Shopping mall to department store

1. The shopping mall feels better and more standardized.

2. Department stores are generally charged by a teacher (there are few big brands). There are many big brands in large shopping centers, and each brand is operated independently.

3.

Now shopping centers are generally "going to department stores", which means that it is more and more difficult for department stores to operate in shopping centers. If you want to "grow against the trend", there are several suggestions:

1. use mobile application technology to achieve effective interaction with other formats in the project, do not let department stores become an isolated format in the shopping center, but actively try to integrate with the whole project Among them, business logic needs to be carefully planned, and sales promotion and settlement are the most important. Don't put the service in words, but implement it to every person and every post. Consider what value-added services can be provided for customers by every post such as cleaning, cashier, shopping guide, business management and security

2. work flow. Develop a detailed, rigorous and standardized operation process, so that every post knows how to deal with the things in front of them

3. do a good job in commodity management. No matter how the market changes, goods and services are still the essence of Commerce, and everything is based on this essence< br />

4. 1、 The composition of business types is different

the traditional department stores are mainly retail, while the multi business types of shopping centers (retail + Leisure and entertainment + catering, etc.)

1. The traditional department stores are mainly retail procts (i.e. sales services). At present, the department stores in transformation / upgrading will appropriately add some catering, leisure and other business types, In particular, chain leading department stores are more common< 2. Shopping center is a multi-functional large-scale commercial property with multiple formats and instries, which embodies "one-stop consumption". Generally, it is a group of unified planning building clusters, integrating shopping, leisure, entertainment, catering, tourism and other commercial functions; It should have convenient outdoor parking lot / underground garage, comfortable shopping environment, wide shopping channel and good moving line design, fully consider the rest area and parking facilities of visitors, and form its own attraction of gathering customers through environmental shaping, brand promotion and benign promotion. Its architectural aesthetics should be combined with commercial functions< 2. Different ways of making profits

department stores are dominated by discount points, while shopping centers are dominated by rent, discount points or both

1, Therefore, the operation department needs to confirm and review the sales performance of relevant brands on a daily basis; Especially when it comes to large-scale promotion activities (such as buy and give away, buy and rece, direct discount, etc.), the passenger flow and turnover often increase. However, based on different promotion activities in department stores, the profit margin is different, and different billing barcodes will be issued as the basis for internal review and settlement

2. Shopping centers mainly make profits by subletting properties, thus collecting rental income from merchants, and relatively less directly control the turnover of merchants (except for a few merchants involving pure commission or the higher of both)< Traditional department store operation management focuses on commodity combination and promotion, mainly on joint operation, with a small number of self operated items and auxiliary independent service items supporting. Counter sales and open sales are combined, and purchase, sales, settlement and deposit management are implemented through unified cashier; Among them, the operation Department will pay more attention to the purchase and sales of self operated goods and joint operation counter goods

2. The operation and management of the shopping center is based on the market research in the early stage of the project, from the location of the main and secondary stores, the configuration of the business type combination and the effect of the tenant management, and mainly focuses on the operation of the tenants, through the unified planning, unified investment promotion, unified publicity and unified property management of the shopping mall, To create a unified shopping environment and customer service guarantee system for the decentralized operation of many businesses; The same shopping center can include one or more department stores, supermarkets, cinemas and other major stores< The traditional department store business is mainly commodity trading, facing relatively concentrated customers with direct purchasing purpose and purchasing power, mainly dealing in the single item of commodity

2. Shopping center is a kind of property rental, which manages the business and environment, and manages all customers with potential purchase demand< 5. Different business districts

1. The business districts of traditional department stores are relatively fixed (except for some luxury goods or high-end shopping malls), and the radiation area is much smaller than that of shopping malls

2. The shopping center has a wide business circle. In addition to the passenger flow around the shopping center, it can also be tourists, from the surrounding cities, from the whole country, or even from overseas tourists

in particular, shopping centers in the first tier cities of Shenzhen and Guangzhou are more prominent and have a wider radiation, not only in Beijing, Shanghai, Shenzhen and Guangzhou< 6. The size of properties is different. 1. Traditional department stores are usually medium-sized properties, ranging from 20000 to 50000; Some super large department stores or small department stores are not included in this list

2. Shopping centers are usually several times or even more than ten times of traditional department stores, with large floor area, large building area, high floors and large parking area; Therefore, the focus of management is quite different; Shopping centers have to spend a lot of manpower and material resources on property management and safety management< 7. Different layout patterns

traditional department stores are mainly wall cabinets + Zhong, while shopping centers are mainly anchor stores (supermarkets, cinemas, children's experience halls, KTVs, playgrounds, etc.) + retail stores + restaurants + Leisure and entertainment formats + special business locations (dynamic exhibitions + static exhibitions).

1. Traditional department stores are mainly in the form of commodity Zhong, It can only share space in relatively limited shopping malls

2. Most shopping centers are multi-storey layout with several pedestrian streets or corridors, and their shared space should not only be transparent, but also be concive to the aggregation and interaction of various formats, but also be extended to the surrounding environment< Guangzhou Taikoo Hui is a typical project, which has been known as a sword in the instry for ten years. Therefore, take its pictures as an example (logo part, please ignore, thank you)

8. Different shopping environment requirements

1. Traditional department stores focus on displaying the effect of goods in limited department store space, and the aisle in public area is narrow, And there are relatively few rest facilities for customers

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in front of restaurants, there are many more. During peak hours, customers can sit and wait. During non peak hours, if they are tired, some customers will take a rest and kill two birds with one stone; Moreover, in the peak period, it can play a queuing effect; Where there are many people, it is often the most lively; There are more attractive places in the queue outside the restaurant< 9. The proportion of catering, entertainment and leisure businesses is different

1. Traditional department stores are usually dominated by retail businesses, with only a small amount of fast food, snacks and catering. At present, e to the overall decline of the retail instry, some leading department stores have taken the lead in introcing catering and experience businesses; Jinying department store, Yintai department store and Dayang department store are all vivid examples< The proportion of Food City, theme catering, exotic cuisine and leisure catering is graally increasing, while entertainment and leisure projects form the theme characteristics and specific advantages of the shopping center

in the early days, the golden ratio of shopping, catering and entertainment was about 50:32:18, or the latter was more, and we are still exploring a new ratio. So far, there is no real shopping mall golden ratio

because different projects often have different degrees of deviation based on their urban status, population base, local people's consumption habits, project size, surrounding competitors, project positioning, etc., so in recent years, there is also a popular saying in the shopping mall instry, which is called "instry difference, instry complementarity", It is used to correct the phenomenon of "one shop for one shop" and "homogeneity of shopping center" in the past< 10. Introction of the concept of experiential consumption. 1; Indivial temporary booths, such as massage chairs, fitness equipment and other conventional sales goods are excluded

2. As a necessary combination of business forms, shopping centers are indispensable for customer experience projects, which usually include fitness, sports, beauty, leisure, culture and other theme projects< Business exhibition function (some well-known projects occasionally have stars to attend activities)

1. The space for traditional department stores to undertake group activities is limited and relatively small

2. The wide multi pattern space in the shopping center provides excellent functions of public display and business activities< 12. Sightseeing function

1; Whether it's the facade, or the decoration in the mall (except for department stores, boutiques or luxury stores)

2. Because of its unique architecture, shopping malls often become landmark buildings in cities. Because of its complete internal functions, diversity of service items and high environmental aesthetic value, shopping malls become tourist destinations, and some of them become landmark projects in the city< Customer complaints and emergencies

1. The customer complaints of traditional department stores mainly appear in the quality and service problems of retail goods

2. In addition to the quality problems and service problems of retail goods, the customer complaints of shopping centers may appear not only in catering, leisure, entertainment and other businesses, but also in parking lots and customer facilities

in addition, the scope of emergencies in traditional department stores is much smaller than that in shopping malls, such as: car collision in parking lots leads to traffic jams in shopping malls; In summer, the central air conditioning of shopping malls breaks down, and the shopping malls are temporarily cut off from power or water; And the disastrous impact of typhoon and rainstorm weather

in addition, in recent years, similar to the escalator pinching customers (children are the majority), the phenomenon of elevator closing people often occurs. It is suggested that special treatment should be carried out according to the actual situation. If necessary, the on-site management personnel can call the police according to the actual situation

in terms of escalators, it is suggested that the relevant shopping malls should make eye-catching tips, and let the on-site security guard pay more attention to the escalator area, especially the children< 14. Holiday decoration atmosphere

1. The holiday decoration atmosphere of traditional department stores is relatively simple, and mainly focuses on the promotion activities of retail brands in shopping malls

2. The holiday decoration atmosphere of shopping center will be relatively in place. The promotion activities of merchants in the shopping center may not be the main focus of the shopping center, but the unified characteristic decoration of the shopping center (such as Christmas tree, spring festival decoration, Mid Autumn Festival, etc.) will be the highlight of the shopping center. Seizing the opportunity of holidays to create characteristic decoration that attracts consumers' attention has become a highlight of the project, which can not only promote the overall consumption in the venue, drive the popularity, but also increase the reputation of the mall< The decoration requirements and effects are different

1. The decoration of brand stores in traditional department stores will be relatively simple, popular in image, similar in materials and effects, and low in investment cost e to the short contract period and the limitation of hardware (floor height, size of leased site, etc.)

2. The overall image of the brand storefront of the shopping center will be more beautiful, and the window and advertising space of the shopping center are relatively large, which is more beautiful visually< Traditional department stores rarely involve peripheral green belt, outdoor parking lot, underground garage and other property management affairs, or only involve a small part of them

2. The shopping center will be involved in the management of landscape, fountain, parking lot, advertising space and other specific cases within the red line of the mall

the management of parking lot is not limited to parking charges, parking lot maintenance, related guidance system, etc., but also involves emergency handling, security, cleaning, etc.

5. Take subway line 10 from the east gate of the temple of heaven to Huangzhuang north, Haidian, and take bus 332 to the summer palace and Yuanmingyuan to the Olympic Center. Also, take subway line 8 to the bird's nest and the water cube Badaling mausoleum. I suggest you take a one-day tour. Don't worry, you can take the Beijing tourism distribution center in Qianmen.

6.

I will tell myself not to speculate in stocks

in 2014, I first came into contact with stocks. At the beginning, I lost and won. Although I don't earn much, the stock brings me better income than Taobao

in 2015, the stock market went crazy, and so did I. I used all my savings, together with the payment for goods from Taobao, to speculate in stocks. Originally, I wanted to take it when it was good, but I didn't expect that I became more and more greedy and wanted to earn more

at 5178, I was still thinking about how to get more money into the stock market. As a result, the 1000 share limit has eaten up all the profits I have worked hard for more than half a year

I don't know how I came over that year. Anyway, at the end of the year, I only know that I lost a lot of money

in that year, before the Chinese new year, I was still borrowing money everywhere, hoping that my family would have a better life. As the head of the family, I can't let my family accompany me to bear hardships, although I know I'm tired and regretful

I can only shed tears secretly and complain that I am too greedy. But life still needs to pass. After wiping away tears, continue to work and make money

If I can talk to myself five years ago, I will advise myself not to speculate in stocks. Although I may earn a little money, as soon as I encounter stocks, I will have a gambler's psychology

seeing that the stock has gone up, I wonder if it will go up even higher

when you see that the stock has fallen, you will be particularly hesitant, afraid that after you sell it, it will rise

As a result, in the days of waiting, I only saw disappointment

if everything can be done over again, I will choose to give up the temptation of high profit

because the friends who used to speculate in stocks lost a lot after the stock market disaster. Some people have lost the money they earn from the stock market, some have lost the principal, and some have not yet recovered from leverage

Maybe you can make a little money by speculating in stocks, but I think it's best not to speculate in stocks

now the stock market seems to be warming up again. However, for me, it is not a sea of stocks at all, but an abyss full of crisis

7. In the name of loans and the fact of fraud charges, network loan cases have become the most deceptive category in the current telecom network fraud. In this kind of fraud, the other party will always use all kinds of low interest, simple and quick to deceive the victims. After the victim contacts with him, he falsely claims that he can get the loan without mortgage and guarantee, and obtains the victim's trust on the ground that he can apply for the loan at a lower interest rate, and then inces the victim to prepay the interest, deposit, insurance premium and other expenses in various ways, so as to achieve the purpose of fraud
the criminals have no direct contact with the victims in the whole process of committing the crime. The means of committing the crime are hidden and not subject to geographical restrictions, so it is difficult to detect

police tips

1. There is no shortcut to loan. You should choose the national formal financial institutions to handle the loan. Don't take chances

2. Don't trust telephone and Internet loan information, don't trust interest free and low interest loans, and don't leave personal contact information on the Internet at will, so as to avoid being "targeted" by criminals

3. All regular units will not charge any fees in advance before lending. With this in mind, we can avoid 99% of the fraud, and we can not easily transfer money to the other party to prevent being cheated

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5. Don't click the unknown link in the SMS

6. The phone calls pretending to be police officers saying that you have passport problems, and those suspected of crimes and checking your funds are fraud calls-- Anti telecom network fraud center

don't think about borrowing money to live, it's not a way of life. You don't think about what you use in the back. Now you don't even have any money to spend. What you use in the back, you don't spend money in the back? There's also interest. The more you borrow, the more you get! Don't even think about borrowing something else to repay this. It won't work! It's not like that behind MLM
in the reply, all kinds of things that help you recover are frauds. I don't think that if money goes into the pockets of the swindler, he can get it out. Do you think the swindler is as retarded as you!!!

8. At present, there are 12 domestic banks supported by PayPal cash withdrawal:
Instrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China, Bank of China, China Merchants Bank, Bank of communications, China CITIC Bank, China Minsheng Bank
Instrial Bank, China Everbright Bank, Huaxia Bank, Shanghai Pudong Development Bank
there should be more in the future, and PayPal's development in China will be more and more perfect.

9. Many foreign websites support PayPal
you can't use it in China, because you can't use it in China because you have US dollars in your account, which is an international account
the most commonly used ones are those that can be used to purchase hosts abroad, such as GoDaddy