Go to the mall or department store

1. The shopping mall feels better and more standardized.

2. 1、 The composition of business types is different

the traditional department stores are mainly retail, while the multi business types of shopping centers (retail + Leisure and entertainment + catering, etc.)

1. The traditional department stores are mainly retail procts (i.e. sales services). At present, the department stores in transformation / upgrading will appropriately add some catering, leisure and other business types, In particular, chain leading department stores are more common< 2. Shopping center is a multi-functional large-scale commercial property with multiple formats and instries, which embodies "one-stop consumption". Generally, it is a group of unified planning building clusters, integrating shopping, leisure, entertainment, catering, tourism and other commercial functions; It should have convenient outdoor parking lot / underground garage, comfortable shopping environment, wide shopping channel and good moving line design, fully consider the rest area and parking facilities of visitors, and form its own attraction of gathering customers through environmental shaping, brand promotion and benign promotion. Its architectural aesthetics should be combined with commercial functions< 2. Different ways of making profits

department stores are dominated by discount points, while shopping centers are dominated by rent, discount points or both

1, Therefore, the operation department needs to confirm and review the sales performance of relevant brands on a daily basis; Especially when it comes to large-scale promotion activities (such as buy and give away, buy and rece, direct discount, etc.), the passenger flow and turnover often increase. However, based on different promotion activities in department stores, the profit margin is different, and different billing barcodes will be issued as the basis for internal review and settlement

2. Shopping centers mainly make profits by subletting properties, thus collecting rental income from merchants, and relatively less directly control the turnover of merchants (except for a few merchants involving pure commission or the higher of both)< Traditional department store operation management focuses on commodity combination and promotion, mainly on joint operation, with a small number of self operated items and auxiliary independent service items supporting. Counter sales and open sales are combined, and purchase, sales, settlement and deposit management are implemented through unified cashier; Among them, the operation Department will pay more attention to the purchase and sales of self operated goods and joint operation counter goods

2. The operation and management of the shopping center is based on the market research in the early stage of the project, from the location of the main and secondary stores, the configuration of the business type combination and the effect of the tenant management, and mainly focuses on the operation of the tenants, through the unified planning, unified investment promotion, unified publicity and unified property management of the shopping mall, To create a unified shopping environment and customer service guarantee system for the decentralized operation of many businesses; The same shopping center can include one or more department stores, supermarkets, cinemas and other major stores< The traditional department store business is mainly commodity trading, facing relatively concentrated customers with direct purchasing purpose and purchasing power, mainly dealing in the single item of commodity

2. Shopping center is a kind of property rental, which manages the business and environment, and manages all customers with potential purchase demand< 5. Different business districts

1. The business districts of traditional department stores are relatively fixed (except for some luxury goods or high-end shopping malls), and the radiation area is much smaller than that of shopping malls

2. The shopping center has a wide business circle. In addition to the passenger flow around the shopping center, it can also be tourists, from the surrounding cities, from the whole country, or even from overseas tourists

in particular, shopping centers in the first tier cities of Shenzhen and Guangzhou are more prominent and have a wider radiation, not only in Beijing, Shanghai, Shenzhen and Guangzhou< 6. The size of properties is different. 1. Traditional department stores are usually medium-sized properties, ranging from 20000 to 50000; Some super large department stores or small department stores are not included in this list

2. Shopping centers are usually several times or even more than ten times of traditional department stores, with large floor area, large building area, high floors and large parking area; Therefore, the focus of management is quite different; Shopping centers have to spend a lot of manpower and material resources on property management and safety management< 7. Different layout patterns

traditional department stores are mainly wall cabinets + Zhong, while shopping centers are mainly anchor stores (supermarkets, cinemas, children's experience halls, KTVs, playgrounds, etc.) + retail stores + restaurants + Leisure and entertainment formats + special business locations (dynamic exhibitions + static exhibitions).

1. Traditional department stores are mainly in the form of commodity Zhong, It can only share space in relatively limited shopping malls

2. Most shopping centers are multi-storey layout with several pedestrian streets or corridors, and their shared space should not only be transparent, but also be concive to the aggregation and interaction of various formats, but also be extended to the surrounding environment< Guangzhou Taikoo Hui is a typical project, which has been known as a sword in the instry for ten years. Therefore, take its pictures as an example (logo part, please ignore, thank you)

8. Different shopping environment requirements

1. Traditional department stores focus on displaying the effect of goods in limited department store space, and the aisle in public area is narrow, And there are relatively few rest facilities for customers

2

in front of restaurants, there are many more. During peak hours, customers can sit and wait. During non peak hours, if they are tired, some customers will take a rest and kill two birds with one stone; Moreover, in the peak period, it can play a queuing effect; Where there are many people, it is often the most lively; There are more attractive places in the queue outside the restaurant< 9. The proportion of catering, entertainment and leisure businesses is different

1. Traditional department stores are usually dominated by retail businesses, with only a small amount of fast food, snacks and catering. At present, e to the overall decline of the retail instry, some leading department stores have taken the lead in introcing catering and experience businesses; Jinying department store, Yintai department store and Dayang department store are all vivid examples< The proportion of Food City, theme catering, exotic cuisine and leisure catering is graally increasing, while entertainment and leisure projects form the theme characteristics and specific advantages of the shopping center

in the early days, the golden ratio of shopping, catering and entertainment was about 50:32:18, or the latter was more, and we are still exploring a new ratio. So far, there is no real shopping mall golden ratio

because different projects often have different degrees of deviation based on their urban status, population base, local people's consumption habits, project size, surrounding competitors, project positioning, etc., so in recent years, there is also a popular saying in the shopping mall instry, which is called "instry difference, instry complementarity", It is used to correct the phenomenon of "one shop for one shop" and "homogeneity of shopping center" in the past< 10. Introction of the concept of experiential consumption. 1; Indivial temporary booths, such as massage chairs, fitness equipment and other conventional sales goods are excluded

2. As a necessary combination of business forms, shopping centers are indispensable for customer experience projects, which usually include fitness, sports, beauty, leisure, culture and other theme projects< Business exhibition function (some well-known projects occasionally have stars to attend activities)

1. The space for traditional department stores to undertake group activities is limited and relatively small

2. The wide multi pattern space in the shopping center provides excellent functions of public display and business activities< 12. Sightseeing function

1; Whether it's the facade, or the decoration in the mall (except for department stores, boutiques or luxury stores)

2. Because of its unique architecture, shopping malls often become landmark buildings in cities. Because of its complete internal functions, diversity of service items and high environmental aesthetic value, shopping malls become tourist destinations, and some of them become landmark projects in the city< Customer complaints and emergencies

1. The customer complaints of traditional department stores mainly appear in the quality and service problems of retail goods

2. In addition to the quality problems and service problems of retail goods, the customer complaints of shopping centers may appear not only in catering, leisure, entertainment and other businesses, but also in parking lots and customer facilities

in addition, the scope of emergencies in traditional department stores is much smaller than that in shopping malls, such as: car collision in parking lots leads to traffic jams in shopping malls; In summer, the central air conditioning of shopping malls breaks down, and the shopping malls are temporarily cut off from power or water; And the disastrous impact of typhoon and rainstorm weather

in addition, in recent years, similar to the escalator pinching customers (children are the majority), the phenomenon of elevator closing people often occurs. It is suggested that special treatment should be carried out according to the actual situation. If necessary, the on-site management personnel can call the police according to the actual situation

in terms of escalators, it is suggested that the relevant shopping malls should make eye-catching tips, and let the on-site security guard pay more attention to the escalator area, especially the children< 14. Holiday decoration atmosphere

1. The holiday decoration atmosphere of traditional department stores is relatively simple, and mainly focuses on the promotion activities of retail brands in shopping malls

2. The holiday decoration atmosphere of shopping center will be relatively in place. The promotion activities of merchants in the shopping center may not be the main focus of the shopping center, but the unified characteristic decoration of the shopping center (such as Christmas tree, spring festival decoration, Mid Autumn Festival, etc.) will be the highlight of the shopping center. Seizing the opportunity of holidays to create characteristic decoration that attracts consumers' attention has become a highlight of the project, which can not only promote the overall consumption in the venue, drive the popularity, but also increase the reputation of the mall< The decoration requirements and effects are different

1. The decoration of brand stores in traditional department stores will be relatively simple, popular in image, similar in materials and effects, and low in investment cost e to the short contract period and the limitation of hardware (floor height, size of leased site, etc.)

2. The overall image of the brand storefront of the shopping center will be more beautiful, and the window and advertising space of the shopping center are relatively large, which is more beautiful visually< Traditional department stores rarely involve peripheral green belt, outdoor parking lot, underground garage and other property management affairs, or only involve a small part of them

2. The shopping center will be involved in the management of landscape, fountain, parking lot, advertising space and other specific cases within the red line of the mall

the management of parking lot is not limited to parking charges, parking lot maintenance, related guidance system, etc., but also involves emergency handling, security, cleaning, etc.

3.

1、 Different customer group positioning

traditional department stores have clear customer group positioning, and the positioning is mainly based on income and class. Therefore, the positioning of high-end department stores, medium and high-end department stores, and low-end department stores are basically consistent with the price positioning of commodity categories in department stores. Therefore, the customer unit price and bag carrying rate are one of the important indicators to measure the performance of department stores, However, shopping centers have different dependence on these indicators

the customer group positioning of shopping centers is measured by age, preference, consumption psychology, consumption behavior and even social development trend. It is necessary for shopping centers to focus on the unique or potential consumption psychology of a certain level of consumer groups and gather brand tenants with the same positioning and attributes, which only depends on income and a certain class, It is not enough to successfully operate a shopping center, so the primary difference between department stores and shopping centers is the positioning of customers< Second, different retail functions are the inevitable trend of the development of traditional retail instry, and different retail formats have different retail functions. Traditional department stores have always focused on high margin procts such as clothing, shoes, hats, bags, cosmetics and skin care procts, It's the traditional department store's insistence to gather the commodities of the same category for related sales. However, there are obvious differences between shopping centers and department stores in terms of tenant mix. Shopping centers operate shops and shops operate consumers. Therefore, shopping centers pay more attention to the brands of shops and the commodities of brands they operate. Shopping centers can organically combine shopping, catering, leisure and entertainment to maximize the scale efficiency. Therefore, the classification of shops in shopping centers is completely different from that of department stores

the fundamental difference is that department stores are divided according to the categories of goods provided by brands, while shopping centers are divided according to the needs of consumers. In short, department stores are divided according to the functions of suppliers, shopping centers are divided according to the functions of demanders, and the retail functions determined according to the demand market are one of the key factors for the greater development of shopping centers in China< 5. The role of channels is different.

for retail brands, whether they are international or domestic brands, the choice of channels is the primary strategic issue of brand development. Department stores and shopping malls are the main channels of offline retail. It is the only way for the development of domestic brands to deeply study the differences between the two channels. By the end of 2013, the number of shopping centers in China has reached 1729. Undoubtedly, shopping centers have become an important channel for the future choice of retail brands. In the past decade, the number of shopping centers has been increasing, and the number is one of the criteria to measure the channel. Therefore, more and more domestic retail brands begin to pay attention to the shopping center channel

department stores have always been the key channel for domestic retail brand development. The channel function of department stores is reflected in its own brand value, sales promotion in the form of promotion, anti risk of joint operation and joint expansion with chain department stores, etc. However, the channel function of shopping center is different from that of department store, which provides more customers, more brand design space, more brand like tenants' added value, better experience environment, more free operation mode, etc. the added value of these brands will get more with the more mature operation of shopping center, This is also the reason why a successful shopping center will attract more brands. In addition, with the development of the shopping center's own brand chain, brand tenants will have more opportunities to expand< br />

4. Many foreign websites support PayPal
you can't use it in China, because you can't use it in China because you have US dollars in your account, which is an international account
the most commonly used ones are those that can be used to purchase hosts abroad, such as GoDaddy

5. Take bus No.91 or the shuttle bus between the two stops at Hangzhou north station, get off at the bus stop of West bus station, walk to Hangzhou West bus station, and take the express to Jiande Xin'anjiang bus station

6. If you take a bus from Jiande, both ordinary and express passengers are in Hangzhou West bus station. When you get there, you can take route 49. It goes directly to the railway station

7. There is no direct bus to the South Station in Xin'anjiang. You can take a bus to Jiubao and transfer there (the direct bus from Jiubao to the south station costs 5 yuan). Xinanjiang to Jiubao intercity bus, 35 yuan a ticket, time about 3 hours.

8.

The one-way road from Xi'an to Hukou waterfall is more than 300 kilometers

1. the self driving route is: take Baotou Maoming Expressway from Xi'an to Fuxian Road, take national highway 309 to the west, and then walk 120km

2. bus route: take the bus from Xi'an Chengdong passenger station to Yichuan, the journey is 340 km, the ticket price is 65 yuan / person, there are not many cars, start early (there is a train around 7 o'clock), and get to Yichuan in about 5 hours. Then take a bus from Yichuan County to hukou, more than 50 kilometers, the ticket price is more than 10 yuan / person

3. Hukou doesn't take long to play, it's only about 2 hours. You can stay in Yichuan that night. There is a post hotel near the station, and you can go south to Yichuan Government Guest House. The conditions are not bad. You can take the coach back to Xi'an the next morning and get home at noon. Hukou scenic area, Yichuan County, Shaanxi Province