Virtual currency 100 word soft text promotion
The first step is to write a successful case
start with a story, so that readers are interested to read on, tell cases, tell successful cases,
because users choose to believe it because they see it
allows users to trust you, such as teaching public official account, and first post a successful case of their operation: how much more powder is in half a year. Then paste up the background data of the powder
successful cases of wechat business: they will post their own collection screenshots, how many transactions and how much money they make this month
soft text cases of beauty procts: stars will be used as endorsement cases to increase users' trust
when writing soft articles, you can look up the relevant famous sayings, sayings, allusions, cases, etc. at the beginning of the soft articles, it is easier to retain the audience, form an impression that the author has a wide range of knowledge and high self-cultivation, subconsciously increase the sense of trust in the article, point out the main idea, and at the same time appear profound
From the above cases, we can conclude that successful soft text marketing generally has the following characteristics:win by content. Rich material, story with material, readability is very strong, at the same time, the authenticity is more prominent, convincing
please respect our writers.
The title is good, and the content is worthless. This is called Jinyu. It is not good on the outside, and it will be abandoned by users. Soft text is a kind of soft form, which pursues the feeling of flowing water, the effect of spring breeze and rain, moistening things silently. Only in the placement of advertising at the same time does not cause the user's aversion, this is the real master of soft text
How can content output value? You should always read more and write more, read some interesting writing, write better books, and practice more every day to improve your writing level. At the same time, we should also remember that we can not rigidly advertise. We must do a good job in laying the groundwork. There are many kinds of communication channels for soft articles. We must analyze the delivery platform, what kind of platform you are really suitable for, and try our best to choose the channel with new source or high website reprint rate and high weightWhat do you need to pay attention to when choosing a news media platform
(1) media verticality
in order to get accurate customers, you can choose media with high verticality
perpendicularity refers to the professionalism and popularity of media in a certain field. Some media focus on one instry: Games, venture capital, etc
these websites have a certain reputation in specific groups, and publishing soft articles through these platforms helps to obtain accurate users
(2) media platform weight
if you want to be included in your articles, you can choose the media with high weight. In order to rank, you can choose the platforms of different instries
media weight refers to the evaluation of website authority given by search engines
the higher the weight of media, the greater the weight of search engine, and the higher the ranking in search engine
you can search the weight of the website through the search tool. The higher the weight is, the more expensive the cost is
(3) media awareness
if you need a large number of people to read articles, you can choose media with high weight
media popularity represents the probability of a media being recognized in the crowd
the more well-known media publish articles on their websites and watch them more times, the more likely the article will be included in the home page
it doesn't matter what kind of purpose your shop does first, such as women's clothing or department stores
the second step is to identify the target customer groups
from the first step, what your store sells, of course, should also correspond to what kind of customer base, for example, if you do fashion women's clothing, then you go to the place where there are a lot of men to promote, and the effect is very little
the third step is the selection of promotion methods
generally speaking, the promotion methods of Taobao shops are divided into: on-site promotion and off-site promotion
site promotion:
① Taobao Forum promotion, including forum posts, messages, replies, etc
2. Including wangfa information and sending messages in Wangwang group, etc< (3) Gang promotion. This requires the shopkeeper to join some gangs and keep active
4. Through train promotion, diamond display, etc. These need to spend money, that is, the way to pay for promotion
⑤ Taobao shop / Baby optimization. At present, this is one of the very novel techniques, which can be said to be free, but we have benefited a lot from skilled technology. We have only seen website SEO, but we haven't seen taobao seo
off site promotion:
① microblog promotion
2. Blog promotion
③ QQ system promotion: QQ group promotion, QQ email promotion, QQ space promotion, Tencent microblog promotion, etc
4. Buy advertising space outside the station.