Decentralized e-commerce stores
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
1、 Customer acquisition cost
e-commerce customer acquisition cost is very huge, generally accounting for about 30% of sales revenue, some even as high as 50%. The acquisition costs of e-commerce customers are mainly flow costs, channel costs, advertising costs, etc. Many search engine companies charge e-commerce enterprises according to the number of fields and traffic, and few of these traffic become effective customers
the acquisition cost of customers in traditional physical stores is small, and physical stores are located in a certain area. In fact, residents in a certain area are generally intending customers of physical stores. Physical stores publicize their sales strategies through different promotion measures and DM advertisements to attract customers. In general, residents are more likely to form loyal customers
Second, logistics services1. E-commerce will deliver goods to the door, and even some e-commerce will deliver goods several times a day, which can effectively improve the customer's shopping experience and convenience. Physical stores only arrange delivery for large goods, which is relatively superior to physical stores
2. The logistics service of e-commerce is superior to that of physical stores, but how can e-commerce bear the huge distribution cost? If the warehouse of e-commerce logistics center is decomposed into each physical store, the storage cost and management cost will not occupy an advantage over the physical store
In fact, the huge distribution logistics cost of e-commerce is not different from that of physical stores, or even higher. Compared with physical stores, logistics center and distribution investment do not have any advantages Third, price1. The price of e-commerce has certain advantages over that of physical stores, at least for the moment. However, Suning proposes the same price online and offline, and it is expected that the same price will be a certain trend in the future
2. The price of e-commerce is lower than that of the physical stores, which leads to the negotiation between the physical stores and the dealers, agents and manufacturers, asking the other party to rece the price or take other measures. The dealers, agents and manufacturers can only oppress the e-commerce, asking that the overall price layout should not be destroyed, forcing some dealers, agents and manufacturers to pursue the real stores, Media query can only say that some e-commerce procts do not know the purchase channel, not their procts, which leads to the public doubt about the authenticity of e-commerce procts
3. E-commerce sells a large number of unsalable goods and dislocation sales of physical stores. It is estimated that asymmetric price war can continue
E-commerce and physical stores are the main body of social proction and operation in China, but there are differences in business places
1. Physical stores are usually located in the location with good geographical environment; And e-commerce can be operated at home or in the community, with low requirements for geographical environment
2. Physical stores are mainly face-to-face transactions, and buyers and sellers conct transactions through meeting and communication; E-commerce deals through the Internet, so it is difficult for buyers and sellers to meet each other
3. Physical stores do not need high requirements of network environment when they operate; When e-commerce is in operation, it must trade procts through the network
CBC is a business model that will change the relationship between consumers and businesses, promote consumer transactions, and lock the terminal. The continuous transaction between consumers and businesses is more active and efficient on the decentralized consumption chain platform than on the existing centralized platform, so that more consumers can reflect their consumption value. There is an exclusive foundation under the CBC platform. As a CBC technology R & D and proct operator, CBC foundation is one of the organizations operating CBC. CBC foundation has the same rights and responsibilities as other organizations.
the order is linked in seconds, and the transaction is completed in an average of five minutes; Only 0.2% will be charged to platform merchants.
1. Acquisition cost of customers
1. Acquisition cost of e-commerce customers is very huge, generally accounting for about 30% of sales revenue, and some even as high as 50%. The acquisition costs of e-commerce customers are mainly flow costs, channel costs, advertising costs, etc. Many search engine companies charge e-commerce enterprises according to the number of fields and traffic, and few of these traffic become effective customers
2. The acquisition cost of customers in traditional physical stores is small, and physical stores are located in a certain area. In fact, residents in a certain area are generally intentional customers of physical stores. Physical stores publicize their sales strategies through different promotion measures and DM advertisements to attract customers. Generally, residents are more likely to form loyal customers
3. The customer loyalty of e-commerce and physical stores is different. The customer loyalty of e-commerce is much lower than that of physical stores. In the era of network information, e-commerce customers will search for the goods they need in different ways. As long as the price is low and the service level is similar, these customers will often lose. Physical stores are not the same. Many residents mainly look at convenience, and the price difference is not big. Residents often patronize a physical store
4. Only when the scale of e-commerce is bigger and the categories are complete, can it attract more customers. Of course, the price also needs to be competitive. The acquisition cost and maintenance cost of e-commerce customers are actually equivalent to the store rent of physical stores, and the rebate and other fees charged by e-commerce to suppliers and dealers are not different from those of physical stores. Some department stores do not charge rent, but they will draw sales share, which generally accounts for about 30% of sales, which is not different from the acquisition cost of e-commerce customers
5. Compared with the actual cost of e-commerce customers, there is no competitive advantage< Second, logistics services
1. E-commerce will deliver goods to customers, and even some e-commerce will deliver goods several times a day, which can effectively improve customers' shopping experience and convenience. Physical stores only arrange delivery for large goods, which is relatively superior to physical stores
2. The logistics service of e-commerce is superior to that of physical stores, but how can e-commerce bear the huge distribution cost? If the warehouse of e-commerce logistics center is decomposed into each physical store, the storage cost and management cost will not occupy an advantage over the physical store
3. In fact, the huge distribution logistics cost of e-commerce is not different from the staff cost of physical stores, or even higher. Compared with physical stores, the logistics center and distribution investment do not have any advantages
3. Price
1. The price of e-commerce has certain advantages over that of physical stores, at least for the moment. However, Suning proposes the same price online and offline, and it is expected that the same price will be a certain trend in the future
2. The price of e-commerce is lower than that of the physical stores, which leads to the negotiation between the physical stores and the dealers, agents and manufacturers, asking the other party to rece the price or take other measures. The dealers, agents and manufacturers can only oppress the e-commerce and demand that the overall price layout can not be destroyed, forcing some dealers, agents and manufacturers to pursue in the face of the physical store buyers, Media query can only say that some e-commerce procts do not know the purchase channel, not their procts, which leads to the public doubt about the authenticity of e-commerce procts
3. E-commerce sells a large number of unsalable goods and dislocation sales of physical stores. It is estimated that asymmetric price war can continue< 4. After sales service
1. As physical stores are close to residential areas and the life circle of shoppers, the actual after-sales service is relatively easy to solve. Facing the global and national market, even if there are more than n after-sales service points, it is difficult for e-commerce to achieve after-sales service satisfaction
2. Many e-businesses sell goods, but physical stores and some after-sales service departments do not provide after-sales service
3. There are some visual differences between physical objects and pictures. Actual consumers often fail to meet the expected requirements, resulting in after-sales demand. Physical stores can solve the problem more appropriately, e-commerce is often difficult to solve, and customer litigation disputes increase< 5. Shopping enjoyment
1. There are some differences in people's thinking and living habits. Some people like online shopping, but many people like to go to physical stores to experience shopping enjoyment, such as trying on some jewelry, watch, clothes, etc
2. There are some differences between real objects and photos after all
3. Shopping is the enjoyment of many people, which cannot be satisfied by e-commerce
--- Shijiazhuang Xinhua computer team