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In the forum session of this summit, the guests on the scene had an in-depth discussion on the theme of "trends and trends of media", and made wonderful interpretations according to their own enterprise characteristics and instry experience. Ms. Ma Jinghua, former vice president of public relations of BMW Huachen, brand director of Volkswagen and now vice president of International Department of Dalian Tiansi museum ecation group, said:

I very much agree that any business must have a strategic goal. Its vision, mission and goal should be clear. 5g and blockchain are technologies, and this primary and secondary must be clear. Especially in the future, brand communication is very important. The basic principles of brand building, the relationship between elements and consumers, how to maintain the value of the brand, how to measure the value of the brand, and the basic business rules will not change. I hope you can work hard to understand these rules, learn these things and keep them in your mind, At this time, you won't lose your direction when the big waves come, and you won't be dazed by the colorful technology

specifically, 5g is characterized by low delay and high transmission speed, which puts forward high requirements for the quality of media personnel and public relations personnel. Then there are changes in the channels and methods of content distribution. The Internet of everything, media of everything, smart city and smart home brought by 5g, including everyone, have become media. In this case, how do you influence the public and spread your information? We should consider it from a higher level, because of its low delay, high speed, coupled with the rise of short video, the sense of customer experience is high, and the requirements are also high. As a public relations and media, how to adapt

as a media company or media personnel, we should have a clear strategy. What should my company do when the two technologies are interwoven. In my opinion, 5g or blockchain is actually the best tool to improve influence. We seize this opportunity, conform to this trend and take advantage of it to strengthen ourselves. It's an opportunity. It's an era of influence. It's very rare

I learned a little bit about blockchain because one of my classmates wrote the first book on blockchain technology popularization in China. As Mr. Fu said, the core of blockchain is the protection of the originator, the protection of the originator and the works, which gives the originator a platform and standard to measure their self-worth and procts. This provides a great protection for the creation of media and the creation of content by media practitioners. In the future, as long as everything we write is good and unique, there will be more than n people to buy and praise it. In fact, it has become very popular in the United States

blockchain is also helpful for distribution channels. Any rough and disorderly things you make will have traces, and the good things you write will be confirmed, widely quoted, and create higher value. You have the right to be yourself. Therefore, media companies must make blockchain strategy as soon as possible, seize the opportunity

this article comes from the author of car home, which does not represent the standpoint of car home