Is it difficult to promote digital currency
some people who issue digital currency against the central bank are deceiving.
See how you push the digital currency project
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Although the central bank issued tens of millions of yuan of digital currency red envelopes in Shenzhen, Suzhou and other cities last year for testing and promotion, for most consumers, digital currency is still in the stage of only listening to the stairs, but no one comes down
how many times does digital currency have to be tested
since the central bank announced the internal test of digital currency last year, the process of digital currency landing will be completed for one year
recently, Beijing, Shanghai and Guangdong have rarely made synchronous statements to promote digital currency, indicating that the promotion of digital currency will reach a new level this year
the purpose of this series of application-side digital currency test promotion is to solve this problem, the current effect is obviously not yet completely solved this problem, so we should promote digital currency from a higher angle and strength
different from the bottom-up promotion of marketization, the promotion of digital currency by the central bank has a certain government will. Although the early promotion also has a bottom-up form, from the perspective of promotion strength, similar to the Beijing, Shanghai and Guangdong governments, they plan and promote the use of digital currency from the administrative level, Will greatly accelerate the digital currency into ordinary people's homes
There are also many differences between the promotion of digital currency and wechat payment. It does not have an Internet giant like Tencent, nor does it have an investment ecosystem under Tencent. Digital currency mostly cooperates with local governments. At present, digital currency prefers the offline scheme. In the three rounds of pilot projects in Shenzhen, the red packets of digital currency are only used offline, while in the pilot projects in Beijing, the red packets of digital currency are only used offline, It is also limited to offline use. At present, only Suzhou's online payment scheme has made a breakthrough. In Suzhou's digital currency pilot project, Jingdong digital currency has become the first technology company to cooperate with all six major banks, and is the pilot consumer scheme of digital currency e-commerce platform
Exploring online payment scheme is also one of the directions of the next digital currency pilot project although digital currency has been connected to various business schemes, they are all third-party schemes rather than proprietary business schemes if digital currency wants to break the third-party payment barriers and offline & lt; Code card & quot; For digital currency, acquiring new users is not the current challenge. How to retain users is a difficult problem in promotion. A Shenzhen citizen who won the red envelope of digital currency told time, After using the red envelope of digital currency for offline consumption, the related apps are unloaded, and no other available solutions have been found. Therefore, the biggest challenge faced by digital currency is how to achieve user retention and breakthrough in the environment of a few technology companies dominating the micro payment market, This is how to build a self operating ecosystem for the government and how to cultivate the use habits of market users