CA digital currency in the new century
Publish: 2021-05-18 15:02:29
1.
Now with the continuous development of the network, our way of life has also undergone fundamental changes. Modern people in the new century are enjoying the convenience brought by science and technology. Among the continuous innovation of lifestyle, the innovation of payment mode is probably the most revolutionary. Now our mobile phone has become our wallet, and there are no restrictions on mobile payment scenarios. Under such circumstances, the digital currency of the central bank is also available in Shenzhen
now we are basically using WeChat or Alipay for mobile payment, and after the emergence of digital money, Alipay and WeChat will definitely have a certain impact. Strong>, however, because the promotion of digital money still takes some time, the impact on Alipay and WeChat will not be very large in the short term. Similarly, Alipay and WeChat may also benefit from their advantages in digital currency promotion. RRRRR}
three, opportunity, of course, Alipay and WeChat are also facing great opportunities in the face of crisis. In fact, digital currency is still currency. It is different from cash only in form, and there is no difference in essence
under such circumstances, the introction of digital money into Alipay and WeChat is not a reality. Therefore, in the current situation, Alipay and WeChat should stand on a higher level to look at the digital currency. P>
, ladies and gentlemen, what are your views on the digital currency for WeChat and Alipay? Speak freely in the comment area. p>
2. You can keep up with the latest information on the daily coin website, bitcoin forum and the candy channel of telegram.
3.
All of them
Follow your fans: when someone walks in, say hello. Then remember to answer when someone asks you a question. When there are many questions to answer, we can appropriately ignore some of the questions that many people talk about and pay more attention to those fans who have few questions, so that they can experience higher feelings, which is concive to the growth of the fan base
2. The live action and expression should be rich: an anchor with rich action and expression can drive the atmosphere of the whole live broadcast process. If you go to see those excellent anchors, they must be vivid and infectious in the live broadcast process
extension data:
tiktok Fu bag can set the amount and number of money received, and there is a waiting time after distribution. At first glance, it's just a red envelope function, nothing new
but in the broadcasting room, the bag is a magic tool that can help the broadcasting room increase heat. Tiktok is used to assess the health of broadcasting rooms from multiple dimensions, such as retention, interaction and attention. p>
4. The role of Internet Finance in E-commerce
5. The more active forums on business network are: Guangdong Development Forum, southern forum, Zhangzhou forum and Taizhou forum
6. For your reference:
Part One: template of E-marketing plan
Part One: introction to the purpose and objective of the plan
Part Two: Market Research and analysis
I. instry dynamic research and analysis
1. Instry saturation degree
2. Instry development prospect
3. National policy impact
4. Instry technology and related instries Technological development
5. Social environment
6. Other factors
2. Internal investigation and analysis of enterprises
1. Financial status, financial expenditure structure
2. Enterprise proction capacity, proct quality, proction level
3. Employee ability, salary, company's incentive, assessment, training (employee survey)
4. Enterprise planning, sales, management, management, etc Research on execution ability (employee opinion)
5. Research on proct items: positioning, packaging, price, target audience, competitive advantage (employee opinion)
3. Research and Analysis on potential entrants
1. Instry entry cost / barrier
2. Instry exit cost
3. The threat to the enterprise after entering
4. Threats to competitors< 4. Investigation and analysis of existing competitors
1. Financial status, financial expenditure structure
2. Proction capacity, proct quality and aquatic procts
3. Employee's ability, salary, company's incentive, assessment and training (employee survey)
4. Research on enterprise planning, sales and execution ability (employee opinions)
5. Research on proct items: positioning, packaging, price, market target audience, competitive advantage (employee & customer opinion)< 5. Research and analysis of substitutes
1. Substitute technology
2. Consumer recognition
3. Development trend< 6. Research and analysis of complementary procts
1. Whether there are complementary procts
2. Price of complementary procts
3. Requirements of complementary procts for procts
4. The development trend of complementary procts and its new requirements in the future< 7. Investigation and analysis of raw material suppliers
1. Alternative suppliers
2. Whether there are substitutes for raw materials
3. Bargaining power of suppliers
4. How much do we depend on it
5. Supplier's supply capability< 8. Investigation and analysis of middlemen
1. The nature of middlemen: distributors, distributors, agents (exclusive, general agents...)
2. The degree of dependence (concern) of middlemen on our procts (relative value). The proportion of our procts occupying other funds and the proportion of profits given to them...
3. The support given by middlemen to our procts (absolute value): distribution ability, financial strength and manpower...
9. Consumer research and analysis
1. Consumer background research: income, ecation, age, gender, family composition, race, work...
2. Consumers' cognition and attitude towards procts and competitive procts: quality, value, packaging, model, brand reputation, brand image, etc
3. Consumer usage: purchase motivation, purchase quantity, when to use, how to use, etc
4. Purchase roles
5. Consumers' evaluation of existing marketing activities. Acceptance of advertising, understanding of business promotion, etc< The third part is the formulation of enterprise strategy and proct strategy Provide principles or standards)
1
1) proct: market positioning, target audience To crack down on the exclusive items of competitive procts)
2) packaging: obvious display, convenience, proct positioning, price, etc.
2. Price
1) in line with corporate strategy Long term proct / short term investment)
2) in line with proct positioning
① profit oriented / market share oriented
② different price strategies are adopted according to different proct market positioning
3. Keep a low profit or even no profit proct, and its market performance (such as packaging, publicity, appeal points, etc.) imitates the main competitors, so as to damage its market and image
3. Channels
1) general pathway. The selection, management control and rebate of dealers
2) Tetong. Due to different proct features and prices, we can choose those special channels so that its target customers can easily obtain the proct
3) new terminal development team
4) direct marketing team. For some special cases, such as the loss of dealers, the direct sales team temporarily make up for the blank market
5) customer database management. The customer information accumulated in the early stage of marketing and the development of the terminal by the dealers themselves shall be submitted to the company in written form through the agent in time. The company's management of these materials can avoid the loss of terminals caused by the loss of agents and dealers
4. Promotion
1) advertising: appeal point
2) personnel promotion:
A) personnel training
b) personnel post definition
C) personnel assessment
d) personnel incentive
3) business promotion
A) customer satisfaction. First, stabilize the price of main procts; Secondly, brand promotion
b) for retailers. Stabilize the price to ensure that the price can recover and the sales volume can be maintained after promotion; Or occupy the shelves in a short time
C) to the middlemen. On the one hand, it will destroy the market and affect the terminal price system. On the other hand, the dealers may not implement the terminal and intercept it, which will become their "gray income"
4) public relations. Event marketing: grasp the correct marketing events. The marketing events that directly inform consumers should include consumer interest points, and the information is to inform consumers of the interest points in a direct and clear way
Part IV specific implementation (proposal)
I. proct design
2. Price design< 3. Channel design< 4. Promotion design< The fifth part is the conclusion. The second part is the application of e-commerce. E-commerce is an increasingly important new concept in modern society. What is e-commerce, the instry is divergent. In essence, e-commerce is a new mode of economic operation with information network as the carrier. It uses digital electronic way to exchange business data and carry out business activities, and carries out trade in goods and services in the electronic network environment. As a new mode different from traditional business mode, e-commerce is developing rapidly. According to the estimation of WTO, the sales volume of e-commerce will reach 300 billion US dollars in 2000. Deloitte, an American consulting firm, predicts that the revenue of e-commerce in 2002 will reach US $1.1 trillion, 73 times of US $15 billion in 1997. In addition, it is estimated that by 2001, 10% of the world's commerce will be electronic, and the goods and services involved will reach 600 billion US dollars. According to the analysis of Asian market, IDC predicts that the e-commerce of Internet will increase 100 times by 2001, and the turnover will account for 42% of the total sales volume of various sales channels. E-commerce is an important factor to promote the arrival of the era of knowledge economy and a key link to connect information technology and traditional economy. With the rapid development of e-commerce, it is necessary to explore the opportunities and challenges that e-commerce brings to Chinese enterprises
Introction to e-commerce
e-commerce originated in the United States. At present, the so-called e-commerce mainly refers to the business model based on Internet, with both parties as the main body, bank electronic payment and settlement as the means, and customer data as the basis
e-commerce can provide online marketing, service, transaction and management services. It has the functions of business organization operation, information release, online ordering, online payment, online financial services and so on. It is an information-based business process. According to whether e-commerce transaction activities are completed through the network, it can be divided into two categories: one is complete e-commerce, including goods transportation, the complete transaction process of goods or services can be realized on the network, such as purchasing software and obtaining information services; the other is complete e-commerce; The other is incomplete e-commerce, only part of the transaction can be realized through the network, such as the transportation of tangible goods, which can not be completed by the network. According to the classification of transaction subjects involved in e-commerce, it can be divided into three categories: the first category is business to customer, which is basically equivalent to e-retail business. This type of e-commerce develops the fastest. At present, all kinds of virtual business centers are spread all over the Internet, providing all kinds of goods and services, such as flowers, books, computers, cars and so on. The second type of business to business refers to businesses (companies) ordering and paying suppliers through the Internet. This type of e-commerce has a large transaction volume, and businesses can place orders and accept orders, contracts and other documents and payments through the Internet. The third type of business to government agencies, relatively speaking, this type of e-commerce still needs to be developed. At present, it is mainly adopted by government procurement business in developed countries. For example, the United States requires the federal government to adopt the form of e-commerce for all external procurement since January 1, 1999, and the British government issued the report "e-commerce - British tax policy" in October 1998, which stipulates that 90% of daily goods procurement will be electronic from 2000 to 2001, and 25% of justice business will be networked in 2001
there are various forms of AAAA e-commerce, but in the process of its operation, it generally involves five directly related subjects: customers (merchants or consumers), merchants, certificate authority (CA), settlement institutions and communication agencies. The communication organization provides Internet network service and transmits business information data, even data commodity, among the other four subjects. Certification authority is an authority recognized by law, which does not directly profit from e-commerce transactions. It is responsible for issuing and managing e-certificates to customers and merchants, so that all parties in online transactions can confirm their identity and credit, and maintain transaction security. Settlement institutions, including credit card companies and commercial banks, provide online financial services to help merchants and customers realize e-payment. In order to carry out e-commerce, merchants must not only obtain CA certification, but also apply for special commercial accounts that can be used for e-capital revenue and expenditure in settlement institutions. After determining the transaction content and terms between the merchant and the customer, the CA confirms the online transaction qualification of both parties before the transaction. At the same time, the settlement institution transfers the corresponding transaction amount from the customer's account to the merchant's account through data information processing under the instruction of CA to complete the electronic payment
the development of E-commerce creates opportunities for enterprises
e-commerce promotes the wave of economic globalization and networking, and is the primary driving force for the world economic development in the next 25 years. As a mode of economic operation, it originates from the commercial field, and its influence is far beyond the commercial field. The development of e-commerce is triggering a revolution in business and management, changing the traditional business framework, and promoting economic innovation. It is described as another profound revolution following the instrial revolution in the history of human social and economic development. For enterprises, the development of E-commerce creates excellent development opportunities for them
first of all, e-commerce is the first way to use modern information network for business activities
Part One: template of E-marketing plan
Part One: introction to the purpose and objective of the plan
Part Two: Market Research and analysis
I. instry dynamic research and analysis
1. Instry saturation degree
2. Instry development prospect
3. National policy impact
4. Instry technology and related instries Technological development
5. Social environment
6. Other factors
2. Internal investigation and analysis of enterprises
1. Financial status, financial expenditure structure
2. Enterprise proction capacity, proct quality, proction level
3. Employee ability, salary, company's incentive, assessment, training (employee survey)
4. Enterprise planning, sales, management, management, etc Research on execution ability (employee opinion)
5. Research on proct items: positioning, packaging, price, target audience, competitive advantage (employee opinion)
3. Research and Analysis on potential entrants
1. Instry entry cost / barrier
2. Instry exit cost
3. The threat to the enterprise after entering
4. Threats to competitors< 4. Investigation and analysis of existing competitors
1. Financial status, financial expenditure structure
2. Proction capacity, proct quality and aquatic procts
3. Employee's ability, salary, company's incentive, assessment and training (employee survey)
4. Research on enterprise planning, sales and execution ability (employee opinions)
5. Research on proct items: positioning, packaging, price, market target audience, competitive advantage (employee & customer opinion)< 5. Research and analysis of substitutes
1. Substitute technology
2. Consumer recognition
3. Development trend< 6. Research and analysis of complementary procts
1. Whether there are complementary procts
2. Price of complementary procts
3. Requirements of complementary procts for procts
4. The development trend of complementary procts and its new requirements in the future< 7. Investigation and analysis of raw material suppliers
1. Alternative suppliers
2. Whether there are substitutes for raw materials
3. Bargaining power of suppliers
4. How much do we depend on it
5. Supplier's supply capability< 8. Investigation and analysis of middlemen
1. The nature of middlemen: distributors, distributors, agents (exclusive, general agents...)
2. The degree of dependence (concern) of middlemen on our procts (relative value). The proportion of our procts occupying other funds and the proportion of profits given to them...
3. The support given by middlemen to our procts (absolute value): distribution ability, financial strength and manpower...
9. Consumer research and analysis
1. Consumer background research: income, ecation, age, gender, family composition, race, work...
2. Consumers' cognition and attitude towards procts and competitive procts: quality, value, packaging, model, brand reputation, brand image, etc
3. Consumer usage: purchase motivation, purchase quantity, when to use, how to use, etc
4. Purchase roles
5. Consumers' evaluation of existing marketing activities. Acceptance of advertising, understanding of business promotion, etc< The third part is the formulation of enterprise strategy and proct strategy Provide principles or standards)
1
1) proct: market positioning, target audience To crack down on the exclusive items of competitive procts)
2) packaging: obvious display, convenience, proct positioning, price, etc.
2. Price
1) in line with corporate strategy Long term proct / short term investment)
2) in line with proct positioning
① profit oriented / market share oriented
② different price strategies are adopted according to different proct market positioning
3. Keep a low profit or even no profit proct, and its market performance (such as packaging, publicity, appeal points, etc.) imitates the main competitors, so as to damage its market and image
3. Channels
1) general pathway. The selection, management control and rebate of dealers
2) Tetong. Due to different proct features and prices, we can choose those special channels so that its target customers can easily obtain the proct
3) new terminal development team
4) direct marketing team. For some special cases, such as the loss of dealers, the direct sales team temporarily make up for the blank market
5) customer database management. The customer information accumulated in the early stage of marketing and the development of the terminal by the dealers themselves shall be submitted to the company in written form through the agent in time. The company's management of these materials can avoid the loss of terminals caused by the loss of agents and dealers
4. Promotion
1) advertising: appeal point
2) personnel promotion:
A) personnel training
b) personnel post definition
C) personnel assessment
d) personnel incentive
3) business promotion
A) customer satisfaction. First, stabilize the price of main procts; Secondly, brand promotion
b) for retailers. Stabilize the price to ensure that the price can recover and the sales volume can be maintained after promotion; Or occupy the shelves in a short time
C) to the middlemen. On the one hand, it will destroy the market and affect the terminal price system. On the other hand, the dealers may not implement the terminal and intercept it, which will become their "gray income"
4) public relations. Event marketing: grasp the correct marketing events. The marketing events that directly inform consumers should include consumer interest points, and the information is to inform consumers of the interest points in a direct and clear way
Part IV specific implementation (proposal)
I. proct design
2. Price design< 3. Channel design< 4. Promotion design< The fifth part is the conclusion. The second part is the application of e-commerce. E-commerce is an increasingly important new concept in modern society. What is e-commerce, the instry is divergent. In essence, e-commerce is a new mode of economic operation with information network as the carrier. It uses digital electronic way to exchange business data and carry out business activities, and carries out trade in goods and services in the electronic network environment. As a new mode different from traditional business mode, e-commerce is developing rapidly. According to the estimation of WTO, the sales volume of e-commerce will reach 300 billion US dollars in 2000. Deloitte, an American consulting firm, predicts that the revenue of e-commerce in 2002 will reach US $1.1 trillion, 73 times of US $15 billion in 1997. In addition, it is estimated that by 2001, 10% of the world's commerce will be electronic, and the goods and services involved will reach 600 billion US dollars. According to the analysis of Asian market, IDC predicts that the e-commerce of Internet will increase 100 times by 2001, and the turnover will account for 42% of the total sales volume of various sales channels. E-commerce is an important factor to promote the arrival of the era of knowledge economy and a key link to connect information technology and traditional economy. With the rapid development of e-commerce, it is necessary to explore the opportunities and challenges that e-commerce brings to Chinese enterprises
Introction to e-commerce
e-commerce originated in the United States. At present, the so-called e-commerce mainly refers to the business model based on Internet, with both parties as the main body, bank electronic payment and settlement as the means, and customer data as the basis
e-commerce can provide online marketing, service, transaction and management services. It has the functions of business organization operation, information release, online ordering, online payment, online financial services and so on. It is an information-based business process. According to whether e-commerce transaction activities are completed through the network, it can be divided into two categories: one is complete e-commerce, including goods transportation, the complete transaction process of goods or services can be realized on the network, such as purchasing software and obtaining information services; the other is complete e-commerce; The other is incomplete e-commerce, only part of the transaction can be realized through the network, such as the transportation of tangible goods, which can not be completed by the network. According to the classification of transaction subjects involved in e-commerce, it can be divided into three categories: the first category is business to customer, which is basically equivalent to e-retail business. This type of e-commerce develops the fastest. At present, all kinds of virtual business centers are spread all over the Internet, providing all kinds of goods and services, such as flowers, books, computers, cars and so on. The second type of business to business refers to businesses (companies) ordering and paying suppliers through the Internet. This type of e-commerce has a large transaction volume, and businesses can place orders and accept orders, contracts and other documents and payments through the Internet. The third type of business to government agencies, relatively speaking, this type of e-commerce still needs to be developed. At present, it is mainly adopted by government procurement business in developed countries. For example, the United States requires the federal government to adopt the form of e-commerce for all external procurement since January 1, 1999, and the British government issued the report "e-commerce - British tax policy" in October 1998, which stipulates that 90% of daily goods procurement will be electronic from 2000 to 2001, and 25% of justice business will be networked in 2001
there are various forms of AAAA e-commerce, but in the process of its operation, it generally involves five directly related subjects: customers (merchants or consumers), merchants, certificate authority (CA), settlement institutions and communication agencies. The communication organization provides Internet network service and transmits business information data, even data commodity, among the other four subjects. Certification authority is an authority recognized by law, which does not directly profit from e-commerce transactions. It is responsible for issuing and managing e-certificates to customers and merchants, so that all parties in online transactions can confirm their identity and credit, and maintain transaction security. Settlement institutions, including credit card companies and commercial banks, provide online financial services to help merchants and customers realize e-payment. In order to carry out e-commerce, merchants must not only obtain CA certification, but also apply for special commercial accounts that can be used for e-capital revenue and expenditure in settlement institutions. After determining the transaction content and terms between the merchant and the customer, the CA confirms the online transaction qualification of both parties before the transaction. At the same time, the settlement institution transfers the corresponding transaction amount from the customer's account to the merchant's account through data information processing under the instruction of CA to complete the electronic payment
the development of E-commerce creates opportunities for enterprises
e-commerce promotes the wave of economic globalization and networking, and is the primary driving force for the world economic development in the next 25 years. As a mode of economic operation, it originates from the commercial field, and its influence is far beyond the commercial field. The development of e-commerce is triggering a revolution in business and management, changing the traditional business framework, and promoting economic innovation. It is described as another profound revolution following the instrial revolution in the history of human social and economic development. For enterprises, the development of E-commerce creates excellent development opportunities for them
first of all, e-commerce is the first way to use modern information network for business activities
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