The relationship between hongniu exchange and hongniu mining poo

1. Red Bull is a famous energy drink brand in the world. Born in Thailand in 1966, it was originally named krating Daeng. After red bull was introced into Europe by Austrian businessmen in 1986, it began to officially use the English brand "Red Bull". Because its procts are mainly energy supplement, it established the category of energy drinks
brand profile
the boss is Matt Hitz, and Red Bull has been operating in brand promotion for a long time, and has established brand reputation and influence by sponsoring extreme sports, automobile sports and flying sports. The promotion in various countries is also quite successful. At present, it has been sold in more than 140 countries and regions
origin of the name
the origin of the word "Red Bull" can be referred to the description in the second section of Chapter 3 of James G. Frazer's anthropological classic "Golden branch":
"in ancient Greece, if any man was mistakenly believed to have died and had a formal funeral for him, he would not be allowed to go through the following ceremony of rebirth, He will still be treated by society as a dead man. The process of the ceremony is: he has to get under a woman's dress, wash his whole body, wrap it in swaddling clothes and give it to the wet nurse. Before these rituals were seriously performed, he could not move among the living. Another good use of homeopathy is to prevent illness. In order to cure jaundice, ancient Indians held a carefully arranged ceremony according to the principle of witchcraft. The main purpose of the ceremony was to transfer the yellow color from the patient to the livestock or other things (such as sunlight), and to transfer the healthy red color from a lively and vigorous Red Bull to the patient. One of the great advantages of homeopathy is that the treatment process can be carried out and completed by the doctor instead of the patient. As long as the patient sees his doctor rolling on the ground pretending to be in great pain in front of him, he will relieve all the pain and trouble. "
it can be seen from this passage that "Red Bull" is an active and vigorous performance

when it comes to Red Bull beverage in China, there is a saying that red bull is an instry owned by Yan Bin, a Thai businessman, and Yan Bin has the title of Red Bull boss. However, according to incomplete research, Yan Bin may only have the right to operate red bull redbull trademark in China. The operation of Red Bull redball, a world-famous brand, is a masterpiece of Austrian businessman Dietrich Mateschitz http://www.redbull.com , and Huabin group, an enterprise operated by Yanbin in China http://www.redbull.com.cn There is no direct relationship. Both Austrian and Yan Bin are authorized operators of Red Bull brand. Red Bull is good at sports sponsorship brand image and 4.4 billion US dollars sales in the world, and has nothing to do with Yan Bin in China,

internationally, red bull redball has become a world-class functional beverage and famous sports sponsor; However, in China, Red Bull beverage has always been a chicken rib beverage, because the Chinese operators just want to take advantage of Red Bull's international reputation, and do not intend to manage this beverage well

however, in China, some people who are not stupid in heart prefer to believe in Yan Bin's story rather than face the real facts. Only when the stories of the people on the Forbes list appear frequently, do these fools abandon them and go to look for a new "Yan Bin" to deceive the public,

"Red Bull" boss Yan Bin: from the bottom to 5.5 billion

"sleepy, tired, drink Red Bull", which is a popular saying known by many children in the streets, Red Bull is one of his instries. But this is far from representing Yan Bin's instry and status. Yan Bin will never be known as "Red Bull" beverage. Yan Bin, chairman of the board of directors of Huabin International Group, has a fortune of 5.5 billion yuan in China Resources 100 rich list

from "Red Bull" to golf real estate

in his famous high-end club in Beijing, Huabin international building, you can often see politicians from all over the world, chairman of large companies and all kinds of celebrities come and go, and even the Thai embassy has moved there

Yan Bin, a Thai Chinese, was born in Shandong Province. He came from a poor family. He once joined a team in Henan Province, and later went to Thailand. At the beginning, I worked for others, starting from the bottom, step by step, until now

in 1984, Yan Bin established Thailand Huabin International Group in Thailand, mainly engaged in property, tourism, international trade and other businesses, and graally became a very powerful enterprise among the local overseas Chinese
in 1995, Yan Bin returned to China to invest and founded Red Bull Vitamin Beverage Co., Ltd. in Shenzhen. Later, he bought a uncompleted building (the predecessor of Huabin building) in Beijing
in 2000, Yan Bin invested in the construction of Huabin manor in Nankou, Changping, Beijing, covering an area of 5400 mu, including a 5300 Mu international standard golf course with two 18 holes and 72 strokes. It was designed by Jack Nicklaus, an international design master and the world's No.1 Golf king, to become the only golf course in North China that has the conditions to host the world cup

from political culture to business

under this low-key concealment, Yan Bin is operating a huge business organization out of the public eye, which is "acting" for Thailand in China. As for why Yan Bin made friends with high-level Thai government, outsiders have no way to know. But Yan Bin has always been a distinguished guest of the prime minister's office. He is now an economic adviser to the Thai government. In all fields of Thailand China exchanges, we can see Yan Bin and Hua Bin international acting as folk ambassadors< In fact, apart from politics, from economy to culture, Hua Bin's contacts between China and Thailand extend far

Yan Bin, who seems to be addicted to the communication between China and Thailand, permeates his business design. At present, Huabin is engaged in several major businesses, including Huabin club, Zunrong card, golf course, Red Bull beverage, etc. In addition to Red Bull beverage, which is a proct for the public, other procts are for high-end people. Huabin obtains resources, benefits, reputation and status by operating the upper class people“ While helping others, we are also looking for more development opportunities for ourselves, "Guo Jie, President of Huabin, who has been following Yan Bin for nearly ten years, explains Yan Bin's business design

although some people have long speculated that by 2003, the total assets of Huabin Group owned by Yan Bin had exceeded 15 billion yuan, the door of China and Thailand was open, the story of Huabin international and Thailand continued, and the wealth myth of Huabin international continued

2. 1. The common point
is that all vitamin drinks contain vitamins, taurine and so on, which is the relationship between competitors
2. Non common ground
these two brands belong to two different companies, so at present, there is no correlation, and they all hold their own trademarks.

3. Red Bull is the birthplace of Thailand. At present, there are Red Bulls all over the world. China is no exception. That's the relationship.

4. Red Bull beverage is originated from Thailand and has its branches in many countries and regions in the world. Red Bull F1's two teams are supported by Red Bull Europe. Red Bull China is responsible for the proction and sales of Red Bull beverage in China. Red Bull China is also committed to many mass sports activities, such as TBBA League, hip-hop dance contest, long-distance casting contest, street bullfight, Zhiku team name contest, and so on Dunk contest and so on, China Red Bull is also one of the sponsors of F1 Shanghai station!

5.

1、 Different ingredients:

1. The ingredients of dongpengteyin vitamin functional beverage are: purified water, white granulated sugar, food additives (citric acid, sodium citrate, edible spices, taurine, caffeine, lysine, inositol, malic acid, vitamin PP, vitamin B6, vitamin B12, lemon yellow, alluring red). The main effects are: refreshing, replenishing physical strength and anti fatigue

2, Red Bull ingredients are:
taurine, lysine, inositol, caffeine, nicotinamide, vitamin B6, vitamin B12, sugar, citric acid, essence, sodium citrate, sodium benzoate, lemon yellow, carmine, water. p> 2. Different places of proction:

1. Dongpeng special drink is a domestic vitamin functional drink, and its company name is Shenzhen Dongpeng beverage instry Co., Ltd

Red Bull is a Thai brand. In December 1995, "Red Bull" came to China from Thailand with confidence in the development of Chinese market and global strategic vision, and established Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as red bull company) to vigorously explore the Chinese market

Third, the advertising words are different:

1. Dongpeng special drink advertising: when you are young, you need to wake up and fight. When you are tired, you need to drink Dongpeng special drink

2. Red Bull advertisement: your energy is beyond your imagination

6. Generally speaking, adding suffixes before and after famous brands or trademarks is basically fake or fake.

7.

1. The brand manufacturers are different. Red Bull is made by Tiansi niuan Naiji vitamin beverage (Hubei) Co., Ltd. and Red Bull is made by Red Bull Vitamin Beverage Co., Ltd

2. Red Bull functional drink originated from Thailand, which has a marketing history of 40 years. With its outstanding quality and function, its procts are sold in 140 countries and regions around the world. With its strong strength and reputation, "Red Bull" has created extraordinary performance, and its sales scale of functional drink ranks the top in the world, with a global sales volume of more than 4 billion cans in 2007

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extended materials:

1. With the listing of Red Bull Annaiji, the marketing of various places has also been carried out in succession. The author learned from redbull official micro blog that Annaiji has carried out marketing activities in Gansu, Qinghai, Guangdong, Nanjing, Tianjin and other places, According to the feedback from dealers, the channel coverage is basically complete, but compared with old red bull, after all, Huabin has been working in China for many years, and the channel penetration is still incomparable at present

2. In August 2016, Thailand Tiansi sued Jiangsu red bull, Beijing Red Bull, Hangzhou red bull, Guangdong red bull and other enterprises respectively for infringement of the exclusive right of registered trademark and unfair competition, and required these enterprises to stop the infringement and related unfair competition

As an outstanding supplier of functional drinks in China, China Red Bull will continue to expand its market network construction, strive to innovate, keep pace with the times, and adhere to the road of sustainable development. At the same time, China Red Bull will continue to improve its management and service level to meet the needs of consumers with the best procts

8. The main difference is. Taurine of fortified Red Bull is eight times of that of common red bull. The common red taurine sulphuric acid is 115mg per tank. The fortified Red Bull contained 925mg of sulphuric acid per pot.

9. Generally, this kind of energy drink has no system energy
supplement:
Red Bull is a functional drink. There are three types of Red Bull formula, which have been clearly stated on the side of the can. The first is B vitamins, the second is essential amino acids for human body, and the third is caffeine. The amount of caffeine in each can is 50 mg

Red Bull functional drink mainly contains the following functional components:
1. Taurine: one of the essential amino acids for human body, participates in the regulation of glucose metabolism and accelerates glycolysis; It can enhance myocardial contractility, increase blood output and prevent myocardial injury; It protects the liver. Taurine is necessary for maintaining exercise ability, and strengthening supplement can further increase exercise ability and anti exercise fatigue ability
2. Lysine is an important part of protein and one of the essential amino acids for human body, which can regulate the metabolic balance of human body; It can improve the absorption and accumulation of calcium in the body and accelerate the growth of bone; It can promote growth and development, increase appetite, rece diseases and strengthen physique
3. Caffeine: directly acts on the central nervous system and makes the thinking more agile and clear; It can rece fatigue; It can promote metabolism; It can stimulate the liver to release glycogen to increase energy in the body; It can accelerate the heart rate, increase the blood flow, improve the oxygen delivery capacity, promote the tricarboxylic acid circulation smoothly, and ensure the continuous supplement of energy
4. Inositol: a vitamin of B group, can promote the proction of lecithin in the body, rece cholesterol, help to remove fat in the liver and help the redistribution of fat in the body; It can prevent arteriosclerosis; It is necessary for the growth of liver and bone marrow cells
5. Vitamin PP is a kind of B vitamins, which is involved in the oxidation process of energy metabolism, tissue respiration and glycogen decomposition; It is involved in the synthesis of protein, fat and DNA
6. Vitamin B6 is a kind of B vitamins, which is phosphorylated into coenzyme form in vivo, participates in enzyme metabolism, and catalyzes the glycogen transformation in muscle and liver in carbohydrate metabolism; It participates in amino acid metabolism and plays an important role; It contributes to the energy conversion process in the brain and other tissues
7. Vitamin B12 is a kind of B vitamins, which is transformed into various coenzymes in the body and participates in the metabolism of carbohydrate, fat and protein; Promote the formation of red blood cells; Maintain the normal function of nervous system. Red Bull functional beverage scientifically integrates the above functional ingredients into the procts. These ingredients cooperate with each other and work together to promote human metabolism, absorb and decompose sugar, quickly supplement a large amount of energy substances, and regulate the function of nervous system, so as to achieve the excellent effects of refreshing, supplementing physical strength and anti fatigue. Therefore, when people are suffering from physiological fatigue, they are lack of energy and substance, lack of energy metabolism or have obstacles. Drinking Red Bull drink and fully replenishing energy can quickly eliminate fatigue, boost spirit and improve work efficiency and quality of life.

10.

They are all procts of Huabin group

at present, Huabin FMCG includes red bull, zhanma, vitacoco, guobeishuang and other procts. Red Bull is still regarded as its most important main proct by the instry

with the stalemate of the situation, Huabin, who has been focusing on the functional beverage market with red bull for 20 years, began to increase the investment of its own brand "zhanma" and wanted to make use of Red Bull's existing mature channels to vigorously promote new procts

at present, zhanma has two kinds of procts in the market. Around the Spring Festival this year, it launched "enhanced" 310 ml red canned procts

it is reported that zhanma's formula is similar to that of Red Bull, and is regarded as a substitute proct of red bull in the instry. However, it has not made great progress since it came into the market, and does not have the popularity and reputation of Red Bull

extended information:

disputes

it is understood that the 20-year trademark authorization of China Red Bull has expired at the end of 2016 after obtaining the authorization from Thailand Tiansi Pharmaceutical Group (Thailand Red Bull) in 1995

Thailand Tiansi accused that it had never received the dividend from Huabin group in the 20 years of cooperation, so it refused to continue to authorize Huabin group to use the Red Bull trademark, and took Huabin group to court, asking them to stop using and recover the Red Bull trademark. Since last July, both sides have launched intensive litigation