The difference between decentralized e-commerce and centralized

1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct

this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"

entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public

people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"

1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion

2. Decentralization means that participants can have the right to speak, make voice and freely spread information

how is centralization formed

the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization

how is decentralization formed

because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.

2. Centralized exchange and decentralized exchange have their own advantages and disadvantages, and the difference is very obvious. Let's take a look at the centralized exchange first. To put it bluntly, the trading mechanism of the centralized exchange is actually similar to our traditional stock trading
the first step is to register (open an account) and set the password. The second step is user authentication (KYC). The third step is to recharge. Here comes the key. The third step is the most important. Because you need to charge money to your address in the exchange before you can trade money in the exchange. The address of the exchange is actually a wallet address, but the ownership of the wallet is not the user, but the exchange, that is to say, the private key of the address, you don't have it!!! Do you understand the meaning

well, after recharging, the transaction is finished. The user submits the instruction (hanging order) to the server, and then the exchange will be responsible for matching the transaction, which is exactly the same as the stock. The last is cash withdrawal (withdrawal of currency). Users can send instructions to transfer the currency from the exchange address to their wallet address. The above is the trading mechanism of the centralized exchange. In these steps, all actions will have costs. No matter you recharge, trade or withdraw money, gas and handling charges can't escape
then let's look at the decentralized exchange. The trading mechanism is different from the centralized exchange. The first step is to register (open an account) and set the password. It doesn't make any difference. But then it's a little different. KYC is not used. But because there is a private key, the ownership of this address is completely controlled by the user. The second step is recharging. This is not very different from the centralized exchange. You still have to make your own gas
after recharging, we can also trade in the decentralized exchange. Users can also register orders, and exchanges will also be responsible for matching transactions, but the matching is done by smart contracts. Finally, cash withdrawal (withdrawal of currency) is initiated. After withdrawing currency, users can directly transfer the currency from the address of the exchange to their wallet address. This step is the same as that of the centralized exchange
the above is the trading mechanism of centralized and decentralized exchanges, and the difference between them is also obvious. Because all currencies in the central exchange are under its control, the trading efficiency is very high, and it is similar to the stock trading process, convenient and suitable for most users. Conversely, the risk lies in this. If the exchange itself loses its integrity or is attacked by hackers, the user's capital (currency) is not guaranteed
all the transaction processes of decentralized exchanges are completed by smart contracts, so the transaction efficiency is relatively low (TPS of blockchain technology has always been a soft rib), but relatively, the capital (currency) is completely in the hands of users, so the security is relatively high. In addition, there are also KYC, where KYC is needed for centralization, but not for decentralization, and the security of personal information is relatively high. Compared with the decentralized exchange, the advantages of the centralized exchange lie in the trading depth and the number of users, which are unmatched by the decentralized exchange
therefore, centralization and decentralization have their own advantages and disadvantages. It depends on the user's own choice. They like convenient, centralized, secure and decentralized.

3. In the future, when people buy goods, the influence of brand, advertising and other channels will become weaker and weaker, and word-of-mouth communication in social relations will become a big factor for people to make purchase decisions. The analysis of the rapid rise of cloud Tesco can be summarized as follows: it is caused by the general environment. The popularity of mobile phones has reached various villages, and the decentralized strategy has been adopted. It has quickly conquered cities and plundered land, and has won a large number of loyal customers and fans.

4. Just don't put the eggs in one basket and spread them out. For example, most of the resources are now concentrated in the team of Weiya and Li Jiaqi, which is not concive to the ecological development of the whole Taobao live broadcast. More anchors are needed to do KOL in their own tiktok, like the mechanism of jitter.

5. Frankly speaking, with the rising operating costs and the extrusion of centralized platform, the life of traditional dealers is not easy. In particular, after Alibaba, Jingdong and other Internet enterprises have set foot in the field of FMCG circulation, the squeezed dealers have begun to seek a way out
however, the centralized platform mode pursued by the giant will constantly encroach on the participants in the platform, squeeze the living space of small and medium-sized businesses, and destroy the healthy development of the whole instry order. Fundamentally speaking, it is not suitable for dealers to enter, and it is not concive to building a harmonious and symbiotic ecosystem
"it's not appropriate or long-term to hand over our channels, lifeblood and resources to several giants." Instry professionals said, "all brands and retail enterprises should be clearly aware of: the proct or scene is yours, the user is yours, the operation and marketing are all done by you, and the data should also be yours. You are not going to settle in a certain platform, but to build your own garden."
at the same time, Ma Yufeng, the founder of cloud media, believes that the real value of decentralization lies in the construction of a shared and symbiotic intelligent closed-loop ecology, in which enterprises can play their own expertise and strengthen their main business. More importantly, this enabling form of sharing, symbiosis and win-win creation is concive to the intelligent upgrading of the whole instry at low cost, and is a great opportunity for dealers to seize.

6. In fact, the Internet magnifies the power of centralization and decentralization simultaneously. It is inappropriate to emphasize decentralization only. Centralization or decentralization itself looks like an academic issue, and it doesn't matter. But in fact, this trend will affect everyone and change the structure of society.

7. Hello, 158 ecation online service for you
relevant information has not been found yet, please log in 158 ecation online for more information
if you have any questions, please ask 158 ecation online.

8. Decentralized e-commerce can't do without traffic, otherwise where to make money

decentralized can, but can't, but concentrate the traffic of the giant's intermediate platform on its own territory< this saves the middle "stall fee"

it is difficult for small and medium-sized sellers to get development opportunities on the large-scale e-commerce platform. Brushing ranking, reviews and sales make the fledgling small and medium-sized sellers miserable. With the change of people's shopping habits and behaviors, these sellers can use "decentralization" to open up a new world

(images from Google Image Search)

but how to promote their own small stores is another problem. Can "matchmaking" really support a world without a big platform< the main problem is traffic . How can we connect customers with small stores? How to promote the procts in your store? This kind of publicity, with its own traffic, may consume more publicity funds than the "stall fee"

maybe some traffic can be quoted through wechat article forwarding and other publicity methods, but the convenience of connecting the demand of goods directly to the goods in the store is not available. In the end, it is difficult for small stores to guarantee sales without the support of traffic

is decentralization a pseudo proposition< p> At present, I dare not make any assertion, but centralization is to solve the "scattered" pain points, and now it is "scattered" to solve the pain points of centralization“ Of course, "centralization" has its pain points, such as:

< UL >

higher and higher traffic cost

lower and lower conversion rate

cheating in ranking rules (Taobao, SEO cheating)

price arena < UL >

however, the solution does not necessarily need to "return to its original state", but the world trend must be united after a long period of time. How to solve these pain points, you still need to give full play to your wisdom and find business opportunities

9.

1. Wechat business is a new business based on mobile Internet, with the help of social software as a tool, people-centered and social networking as a link

the mode of wechat business is: wechat business = consumers + communicators + service providers + entrepreneurs

2, e-commerce refers to the use of the network to achieve electronic business processes of all business activities

e-commerce covers a wide range, which can be generally divided into three types: business to business, business to consumer and consumer to consumer

extended materials:

e-commerce profit model:

(1) online directory profit model

(2) digital content profit model

(3) advertising support profit model