Decentralized small program E-commerce

1. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<

the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".

2. CBC decentralized e-commerce platform aims to use blockchain technology to solve the user privacy security problem of existing e-commerce platform. Blockchain technology will be applied to the transaction data and comments of customers, which can not be tampered with. Token is the currency of the platform, which allows the purchase of goods on the CBC e-commerce platform. Transactions on the platform can not be deleted or modified, which plays a great role in promoting users and guiding businesses. Put an end to the prevalence of counterfeit goods, give users a good sense of trust
CBC is a business model that will change the relationship between consumers and businesses, promote consumer transactions, and lock the terminal. The continuous transaction between consumers and businesses is more active and efficient on the decentralized consumption chain platform than on the existing centralized platform, so that more consumers can reflect their consumption value. There is an exclusive foundation under the CBC platform. As a CBC technology R & D and proct operator, CBC foundation is one of the organizations operating CBC. CBC foundation has the same rights and responsibilities as other organizations.

3. In the decentralized e-commerce platform of CBC, users' value generation behavior will be reflected in the form of CBC token, and token is the share of CBC project. As the operator of the platform, it is the same as users, who get token through labor force and do not participate in any direct profit sharing. Multiple roles of the mall form a community of interests to build and share. The total amount of token is limited, and the circulation is transparent Never issue additional shares. The profits generated by e-commerce platform in shopping and advertising will be used to buy back tokens. This has become a healthy and transparent business model, subverting the Internet Mall that has graally lost its essence, and truly allowing value contributors to participate in value sharing.

4. Before the small program, the mall in wechat is usually made with HTML5, and the user is generally slow when opening it for the first time, which is similar to the small program. However, after opening it for the first time, the difference between the two experiences will appear. Due to the webpage properties of HTML5, every happy page needs to be reloaded. After the app mall is opened for the first time, the experience will be much smoother
another advantage of APP mall is that it reces the difficulty of repeated purchase. If you close the HTML5 mall, it will be very difficult to find it next time. You can either search the past chat records or find it through the menu bar of subscription number and service number. After using the applet, you can find it in the history menu. If the path is shortened a lot, the conversion rate will be very different.

5. Helping offline merchants to reach users more directly is also a switch for online traffic of offline stores. In this way, users can go through many entrances, such as small program code, wechat search, message notification, friend recommendation, small program top, nearby small programs, etc
based on LBS positioning, if users want to find nearby restaurants and convenience stores, they only need to open the small programs nearby, and they can see all the store services around, improve the coverage of stores, and expand the online traffic, so that customers will get more.

6.

The impact of wechat apps on wechat e-commerce mainly includes the following aspects:

1, expanding the flow entrance. Through wechat app, enterprises can get more Internet traffic, and it is also a high-quality and low-cost user traffic. The earlier they do the app, the more traffic they can bring to enterprises, and the higher their loyalty

to sum up, wechat app is a new marketing mode, and more applications are being improved. For enterprises, it is another opportunity to seize the qualitative change of the Internet. The app does not need to be developed, and it can help enterprises save the cost of development and marketing promotion. At the same time, wechat itself has a huge user group, To further enhance customer stickiness and create more value for enterprises, enterprises without wechat apps should move quickly and do not miss this opportunity to increase their income

7. If you want to become a popular app by using the "social attribute" in wechat, you can't ignore the use of social communication. How to make good use of the social relationship in wechat to detonate your own small program? You must know these three moves
1. Play with the Lijian gold
Lijian gold is an important part of e-commerce apps breaking the ground in wechat social ecology, which has helped many e-commerce apps, such as mushroom street, pinoo, playthings and so on, improve their profits. Take the "playbook" app as an example. After payment is successful in the app, a dection for the app will be generated. After "invite friends to collect" it can be collected immediately
to a certain extent, lijianjin is similar to the red packets shared by meituan and hungry. It can promote fission growth by sharing with many wechat friends or sharing with wechat group, and the card display of lijianjin is more attractive. After receiving the bonus, the user will put it into the "my ticket" of the card package, which will open the primary entrance of the card package. The next time the user goes to the app for consumption and payment, he can use the bonus. In addition to e-commerce, Starbucks, Zhou Heiya and other offline stores have also brought more customers to their stores by using the Li Jianjin
therefore, e-commerce and store apps should not miss this sharp tool
2. Using the sharing gift certificate to form fission
Starbucks can directly send coffee exchange certificate and e-star gift card to friends in wechat by using the small program "using the star", which makes social marketing very smooth. It is also effective for other small programs to combine the gift certificates with their offline procts, and make use of the social relationship between wechat and wechat group to carry out an explosive spread. In addition, there is a special gift giving small program to play out this method, which is also a case worth learning
3. In less than one day, a public welfare activity has received more than 5.81 million donations and more than 15.02 million donations online. Tencent commonweal through an H5, then broke its own small program. This also gives us a new way of thinking, which is to detonate activities through H5, and then use small programs to precipitate users. Good ideas can be reused continuously and glow again through new forms
the above are some "free" promotion skills. The next thing I want to summarize is how to spend the least money to achieve the maximum advertising effect
1. As early as mid June, the official advertising space of the search portal found that wechat started the first wave of gray test of "small program search ads". As long as search pinoo, Ctrip, Tongcheng and other advertisers' small program names, or corresponding keywords, you can see their ads in the first place of search results
recently, this entry seems to have disappeared quietly, but the search keywords can still see the top ranking of related apps. It can be seen that wechat has been trying the entry of APP advertising. Let's continue to observe
2. Nearby app ads open "nearby app", and the third one is the advertiser. Similarly, an "advertisement" button will appear below. Nearby app ads are more suitable for store and service apps
3. Entrance advertisement and wechat card voucher diversion
at present, only enterprises with in-depth cooperation can enter the wechat wallet Jiugongge. What should we do if we can't get the advertising space? Then the wechat card coupon, which is also the first level entrance, will be used to guide the store app
4. official account advertising payment promotion
advertisers have now been able to create "advertisement in the background" to link CPC advertisements in official account articles with procts in small programs. Even if official account official account is not available, you can sell your procts to other public numbers fans by putting in the official account advertisement. Of course, when choosing the official account, it also needs to combine with its proct attributes. It is suggested that small range tests be concted first, and then large-scale input will be carried out according to the test results.
finally, the user's used applets, whether in the search bar or nearby, have higher display priority, so users can open your applets through wechat group, offline placement of QR code and other means.

8. It's not official. It's developed by a third party. Wechat doesn't say that it won't be developed by a third party. I just said that I would not develop it

9. The comparative difference between wechat and Taobao's decentralized e-commerce
wechat helps businesses to operate in a decentralized mode, and wechat only plays a role in connecting the relationship with customers, realizing centralized display, and businesses can make transactions independently, while Taobao plays a role in transaction guarantee. From the perspective of customers, in e-commerce platform shopping, shopping security is the biggest concern of customers. In this point, there is an essential difference between micro selection and Taobao. Micro selection is just an entrance display, and Taobao finally realizes the transaction
the comparative difference between wechat and Taobao e-commerce transactions
wechat is used by wechat to guide businesses, while businesses use wechat to guide powder to businesses' personal wechat, and then realize transactions on other platforms. From this point of view, wechat is just a drainage tool, not a real transaction< The official account is br / > Taobao is a real trading platform, from order to logistics to payment of the entire electricity supplier transactions are carried out on Taobao platform, so micro selection is not "WeChat version Taobao". With popular point of view, micro selection is a marketing promotion platform to help store stores to guide the powder to WeChat, public numbers, and small programs. Taobao is an e-commerce trading platform
the comparison and difference between wechat and Taobao social e-commerce
Social e-commerce is the trend in the future, maybe the next five years. This is what many e-commerce platforms want to do, and wechat has inherent advantages. The 1 billion users with wechat is the biggest advantage, which is also the reason why many businesses like wechat. Wechat uses social networking to establish the connection between customers and businesses, So as to help businesses cultivate more fans. Taobao has always wanted to be a social e-commerce, which is not so smooth, so social is Tencent's advantage, while e-commerce is Taobao's advantage
the difference between wechat and Taobao is that wechat only helps businesses realize a powder guiding and drainage platform, but does not realize transactions, while Taobao is an e-commerce trading platform.

10. At present and in the next few years, small programs will be one of the important tools. At present, there are more and more small programs. You can go to the cloud Mart website to have a look. For some enterprises, you don't have to be afraid of being trapped.