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PMO refers to the project management department, CMO refers to the position of chief marketing officer
PMO (Project Management Office) is a function that formalizes and standardizes the practice, process and operation within the organization, and is responsible for coordination and integration among various functions within the organization when there are various work resource conflicts to promote the progress of projects. Therefore, it is a core department to improve the maturity of organization management
CMO (Chief Marketing Officer) is mainly responsible for positioning marketing ideas in enterprises; Grasp the market opportunity, formulate the marketing strategy and implementation plan, and complete the marketing target of the enterprise; Coordinate the internal and external relations of the enterprise, supervise and control the implementation of the enterprise's marketing strategic plan; Responsible for the construction and incentive of enterprise marketing organization
extended data:
I. responsibilities of PMO:
1. Establish a supporting environment for project management within the organization. It includes unified project implementation process, project process implementation guide and document template, project management tools and project management information system
2. Provide project management related skills training in the enterprise
Provide project management guidance and consultation. Maximize the concentration of project management experts, provide project management consulting and consulting services4. Multi project management and monitoring within the organization. PMO collects and summarizes the information and performance of all projects, and reports to the top management of the organization or other organizations or departments that need the information
5. Project portfolio management. This includes linking organizational strategy to projects, project selection and prioritization. The combination is concerned with adaptation, utility and balance
Improve the ability of project management. On the one hand, it can be implemented and reflected through the daily functions of PMO; on the other hand, it can turn the project management ability into an organizational behavior that can be permanently reflected and does not depend on indivial behavior. The project management practice and expert knowledge of the enterprise are organized into a complete set of project management methodology suitable for the enterprise, which is spread and promoted in the enterprise Second, the main responsibilities of CMO:1. Looking for market opportunities, determining the marketing strategy and implementing the action plan of strategic decision, completing the marketing work of the enterprise, mainly including: Market Research, formulation of marketing strategy, participation in proction management, shaping the corporate image, channel management, promotion management, etc
In the enterprise, we should carry out the work of positioning, guiding and implementing the marketing ideas, timely and accurately transmit the market and enterprise requirements to all departments of the enterprise, and do a good job in information communication3. Responsible for the implementation of enterprise marketing strategic plan, control the implementation process in the process of plan implementation, and do a good job of internal coordination
4. Supervise the market behavior of enterprises, make quick response to the market demand, maximize the efficiency of marketing, and represent and safeguard the interests of consumers Responsible for or participate in the construction of corporate culture, do a good job in organization and incentiveCMO (Chief Marketing Officer)
Hisense Group is the only enterprise group holding Hisense, Kelon and Ronshen three famous Chinese trademarks in China. The LED TV picture quality has been upgraded to a new level with the three-year development of LED technology by Hisense TV. Hisense owns two companies, Hisense Electric (600060) and Hisense Kelon (00921), which are listed in Shanghai, Shenzhen and Hong Kong respectively, and holds three famous Chinese trademarks, Hisense, Kelon and Ronshen. At present, Hisense has set up 16 branches overseas to implement localized operation, 5 proction bases to implement regional proction, and 7 R & D centers in Europe and the United States to introce high-end talents to the world and promote the "going out" of domestic design and R & D personnel. Overseas branches cover the global markets of America, Europe, Africa, Middle East, Australia and Southeast Asia, and the procts are exported to more than 130 countries and regions.
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