Ethereum Hamburg
ICO (abbreviated as initial coin offering) is the concept of initial public offering (IPO) derived from the stock market. It is the behavior of blockchain project to issue token for the first time and raise bitcoin, Ethereum and other general digital currencies
brief introction to ICO:
ICO is a blockchain instry term, which is a common way to raise funds for cryptocurrency / blockchain projects. Early participants can get the cryptocurrency generated initially as a return
because the token has market value, it can be converted into legal currency to support the development cost of the project. The tokens issued by ICO can be based on different blockchains. The common issue is based on Eth and BTS blockchain, which provides bookkeeping service and value consensus to realize global issue and circulation
ICO participants are very important for the success of a project. They will publicize the blockchain project in the community, so that the tokens generated by it can obtain liquidity before the transaction starts. However, the most important value of ICO participants is still the potential benefits brought by the project development or the price appreciation after the token issue
extended information:
domestic prohibition:
at 3:00 p.m. on September 4, 2017, the people's Bank of China led seven ministries and commissions, including the Information Office of the people's Bank of China, the Ministry of instry and information technology, the State Administration for Instry and commerce, the China Banking Regulatory Commission, the China Securities Regulatory Commission and the China Insurance Regulatory Commission, to issue the announcement on preventing the financing risk of token issuance (hereinafter referred to as the announcement)
the announcement points out that token issuance financing is essentially an unauthorized illegal public financing behavior, which requires that all kinds of token issuance financing activities should be stopped immediately from the date of the announcement, and at the same time, organizations and indivials who have completed token issuance financing should make arrangements such as refund
ICO has two important meanings
ICO is the icon file format of windows. Icon files can store icon files of single pattern, multi size and multi color board. An icon is actually a collection of images in different formats, and also contains a certain transparent area
ICO (abbreviated as initial coin offering) is an IPO concept originated from the stock market. It is a behavior of blockchain project to issue token for the first time, raise bitcoin, solve Ethereum and other common digital currencies
received from above sources http://www.pc120.net.cn/library/hard/other/other088.htm
http://www.pcdog.com/info/3662.htm “br/>> >> http://www.cpcwe.com/Document/Classicstudy/100909539.htm
- Russian http://www.itlearner.com/article/2004/878.shtml
legal representative: Yu Peidong
time of establishment: August 2, 2016
registered capital: RMB 10 million
Instrial and commercial registration number: 440301117014176
enterprise type: limited liability company
address: East, 3rd floor, building w2-a, high tech Instrial Park, south 2nd Keji Road, Yuehai street, Nanshan District, Shenzhen City
Now the short video is really in a vent
from the first sky high price short video advertisement of Papi sauce auction in 2016, in the past year, the marketing offensive of short video has become stronger and stronger. However, please note that the creators of short video are mostly active on the tuyere, rather than the "gold owners" who are regarded as the key to the survival of short video -- the business owners who are eager to find new marketing outlets for themselves through short video
on the one hand, content creators are full of tricks, but they are hard to realize
on the one hand, the advertisers of enterprises are still watching the marketing posture of short videos
is always popular occasionally! For business owners, what kind of channel to choose for marketing is just a multiple-choice question. They don't mind being slow and following the wind
but for the short video platform, there is no choice, only trial and error, and try to let the business owners choose themselves as soon as possible
at the end of April, at the Shanghai auto show, which has the word "marketing" in its keyword, the mainstream short video platform secpai launched its own marketing solution on this marketing battlefield - the theme activity of "auto show online" was launched before the exhibition
different from the previous online auto shows, this second shooting adopts the "mass line" and the mode of offering a reward to collect UGC (user generated content) videos, so that users can shoot in combination with the specified car procts
in other words, it is quite similar to proposition writing. In the early stage, through the way of some short video experts making models, it can activate the enthusiasm of participation and form content guidance, so that UGC can use professional videos as materials and blueprints to further improve the quality and depth of content. At the same time, it also allows many content creators who can't personally arrive at the auto show, Have their own space
the results were also as expected. Just taking the reward offering activity of Chang'an Auchan auction competition in cooperation with Chang'an automobile as an example, it attracted 10 talents from different fields with more than 50W + fans to participate in and promote the main exhibition model Chang'an Auchan A800, and the total number of videos of the reward offering activity exceeded 46 million times
However, the problems still exist. Marketing is common, but activities are not. Normal marketing can not afford to wait, short video creators and platform survival pressure is not allowed to waitin order to break the short video barrier of enterprise marketing, it is necessary to turn the occasional into the normal
a frequently mentioned case is a kitchen company named Yuewei. Because one of its pots was selected into the second season "night playground" on the second floor of Taobao, a short video in less than five minutes made them sell "four and a half years' pots" on the first night of broadcasting, and the broadcast volume of the short film reached 3.3 million in the first three days, In three days, the number of internal visits to our store exceeded 4.8 million
the problem still exists. The emergence of a popular video is still an accidental phenomenon, and then a proct becomes a popular one. But such marketing effect, just like waiting for an annual exhibition, is still difficult to form a normal marketing rhythm
there is content, there is ecology: heavy brand, light sales
slightly heavier procts are also exploring short video. The more successful one is Haier, which has been known as the 800 000 official micro tutor on Sina Weibo
on November 14, 2016, in a video, the domestic balance master took Haier washing machine set-top as the platform, stacked four 50 cents coins on a Tetris, and the coins did not move when the washing machine was running. Then the 38 second video quickly spread on the Internet, with hundreds of thousands of hits in one day, and was rated as the "most distracted" spread video by netizens
in fact, this is a short video extreme challenge launched by Haier official micro on the social network
in the following years, Haier launched or forwarded several short videos with different styles and bright topics on Weibo. For example, on February 21, it shared a short one minute video with the quotation of "although I don't live long, I think the game is quite simple", The content is shooting a very simple game on the computer screen, and the level of playing is not high
but this video has been played about 3.1 million times, and has been forwarded more than 20000 times on Weibo. Why not? Perhaps in this crude video, the Haier brothers' just right "group photo" and the form of holding up the game picture with both hands can arouse people's feelings
if we say that the former one is to set off the performance of Haier's procts in the way of extreme challenge, the latter one is to display the brand image completely. For Haier and other brands, what they want to achieve through short video is far more effective and meaningful than direct diversion to sell a few pieces, through the diversified display of short video and the presentation of brand value which is different from the degree of advertising delicacy and shows more people-friendly characteristics
heavy procts use short videos to promote their brands, not only in terms of price or quality, but also in terms of the demands of enterprises themselves, which have reached a certain heavyweight level. Short videos make "advertising length" videos not so exquisite and famous, and make it easier for people to find a feeling on the platform with social elements
de refined proction: crowdsourcing is the last word
in the case of Haier, we can clearly see a crowdsourcing short video mode similar to the past prize collection style. In fact, this is also a way for many enterprises to start short video benefits with the lowest cost and maximum
in March, Volkswagen Golf also launched a reward order on the second shot platform, which took a week to carry out short video recruitment on the second shot platform with the theme of "good friends for life" throughout the whole promotion stage, and finally formed the first advertising film in history endorsed by 100 fans
and in terms of playing method, it is to launch relatively exquisite PGC interesting videos with a number of automotive video we media, forming a cumulative broadcast of more than 3 million, and then from PGC (professional proction content), arousing user participation, forming UGC ecology. As a result, the number of such videos created by users has reached more than 40 million times, and the number of likes has exceeded 100 times that of PGC
a large number of car fans no longer play the role of watching the explanation and introction of car celebrities, but interpret their fate with this model in various ways. A crowdsourcing experiment was successful
at the same time, dissecting the case can also see more short video combo boxing, enterprises through cooperation with the platform, relying on commercial short video resources such as 6S front patch + corner logo to form more traditional short video commercial advertising, expand the coverage; Through the topic of "what car to buy is worthy of me", we can create a golf "car detective" and form a presentation form similar to news video. At the same time, it will continue to the subsequent Shanghai auto show to make news and detective show more timely and ornamental
in fact, this also gives more enterprises the route to participate in short video marketing, that is, to use professional team proction and exquisite official "advertising" as the base, to leverage the users on social networks who have awareness of brands and procts, and to take the initiative to form the "screen brushing" effect with original short video
More importantly, only crowdsourcing can really inspire creativity, rather than relying on the creativity of one or two advertising companies' accidental talents to hit the marketing fortuneonce the massive UGC is detonated, it may not be beautiful, but it may mean wonderful on top of its own "circle of friends". This is also the marketing truth of short video, which is different from traditional video -- a plug and play action map with its own social attribute, independent communication and interest transmission
to sum up: with the rise of short video app and other software in recent years, short video marketing means are more and more important
content quoted from Sina