How does Ethereum ecological community operate

1.

Ethereum Community Foundation (ECF) is a non-profit organization. Its original idea was to give community projects a bonus to support incubation of early projects and research. Then in 2018, omisego, Golem, status, maker, Web3 (Polkadot), cosmos and ef (Ethereum Fund) were set up in Tokyo as consultants

ECF 2.0 is the upgrade of ECF, which has two core goals:

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coordinate community relations through various harmonious ways, such as bonus, strategic and business support, and community activities

in order to become an open capital network, ECF emphasizes its initial vision, which is to form a network with various funds to realize the support and contribution to the community

In addition, ECF 2.0 upgrade will not only support non-profit infrastructure projects, ecation programs, instrial community activities, but also support application and tool development, and even commercial projects

2.

Good question. Let's talk about how to run a community well

1, customer first

why is customer first, not customer first

As Zhou Hongyi, the founder of 360, said: customers are the people who buy your things and pay you, while users are the people who use your procts or services. But the difference is that users may not pay you. You sell things or give them away, and users are just beginning to deal with you. You want to let users feel your existence and value every day through your procts or services. Only when you accumulate enough users on the Internet can you be able to turn some of them into your customers. So you have to be alert: no users, no customers

maybe you think "user first" is a flashy slogan, but in fact, it is a real and original truth. In the Internet instry, you have to put the user in the first place, serve the user like the emperor, make the user satisfied, and be willing to trust you, then you will have a bright future. If your proct or service is approved by 1000 people, it can at least guarantee your food and clothing

As in reality, network community can also be considered as a combination of relationships. In the real world, the link of relationship is people, while in the network, the link becomes content. In community operation, the effective establishment of interpersonal relationship depends on whether a person or thing has strong connectivity. On the Internet, text exchange and content exchange based on topic discussion are the most effective ways. Content operation is to encourage high-quality content interaction. On the one hand, it is about how to highlight high-quality content in proct design, how to design convenient and effective interaction ways, and how to create a positive community atmosphere. On the other hand, it is about user operation. Only by grasping the needs of core users, can we better motivate them to continue to create high-quality content. In addition, the operation team can also stimulate content interaction through activity operation

what is the relationship operation in the community? For example, when it comes to how to let users quickly and effectively find the users that TA wants to know, how to easily communicate in the community after establishing the relationship, and how to maintain the relationship. Only when the communication tools and channels meet the needs of users, the more effective they are. For example, community operators can also actively help users establish relationships, such as making relevant recommendations, or organizing activities, etc

3. Be optimistic about your 20%

a good community must be endowed with a "soul", which can be "1024", "what kind of experience is XXX", "three friends" or a specific proct to contact the whole community, such as mobile phone, car, computer, etc. On the one hand, this soul is the key to move users' hearts; on the other hand, this soul must be the original content of the community

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some data show that on the network, 90% of the users actually don't say anything, and for a community, the proportion of the most valuable users is generally not more than 20%, while on some early BBS, the proportion will be lower, generally not more than 10%, including other kinds of effective users, it can't reach 20%. There are only a few diamond users (that is, the "soul" of users, who have strong loyalty to the community, can represent the temperament of the community, and can be said to be the image and brand spokesperson of the community). We need to use these 20% of high-quality customers to influence 80% of general customers, so that these 80% of customers will become high-quality customers under the leadership of these 20% of high-quality customers

what the community operators need to do is that you must spend 80% of the user operation time on the 20% of the most valuable users in the community, such as activities, more UGC and so on. When the number of these 20% users is more and more, more and more users will be naturally affected, and your community will be bigger and bigger

whether it is a real community or a virtual community, only after having content and people can it interact, form an effective information closed loop, and form an inherent ecology. How to build information closed-loop and ecology is the problem that operation needs to solve

3. Social new retail is the hottest one this year. With this year's situation, it has to be developed. Assistant software can recommend reed assistant. I'm also working on this recently. I feel very good

4. To operate a local community website, we should first understand what we are doing and what its components are. The first one is content. The simple point of content is content orientation. At present, there are tens of thousands of websites and many personal websites. We all know that because of the network relationship, many previous business models, including network algorithms, have been adjusted, A lot of sites that used to rely on network alliance are losing their market slowly, and there are tens of millions of advertisements. Why many websites are always personal websites, why so many websites don't make money, why most of them are silent, do you want to be outstanding websites, and do you want to be a website that others think you are valuable? This is a question worth answering. To put it bluntly, content orientation is: what do you do, who do you do it for, who are your users, and why do they want to see it
some local websites have done a lot of posts. They have done a lot of posts from Sina entertainment channel, and they work hard to transfer news every day. You need to think about why users read these every day, and who else is providing these services besides you. Before doing this website, you need to think clearly whether you think clearly about your advantages, which others can't replace, and then decide how you want to do it, Only when the positioning is accurate and the direction is right can it be popular and valuable. A friend failed to adhere to the content orientation when he was doing a website. One year, he failed to do a real estate website. Another year, he failed to do a car website. In the third year, he still worked as a local community. Unfortunately, he wasted the most precious time. Content orientation is very important
the second one is promotion. Promotion includes many things, including word-of-mouth communication, communication between friends, including mailing lists, activities, instant messaging, MSN group communication, including links, SEO and so on. You need to know how these promotion methods are implemented, how much money and energy they cost, It's also an important concept in our so-called operation. Local websites are different from traditional websites, and their user viscosity may not come from search engines. Therefore, the set of traditional websites, or the set of website websites, or the set of traffic flushing, may not be useful to local websites. That is to say, many webmasters have used the methods that used to benefit a lot, But the flow is not up, which is also a very important reason
the third one is interaction. We are talking about community operation. Community operation is different from other types of websites in particular, which is interaction. Interaction includes answering posts in forums, scoring, throwing rotten eggs, including flowers, greeting and leaving messages. These are all part of interaction. How to generate interaction in the community in a short period of time, and these interactions develop healthily, This is an important part of our operations
the fourth and most important point is to create value. Everything we do should proce value. We should be good for others. We should always consider who we are good for, whether we save money or time, or whose quality of life has been improved, making them feel happy or killing time, The mode of group buying is to help people save money. Desktop games and web games are to pass the time or be happy. The more we meet the needs of others and bring benefits, the more we create value. We believe that the value of the website should be win-win, others get benefits, and our operators also make money. This is the highest level of operation. Only in this way can the website have the power of continuous development and profitability
the last point is balanced integration. We found the above points in the actual operation, that is, content promotion, interaction and value creation are organically linked, and each of them takes up the energy or time in our operation. We spend time on content or promotion, and there are only two or three people. We weigh how much time we spend on each piece, How do I arrange my time every day? I don't want to get up in the morning. I want to do a good job in a station. Before going to bed at night, I don't know how to do a good job in a station, how to do it and how to allocate time. He doesn't know how to make a good balance between them. This is definitely not good. Therefore, community operation is an indispensable whole, and it should be cyclic Only after integration can it work
let's talk about some standards that a local community website needs to meet. The first standard is accumulation. It's an accumulation to be a community. If you want to be a water tank, there will be water dripping in every day and a drop of water will be proced every day. After time, it will form a big water tank and graally form a big reservoir. With different content and members, it's a website worth reading. The content must be differentiated, The one and only as like as two peas, we have many friends to use the collector to do the website. I copied a very good local website. What I said is exactly the same as the content of this website. Actually, it keeps reprinting other articles. If it is not a unique content, if there is no difference, then why do we not go to the source of these contents? Let's go to Sina. Why don't my users go to Sina to read 100 articles every day? Instead, they see more comments. The typesetting mode is clearer. They must find their own content positioning and form accumulation. This accumulation has its premise, so as to maximize the value
what is really useful information for local website users, such as the decoration diary? When I finish the decoration at home, I have a decoration diary on the Internet. When there are 1000 decoration diaries, every decoration person has to go up to see the decoration diary. When there are 10000 food reviews, why don't you go to this website to see which store is better at cooking? For example, what kind of stroller and diaper you should choose? It's impossible to find a complete answer on the Internet or Google. You can only find such content locally
the second criterion is interaction, which is divided into three parts: interaction between online content and people, interaction between people, and interaction between content and content. For example, a netizen sent a post. If no one replied for several days, what was his feeling? What should we do as website owners? We all know the answer. Secondly, we always cook at home and share DIY on the Internet. Does the webmaster of the website consciously give him a title or medal, I think there are some things built into the community proct itself, some medals and some points. Whether you use the points or not is a very important relationship in the interaction. Do we get in touch with the people who participate in the reply by discussing the topics I'm interested in? We drive a car and get to know each other in the website car club. Does the website provide opportunities for offline parties? Does the website organize people from Fox car club to play together, and then enhance interaction and return to the website, This is the relationship between online and online as well as online and offline
the third one is high conversion rate, which is closely related to real name registration and invitation registration, including how the community makes money. In fact, high conversion rate is the value of realization. No matter how good content accumulation and powerful interaction are, it is not a good operation if it is not realized. It needs to be converted into commercial value and make money before it goes in the right direction. Here are two meanings, The first one is how to create a target consumer group. What can our website do to attract users who can generate value for us in the future? What can our website do? For example, if we do a lot of mother and child experience, it will directly lead all mothers who have children to visit our website. I have made 1000 home decoration diaries, As a result, many people have to come to our website to see what building materials they should buy for decoration, what decoration companies they should invite, and what details they should pay attention to. Therefore, after finding out their needs, we should attract them and the people you want to make them become your cashing tools in the future. This is the first step, and then the second step is to find these people, Have you provided a very good opportunity for transformation to realize this value? For example, have you ever held a group buying meeting of decoration building materials, let these people come together, and then connect with dozens of decoration building materials suppliers to form value? Have you held a parent-child purchasing meeting, so that these mothers can buy the cheapest maternal and child procts in this place? These are all examples, Of course, I'm talking about offline activities, and there are some very good examples of online transformation
the fourth is high-quality users. Some of our friends will say that our website needs popularity, registration and posts. Is this really true? According to good operation standards, high-quality users are the users we really need. What is "high quality", that is to say, it is consistent with your website positioning, If the person you need on your website is a mother who is going to have a baby, or a small decoration owner, or a person who wants to buy a house, we may not need those netizens who come to curse the street, because these netizens are different from your community atmosphere or community purpose, and they may not necessarily become your community users, which is contrary to the previous operation ideas, In fact, we don't have to have many netizens, but we have to be proficient in netizens. So why has xiaoyu.com become a very strong local community by mistake? It secretly realizes the high purity after users invite to register, which is quite obvious in the community. It is necessary to avoid netizens from feeling that they are not the same as each other. They feel that people who drive Audi Q7 are not willing to be with many netizens who have not graated from primary school. Maybe they have no common language. It does not say who they are discriminating against. It may not be the same taste. During the operation of the website, when the website has some foundation, we can restrict some users to register, Prevent community parallel procts, a large number of expression posts, a large number of meaningless replies, are all for this purpose, and we try to avoid hydration
the fifth one is about brand and influence. Now we all talk about the standard of a good community. We just talk about the standard. We know that the public welfare activities of erquan.com have done very well in the whole Jiangsu Province, and have a great social influence. Although it seems that these things are laborious and laborious, they actually have a great public welfare social influence, Hualong Lane went to Sichuan for shooting on May 12 this year, and its social influence was very good. The 70 yard event in Hangzhou also covered the whole picture, including promoting the main theme and praising the essence of human nature, which was in line with the law of netizens' acceptance of these information. Once the information is well done, it will get better results
we talked about some preparatory work before. Now let's briefly explain how to do a good job in community operation. The first thing is to see the right direction. Young people aged 24-35, who have just come out of school, are all in contact with the national formal ecation. They have not taught us how to decorate houses and how to choose houses in school

5. Key points of community e-commerce operation:
1. The very important value of community retail is to cover a large number of non online shopping people, especially the elderly. The way is: at the beginning, don't change the consumption habits of users, ensure that the sales can't decline, slowly launch various activities through the app, and slowly cultivate their habit of placing orders
2. Emphasis on service and re purchase. The community not only emphasizes communication, but also the business of the surrounding population or the workers living here. The population is fixed, and it emphasizes more on service and re purchase. Once customers spread negative word-of-mouth, even the whole floor of the user's business will lose

3. Delivery. Community is convenient consumption, emphasizing convenience. The biggest advantage of community e-commerce is that it is close to users. If the delivery is not fast, users will not choose to buy here

4. Additional services. Just like convenience stores in Japan have many services, community e-commerce can access many value-added services, such as printing and payment services, to attract many users and bring extra consumption

5. Quality control and turf effect. Community stores will not be very large, so the advantages of many online stores and online shopping malls can be reflected, especially for daily necessities and daily necessities, such as big bags of rice, which can be placed in the store instead of being placed in the store. Users can directly place orders in the store and deliver them directly, so as to facilitate users to purchase and save store space at the same time

6. Standardization and digitization. Each community aims at different groups of people. Some communities have more tenants and some communities have more elderly people. Therefore, different communities adopt different store operation and commodity category management<

key points of community e-commerce operation:
1. User participation and stimulating interaction: the sign of whether a community is still alive is whether the community is still procing enough activities or content. The frequency and quality of interaction between fans is the vitality of the community
2. Number of value contributors, seed users, fission: who will proce the content? The community needs seed users to pull the core fans into the group first. We should pay attention to the number of value contributors in the community, such as content and activities, and split the community through these users

3. Relying on the output of high-quality professional content in the corresponding field, we can establish a trust relationship and form re purchase and dissemination (not equal to flow + conversion rate). For example, Wu Xiaobo sells red bayberry in the community. In 1999, he bought an island and planted 4000 red bayberry trees. There must be some people in the group to buy it, but those who pay attention to Wu Xiaobo may not like to eat red bayberry. They may taste it but will not buy it again. The community should form re purchase through high-quality content< 4. High matching goods and services. The real formation of commodity operation in the community needs to pay attention to the matching degree

6. How does social e-commerce operate? From the literal meaning, we can understand that the most important thing for an enterprise is to cultivate social communication. Social communication can bring us e-commerce business, so social communication is the most important and basic, which is very important in expanding our contacts
for example, we can often see some people doing wechat business in our circle of friends. In fact, wechat business is also a form of social e-commerce. Wechat business is to meet a large number of people in the early stage, and then expand their business for promotion, thus forming a large social foundation
when we have a social foundation, the most important thing for businesses is to pay attention to the quality of procts. It is very important to choose a good proct for social communication. Secondly, when we publish information, we should pay attention to the quality of proct information. In addition, we should be concise and clear. Words and good proct graphics can also be added, and small videos can be added appropriately to promote procts in this simple way, Let the audience understand the proct, only such social e-commerce can do better and better.

7. Looking at the major community group buying platforms with a flow of over 100 million, it is not difficult for us to find that in addition to having an excellent platform, the more important thing is the operation of community group buying, so how to operate community group buying? We can start from the following four points:
1. Community operation

a good community group buying should not only ensure its activity, but also maintain its high sales volume; In order to avoid disturbing users and rece the occurrence of group withdrawal. This requires both the platform and the team leader to master the knowledge of community operation
2. Make active use of marketing

there is no doubt that good marketing activities can improve sales volume. With the help of community + group, small programs, bargaining and coupons, sales volume can be easily promoted. In addition, for different consumer groups, you can also try to set up "VIP group", focusing on a variety of high premium and high-quality proct activities
3. Flexible selection

1) diversification: the main categories of group buying in small program communities are fresh (vegetables and fruits) which are consumed frequently and just needed. Although the selection is easy to worry about and rece the pressure of purchasing, the disadvantages are also very obvious - long-term users are easy to lose, which requires operators to pay more attention to enriching procts, and introce eggs, milk and meat, off-season fruits, fruits and vegetables in addition to fresh procts Import special procts to maintain the long-term activity of users
2) differentiation: in order to maintain the loyalty of users, the platform needs to have differentiation advantages. In addition to fresh procts, department stores, cosmetics, local specialties and other commodities on the shelves can be distinguished from competitors by building a comprehensive life shopping platform
4. A reliable community group buying system

community group buying needs a team leader to help operate. However, most of the team leaders are part-time, and the daily complicated management work can be said to be under great pressure. Therefore, the importance of having a set of small program community group buying system is highlighted, which is to improve the management efficiency of the team leaders, so as to maintain the market share. In addition to basic transactions, small programs can also add member systems, marketing plug-ins and other operational tools
I hope my answer can give you a reference!

8. If you wanted to build a portal a few years ago, it would be more promising; But now with the maturity and popularization of the Internet, the cost of building and operating a portal website is quite high, and it is basically impossible to achieve without hundreds of thousands of investment. So the advice that moye gives you is that nothing is impossible, but you can't do it if you want to
however, since you are willing to do it, moye can still give you some suggestions. The first is the positioning of the website, what kind of portal you should base on, and the best is the accumulation of relevant resources in the early stage; Secondly, the development mode of the website. The key points here are the unique user value of the website, why users choose you, why users come to your website, and how users use your portal to obtain the application value. These are all things you have to think about. Third, the realization of technology level, if the use of the website to achieve the value of user expectations; Finally, the profit model, how to make your website, here, moye need to emphasize that a good website is not equal to a profitable website.

9. 1. A lot of market research needs to be done in the initial stage of entrepreneurship to verify whether the business model and procts are feasible
2. Positioning the procts, whether the procts meet the needs of users, and only when the positioning is good can it be pushed to the core users
3. Integrating proct marketing, procts and communities,