roadmap plan, develop comprehensive feature list and planning ppt
write planning proct demand specification proct demand specification Business plan proct business plan development stage<
user needs $apps analysis method
elements
subdividing items
proct elements
$price of design, procibility, technology, raw materials, proction, suppliers, manufacturing, components, labor costs, management expenses, equipment payment / monthly package price
a safety / quality marketing, sales, channel, distribution, delivery time, advertising Configuration, pricing, customer customization, customer service / complaint response
P performance, function, attraction, specification, power, speed, capacity, adaptability, multi-function, size, comfort
P packaging style, size, quantity, geometric design, molarity, architecture, interface, mechanical structure, identity, graphics Whether the included / excluded pages look good or not
e easy to use, user-friendly, manipulation and control, display, ergonomics, training, documentation, help system, thinking factors, interface, operation UI (interface operability)
a availability, reliability, quality, safety, error limit, integrity, strength, adaptability, dynamic characteristics, load capacity Rendancy purchase recharge channel
l life cycle cost life, normal operation / shutdown event, insurance, liability, maintainability, service, spare parts, migration channel, standardization, infrastructure, operation cost, installation cost, validity period
s indirect impact of social acceptance, consultant, purchasing agent, standard organization, government, social recognition, legal relationship, etc Politics, shareholders, management, workers, workplace recognition / popularity
how to prioritize proct functions
there is no "priority" for each function itself. Procts have different goals and different reality in different stages, which becomes the only criterion to determine the priority of proct functions
the primary target function of the proct phase focuses on $apps
new procts are launched to attract new users and quickly occupy the target market "easy to use, cheap and convenient" ("cheap" is actually the scope of operation) $price, e-easy-to-use, a availability
retain users in the platform period, stabilize revenue, renovate content, meet the needs of segmented users, P packaging, a safety / quality P performance
proct upgrading, retaining the essence of old procts, adding new creative elements "fashion, innovation, the needs of new and new people" s social acceptance, l life cycle cost
experience procts
principle: play the role of target users, ask yourself whether this service can make me "cool"<
principle 1: mindset replacement - I am the target user
principle 2: concise UI = rece the cost of user experience
principle 3: pay attention to the highlights of details, where users are willing to spend money
tips: Internet procts are often "similar", focusing on details
skill 1: write down the cool points, Understand the reason carefully
skill 2: don't think too systematically, the thinking of proct makers is very divergent
skill 3: treat yourself as a "fool" and complete a "task" to see if it can be done easily
operation
what is operation
operation goal: operation has cost, Therefore, it has a very clear goal
to expand the user base
to find a suitable profit model / increase revenue
to improve user activity
the operator must be a calm, pragmatic and experimental scientist. Real operators never jump to conclusions, but let facts speak
first think about how to test a hypothesis in a small scale
test a hypothesis in a small scale
summarize the test results whether the hypothesis is correct or not. Wrong assumptions can sometimes help us find the right way
how to price<
total profit is more important than market share and efficiency
maintaining low cost is the business of proct, maintaining high price is the business of operation
price rection is the most expensive operation strategy, and the effect of price increase may not be as bad as imagined
how to trick users to pay<
human weakness: the tendency of "fear of loss" is stronger than that of "fear of risk"
Strategy: don't tell users what they will get if they buy a proct, tell them what they will lose if they don't buy a proct
common operation means of Internet procts
purpose / description of means
virtual currency controls the value chain and currency channel in its own hands
privilege system / VIP in order to enhance user stickiness and give highly active users certain feedback and sense of superiority
points / grades, a growth system is formulated according to the extremely active degree of user groups, Better tap the consumption potential of drama user group
promotion activities can improve user activity, attract users' attention, and increase timeliness income. Provide outlets for users' consumption desire at festivals, holidays, etc.
subdivide channel operation and manage recharge channels, select the most convenient recharge method for users
pricing system, set prices in line with users' psychological habits for procts, and form a system for continuous observation, Looking for the mode of profit maximization
the cooperation between advertising and manufacturers with intersection at the basic level such as user group is generally carried out in the form of holding activities and setting up special zones.
besides virtual currency, the value carrier opens up a form of user value, so as to improve the user's activity and sense of belonging.
the reward system rewards the user's activity and contribution in the proct, Meet the vanity of users to show off
operation examples
experience operation
principle: from the surface of complexity, see how the operation system achieves the three major goals: user group, profit model / income, activity
principle 1: be sure to spend your own money to experience operation
principle 2: take time to rush the level, But you don't need to rush to the top
skill: the operation of Internet procts is a very rigorous system, so don't pay too much attention to details, but look at the whole
skill 1: don't finish the whole process of grading, you can go to relevant forums and official information to learn about the experience of active users
skill 2: the operation system is relatively rigorous, There is usually a set of conventional methodology and numerical system, and there is little difference in details, so it is necessary to have some relevant knowledge in advance.
skill 3: imagine yourself as the "boss" of the business, and imagine how to maximize profits.
summary
to make a "proct" is nothing more than "to make yourself happy, Let others be happy first "
always consider problems from the perspective of users
details, details, or details
it's more important to set priorities according to the actual situation than to determine functions
to do" operation "is to" live a careful life "
at any time, keep in mind the three major objectives of operation: user group, profit model / income Activity
the operation system is boring and complex, but the principle is consistent General
ppt text:
Proct Manager's perspective, business analysis group of Strategic Development Department Catalog 2 proct 3 operation 1 proct / operation system overview
Proct sense / innovative thinking
proct planning process
experience proct
4 Summary
experience proct
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Zhonghong comments: ICO, the first token sale, uses blockchain technology to develop, maintain and exchange digital currency. It's called the venture capital revolution, and it's seen as a Ponzi scheme because there's no physical support
since April this year, the price of bitcoin has been rising graally, from more than 6000 yuan to around 30000 yuan. The main "pusher" is ICO, because to participate in ICO, you have to pay with virtual currencies such as bitcoin. As more and more people rely on PPT for financing and even dream of making a fortune without the white paper, it is certain that ICO will be included in the regulation. According to the regulatory practice of the US Securities Regulatory Commission, ICO is defined as a securities issue. Therefore, if China draws lessons from it, it should also be supervised by the CSRC. However, in China, the digital currency is supervised by the central bank. Therefore, it is the central bank and the CSRC that jointly study and decide who will supervise the digital currency. However, we should not blame ICO for the emergence of indivial adverse phenomena, or even "demonize" it. We should rationally think about the essence and treat this new thing with an inclusive attitude. At present, ICO has become an important financing mechanism for the blockchain instry, which has greatly promoted the technological innovation and development of all layers of the blockchain system. Therefore, while encouraging technological innovation, we should think more about how policies should go hand in hand with it.