Decentralized communication pattern
what is the biggest change in marketing caused by the Internet
the biggest change of Internet to marketing is communication and channel. Internet tool theory mainly refers to the tool of communication. The Internet channel theory mainly refers to the sales channel
the biggest obstacle Internet brings to marketing is communication. Because the traditional media is controllable, but the communication in the Internet age is basically uncontrollable so far. Even those Internet Celebrities in the Internet age have not found the rule of becoming Internet Celebrities. Netizens haven't had time to sum up the law of netizens, they are quickly iterated by new netizens. No wonder Luo Zhenyu said that net red "Papi sauce" should be realized quickly
Lei Jun is an example. Inadvertently, Lei Jun became a net red, boosting millet. When Lei Jun found the law of Xiaomi's success and summed up a series of laws such as "seven word formula", Lei Jun was quickly marginalized by the Internet. Perhaps from becoming a net red to being marginalized, Lei Jun is at a loss< First, the Internet has not changed the 4P architecture
no matter the internet tool theory, channel theory or essence theory, it will not change the basic elements of marketing. There are more than 20 elements (marketing variables) of marketing, and the best integrated architecture is 4P. Not long ago, I wrote that "4P is a universal architecture", which means that 4P is an analytical framework, and the analytical framework will not change because of the Internet. Today, our analysis still follows this framework
2. Has the Internet changed the form of demand and procts< The Internet has changed consumer demand and proct form in four aspects:
1. Cross border integration can change almost all instries and proct forms. The supporting technology of Internet is microelectronic technology (IT technology). Microelectronic technology is cross-border, which can change almost all instries and create unprecedented procts. Now Internet companies can easily enter a traditional instry, such as Tesla, Google into the automotive instry
2. The Internet has changed the way of life. The change of lifestyle can generate new demand and proct form. This, together with machines and electricity, gave birth to instrial civilization. As a form of life, instrial civilization has derived many demand and proct forms different from agricultural civilization
3. As an information tool, the Internet is a tool for understanding and insight into the needs of consumers. For example, in the past, no matter how much emphasis was put on marketing to discover the needs of consumers, it was difficult to really achieve it, whether it was consumer research or consumer insight. The current demand chain logic can enable social geeks to take the Internet as a link and deeply participate in the research and development stage, so as to truly achieve consumer orientation
4. As a marketing communication tool, the Internet requires the self communication attribute of the proct itself. Internet communication, commodity itself is the source of communication, at this time, the demand for procts is naturally higher. Those procts that spread rapidly on the Internet must have their own characteristics. If there are no characteristics, even if there are big name communication and investment in heavy capital communication, it may not be effective
as for the boasting "ultimate proct", Internet thinking is just a business language. Businesses can say that readers should not take it seriously
of course, under specific circumstances, the Internet is still changing the proct system of manufacturers. In the past, e to the different pricing systems of Ka and channel, manufacturers often had two sets of proct systems. Now with e-commerce, there may be a third proct system< Third, has the Internet changed the price system
my answer is "definitely changed", and a new cost balance has been formed
as long as the Internet can change the cost system, it can change the price system. As for the changes in the price system brought about by the adjustment of the proct structure, it has little to do with the Internet itself. It's just that the era of e-commerce and the "mainstream shift" occasionally collide
according to the "retail business rotation hypothesis", the rise of any large emerging business starts from the "three low" (low status, low gross profit and low price), which has cost advantage. For example, Wal Mart will bring about the cost rebalancing of business
e-commerce in China starts from low price and attracts "loser" consumers. However, e-commerce has now become the "three highs" (high position, high gross profit and high price), and it has become the norm that the price of e-commerce is higher than offline. E-commerce has completed the process of cost rebalancing, the offline cost has decreased, and the e-commerce cost has increased, which is close to equilibrium
however, the cost balancing process of e-commerce is not over. The popularity of C-end e-commerce has formed a round of cost balancing process, while b-end e-commerce has just begun. The biggest feature of b-end is that the operating cost will fall, and cost balancing will be formed again< Does the Internet change the channel system
there is no doubt that the Internet has diversified the channel system. E-commerce is a channel, which is right to some extent
the e-commerce channel theory used to be very marketable and persuasive. After the success of Xiaomi, some people once said that there was no need for traditional channels. Since 2016, Xiaomi fell out of the top five in the instry, and now they are rethinking the limitations of online channels
the Internet has certainly changed the channel system, and the future channel system must be online and offline symbiosis. At a certain stage, it may stand out on the line, but a single channel system is lame
in the past, traditional enterprises generally had two channels: one was channel; the other was channel; The second is Ka. The Internet has changed the channel system
a channel system has four participants: Manufacturer (f), distributor (b), retail store (R) and consumer (c). These four participants were originally vertically linked. Although there are also cross links, such as direct sales, they only account for a very small share
C terminal business, all links can be linked to C, so F2C and B2C appear, such as Jingdong, Tmall, Baijiu network of liquor instry, etc. There are also r2c, such as community e-commerce; There is also C2C. F2C, B2C, r2c, C2C, channel links are definitely increased
b-end e-commerce appeared, with f2b, such as China Merchants; There are also f2r, such as Jingdong new channel and Ali 1688; There are also b2rs, such as Yantai wanshanggou, yijigou, yijiupi, and paioo, which are available in almost every instry
to sum up, manufacturers have added three e-commerce channels (f2b, f2r, F2C) and one micro commerce channel from the original two channels (channel and KA). The dealers have added two e-commerce channels (B2C, B2R) and one micro business channel from the original two channels (direct supply terminal and direct supply second batch)
the number of links of manufacturers has increased from two to six. With the increase of channels, the total sales volume does not necessarily increase, and the sales volume of each channel will be diluted. Dealers have added five channels from the original two channels, and can operate across regions with the help of e-commerce, so the total sales volume is likely to increase< The biggest challenge of Internet to marketing is communication.
the Internet is first a communication tool, then a commercial tool, and business comes from information asymmetry. However, it seems that many enterprises will not do communication in the Internet era
communication brings transaction flow. It's hard for e-commerce to make money if they only buy traffic, so they should learn to bring their own traffic
Where does the traffic come from? New traffic comes from propagation
in the past, communication was controllable, because the media was controllable, and spending money could basically solve the problem. Now, the Internet itself is hard to control, and money can't be controlled
whether it is manufacturing or business, the basic pattern is determined by the communication pattern. Business originates from information asymmetry, and communication pattern determines business pattern
the traditional media (except the mouthpiece) is basically oligopoly, which determines that the communication threshold is very high and the capital investment is very large, such as CCTV. Once the instrial structure is formed, it is difficult to subvert. Therefore, most instries are oligopoly. The big is Evergrande, unless the instry leader makes mistakes
after the emergence of the Internet, the so-called decentralized phenomenon has emerged. Loser's counter attack is because after decentralization, the counter attack threshold has been lowered. But the Internet has also become more centralized. Bat is a super center, or Internet platform< To sum up, there are three changes of Internet to communication:
first, "hard wide" has basically disappeared. The monopoly of traditional media determines that even hard media is effective, so the advertising phenomenon that "the worst creativity has the best effect" appears. Traditional communication can form influence by continuous communication and strong investment, which is difficult to reproce on the Internet
Second, Internet traffic is more centralized and more dispersed. As a whole, the traffic is concentrated to bat, forming a larger Internet business platform. No matter how large the scale of enterprises is, they are also very small in front of the platform
the decentralization of the Internet and the fragmentation of traffic have created obstacles to marketing communication. The spread of fragmentation to "detonate", become a network red, detonate popular, it is difficult to find the law at present< Third, Internet data provides convenience for targeted marketing. Although the Internet provides convenience for communication, marketing communication can not be targeted. Internet links, transactions, the final precipitation is the data, data provides a basis for marketing oriented communication. Therefore, it is popular for Internet companies to say that they are data companies, while others say that they have entered the DT era.
(1) Decentralization of power: with the development of Internet technology, the digital world graally gets rid of the traditional centralized concept of life, realizes decentralization and achieves decentralization of power
(2) globalization: when the economy is more and more globalized and the Internet is growing, the digital office will transcend national boundaries and will not be limited by region, time and space
(3) the pursuit of Harmony: an unprecedented common language was born, so people cross national boundaries and understand each other. Everyone has the opportunity to analyze the same problem from many different angles
(4) empowerment: the main body of the digital world is young citizens. In the digital and network era, citizens will be given more rights. Digital survival is a new way of survival based on information technology in modern society. In the digital living environment, people's mode of proction, way of life, way of communication, way of thinking and way of behavior present a new look. For example, the digital penetration of proctive factors, the digital reconstruction of proction relations, and the overall digitization of economic activities have marked the material proction mode of society with a strong digital brand; Through online learning, online chatting, online games, online shopping and online medical treatment, we can depict different learning, communication and lifestyle. This way is not only the simulation of real existence, but also the extension and Transcendence of real existence
Digital Living reflects a new social living state. Today's Internet culture, which is forming, is a kind of cultural form penetrating into all aspects of the global civilian survival field, and it will bring people a different kind of survival experience. In the Internet alternative living space, people can find and experience all kinds of living states beyond the constraints of real space:
(1) experience virtual living state: beyond reality, realize self
(2) feel the charm of network interpersonal communication: tell the truth, focus on the process
(3) experience the reality of virtual community: alternative self, real presentation
(4) try a new type of emotional communication and experience: abandon material properties and learn to love again
(5) appreciate the variety of network language: alternative language expression, alternative existence experience. 1. Provide more time for freedom and development. As an advanced proctive force, digital and network technology is widely used to improve the social proction efficiency. The improvement of proction efficiency shortens the social necessary labor time, which means that people will get more free time. In recent years, with the decrease of Engel's coefficient and the rapid development of ecation and cultural instry, we can see that people are using more money and energy to develop their time resources and develop themselves in many ways
2. Meet the needs of material and spiritual resources for self-development. With the rapid development and wide application of digital and network technology, people can more easily establish a new social cyberspace relationship across regions, cultures and social systems. People and nature, people and society, people and people will be connected in a faster and more common way, and all kinds of resources will be reallocated in a more efficient form, People will obtain material and spiritual resources for their all-round development in cyberspace at a lower cost. Digitalization and networking can not only meet people's basic needs more quickly, but also enrich people's needs and make people have new needs
3. Cultivate people's personality and innovation ability, and update ideas. Digitalization creates a virtual space, which transforms time into the space of human development and forms a creative space-time structure. In virtual time and space, human development is based on the existing conditions and digital platform of the subject itself, and on the depth and breadth of the global understanding of the interaction between reality and virtuality. On the one hand, it depends on the real world on the premise and basis of real practice, on the other hand, it makes virtual practice and real practice develop interactively, It makes human practical activities continuously develop beyond the real social space to the virtual space, which provides people with a space for self shaping and diversified development. At the same time, the personality and subjectivity of people in virtual space are publicized, the status of ordinary people is promoted, and the expression of their self-consciousness and free will is improved. The characteristics of rapid development, short renewal cycle and high degree of openness of digitalization will promote people to form new ideas and new concepts, and ideological emancipation and concept renewal will help to cultivate people's modern consciousness such as efficiency consciousness, equal rights consciousness and global consciousness. The multiple knowledge functions of digitalization and networking are concive to the cultivation of sound personality and independent spirit of social subjects, the formation of new ethical spirit and moral concepts, and the cultivation of new consciousness and concepts of openness, innovation, dedication and sharing needed by contemporary society. 1. The challenge of network culture to human development. First of all, because the network culture takes place in an unprecedented network time and space, and appears in front of people with a new interface, it inevitably has a severe impact on the traditional cultural paradigm. Secondly, network culture is changing the cultural identity and traditional ethics of human beings. For example, there are many different or even opposite views on the phenomenon of online love and online marriage, which is widely discussed nowadays. Some people have "opposed" from the beginning to "understand" and "approve" later. It seems that there are sufficient reasons for those who approve, oppose or "change their attitude". In any case, what it reflects is the impact and influence of network culture on human traditional culture and ethics, and its influence on human all-round development will be extensive and profound. What is more noteworthy is the influence and challenge of network culture on national culture and healthy personality. On the one hand, people live in the real experience world of their own country, adhering to the traditional culture of their own people, and the deepest part of their personality condenses and reveals their national characteristics, On the other hand, it is deeply impacted and influenced by foreign cultures and values in the network. The non-linear all-round contact and collision of different cultures may adversely affect the security of the nation-state, and may also distort the indivial's spiritual world and value pursuit
2. Digital dependence and Internet addiction restrict people's development. With the increase of the benefits and pleasure people get from using digital and network technology, some people graally form digital dependence and Internet addiction, so that in real life, many people can't work and study without digital learning machine, electronic dictionary, computer and so on, and feel that life is ll. In particular, the strong dependence and addiction of "Internet addicts" on the Internet and a series of consequences have become a social problem, and seriously affect and restrict people's health and all-round development“ Internet addicts' strong attachment to the Internet leads to their single attention and interest, and their enthusiasm and motivation for work and study are weakened, which leads to the decline of their quality of life. At the same time, "Internet addicts" have a close relationship with netizens, but they are indifferent to the people around them, even their relatives. They are confused and don't show their confusion to their family and friends, but pour out their confusion on the Internet, which narrows the scope of interpersonal communication. They hope to get higher social approval, but they encounter difficulties in social interaction in real life, resulting in social anxiety. These consequences will restrict people's health and all-round development. The impact of the Internet on the printing media
the emergence of a new media will inevitably lead to the re division of the audience's information receiving channels and disposable time, and also lead to the re division of the media market. Due to the advantages of network media, the traditional printing media is inevitably affected. Some newspapers and periodicals have stopped printing under the trend of network. The strong impact of Internet on traditional printing media is mainly reflected in the following aspects: (1) reader diversion. For many people, online reading is totally different from newspaper reading in the past, which can bring a new feeling. You just need to type the key words, and then click the mouse, the event you are interested in will immediately appear in front of you, saving a lot of time and energy, convenient and fast, to adapt to the modern society people's demand for information 2) Circulation declined. The size of newspaper circulation is one of the criteria to measure its strength. The popularization of computer and the rection of communication cost make the cost of network media lower and lower. In the United States, you can access the Internet without restriction by only paying us $19 per month. In China, the continuous rection of telecommunication charges is also graally recing the cost of access to the Internet. For newspapers, e to more printing and distribution channels, the cost is obviously higher than the network media 3) The share of advertising decreased. Due to the rapid development of the Internet, colorful multi-dimensional three-dimensional advertising swarms to all corners of the world. Different from traditional media, online advertising gives people a refreshing feeling in planning and design. Because of its attractive position (generally at the top of the page), online interactive advertising is generally valued by businesses. If it is made into animation, the interest and persuasion of advertising will be significantly enhanced. On the Internet, you can try to experience the performance of the proct. If you want to buy, you can take action immediately through the Internet 4) The authority of the newspaper is affected. If people want to express their opinions in newspapers, they have to write letters from readers or call the editorial department, which is time-consuming, laborious and not necessarily fruitful. The emergence of Internet media has greatly changed this situation. As a matter of fact, everyone has the right to comment or put forward opinions on a certain event. People can freely exercise their right to speak in the network media. The authority of newspapers is challenged and the influence of gatekeepers is reced
How can newspapers survive digitalization?
in the face of the strong impact of Internet media, people can't help asking: will the traditional printed newspapers really become the victims of the Internet Age -- the dinosaurs on the information superhighway? The answer is No. At least in the last two or three decades, printed newspapers will still exist more or less in their current form. This is mainly because: first, newspapers are small in size, light in weight, easy to carry, read, consult, and easy to keep. People can buy them at street newsstands and read them at any time. Such convenience and randomness are not available in the current network media. Second, restricted by the level of economic development and geographical restrictions, there are still a considerable number of areas and families in China that do not have the conditions to access the Internet. Traditional newspapers are still the main channel for them to receive information. Third, e to the influence of reading habits and people's attachment to fine layout, newspapers can not die out in a short time
since newspapers still have reasons to survive, how can they find a new way to develop the newspaper instry
(1) change the concept of employees. The so-called media refers to the institutions where professionals are engaged in the collection, collation and processing of news and information, and spread (sell) content procts through a certain communication form or platform, so as to proce social and economic benefits. After all, the main role of newspaper is content procer and content provider. Editing business is the core competitiveness of newspaper instry.
when you come out of Jinjiang Airport, go on the left side of the road and turn right at the traffic light for 100 meters, which is Heping Road. Find the bus stop to do 801. Or do
Jinjing to Quanzhou, Shenhu to Quanzhou, Shishi to Quanzhou, Anhai to Quanzhou CMB (remember to ask clearly or write the sign of the central station, or some buses go to the new station, the price is 5 yuan)
Services create value
Anxin securities sells stocks, funds, bonds, warrants, collective financing and other basic and derivative financial procts on a commission basis, and provides a series of services such as trading channels, business processing, investment consulting, financial planning, etc., effectively meeting your different needs
the platform is safe and fast
Anxin securities strives to build the company's website, online trading system, customer service center, Mobile Securities and other professional service platforms, so that you can enjoy the market, trading, information and other safe and convenient services
efficient and professional channels
Anson securities has 122 business outlets nationwide, and has opened third-party deposit business with a number of commercial banks, forming a service network covering major regions of the country. The professional team composed of marketing personnel and consulting analysts all over the business outlets has provided efficient and fast professional services for more than 2 million investors
management leads the way
the management team of brokerage business are managers and practitioners with rich instry experience. Facing the surging capital market, they can effectively grasp the key links such as steady development and innovation, and lead the business forward. With the development of the capital market, we are concerned that you may no longer satisfy the simple or single investment channel. Therefore, we have put forward more professional service requirements for ourselves. Our marketing service team will deliver the company's updated and more suitable service procts in time. We are willing to accompany you all the time on your road to achieve your ambition and dream. Comprehensive and diversified service content
provide recommendation and underwriting services for IPO of main board and small and medium board, refinancing of listed companies of main board and small and medium board (including public issuance, rights issue, non-public issuance of stocks, convertible bonds, separated transaction convertible bonds, etc.)
provide recommendation and underwriting services for IPO and refinancing of listed companies on GEM; Provide recommendation and underwriting services for corporate bonds, corporate bonds and exchangeable bonds of shareholders of listed companies
provide financial advisory services for M & A and major asset restructuring of listed companies; To provide government oriented financial advisory services, as well as enterprise oriented restructuring guidance and management consulting, strategic planning and other comprehensive in-depth services
high quality professional team
as of the end of 2012, the investment banking business has more than 290 professionals, including 62 sponsor representatives, and the team size ranks in the forefront of domestic investment banks
fast and convenient business contact channels
investment banking departments are set up in Beijing, Shanghai, Shenzhen, Hong Kong and other places, professional service teams are set up for finance, non-ferrous metals, retail chain and other instries, and business liaison offices are set up in more than 20 provinces and cities across the country to respond to customers' needs at any time
rich high-quality customer resources
since its establishment, the company has provided capital services for high-quality customers in many instries, such as non-ferrous metals, retail trade, port transportation, machinery manufacturing, real estate, financial services and information technology. The sales and trading department adheres to the customer-centered and market-oriented service concept, and provides research consulting, investment consulting and trading agency services for core customers through stock sales, Research Report recommendation and fund sales; Integrate internal and external business resources of the company to serve high-end institutional and indivial customers, establish, maintain, develop and operate core customer network, and provide professional and efficient "one-stop" investment and financing services for core customers
public fund sales business
mainly relying on the company's research center, investment banking, asset management, fixed income and other professional resources, to provide high-end customers with "professional, personalized, quality" comprehensive services, and strive to build a first-class fund sales service organization in the instry< In 2008, Anxin securities established three flagship business departments in Beijing, Shanghai and Shenzhen. Through the personalized service of exclusive sales manager, enjoy core research information and professional transaction support, tailor investment and financial management solutions for core customers, and strive to become the best partner of China's private equity institutions< br />QFII& Transaction business
QFII business focuses on providing high-quality research and sales transaction services for overseas institutional customers to meet various customized demands of international customers for transaction and clearing; Trading business provides accurate trading agency services for core customers through professional trading system to match block transactions
strategic business
with the development and change of market situation, the Department established a strategic business group in June 2012, which is mainly responsible for the characteristic services of major customers such as social security and insurance, as well as the business development and service of private placement customers, maintaining major customers and non trading customers, and cultivating new businesses; In addition, the resources of the flagship business departments of the three regions are fully integrated and shared to promote proct innovation and sales and improve the cooperative combat capability of the business groups. In September 2008, with the approval of China Securities Regulatory Commission, Anxin securities obtained the qualification of collective asset management business and directional asset management business. By the end of 2011, the market value of the company's assets under entrusted management had reached 6 billion yuan. Anxin securities has won the recognition of the market and customers with its steady investment style, high-level investment and research ability, good investment performance and professional services. The asset management team is committed to providing customers with comprehensive asset management services. The proct line has covered bonds, stocks and other securities. The proct has rich and diverse investment styles and risk return characteristics, which can meet customers' multi-level investment management needs, and provide "tailor-made" personalized investment management services for high net worth customers. In accordance with relevant laws and regulations, Andersen securities has established a strict internal control system and operation process, formed a comprehensive risk management capability in advance, in process and after the event, and strive to achieve stable and sustainable absolute return for customers within the range of acceptable risks
investment philosophy
to create absolute return as the goal, with in-depth macro research as the support, with strict risk budget and strict investment process management as the guarantee, under the premise of bearing limited risks, to create stable investment returns for investors
the unique advantages of Anson securities
the research on macro-economy and market strategy is in a leading position in the instry; It has rich business resources and is qualified to underwrite stocks, bonds and other securities; Comprehensive service mode, to provide customers with investment banking, trading, asset management, investment consulting and other services. Business scope
commitment and distribution of fixed income securities such as treasury bonds, policy bank bonds and credit bonds; Sales and trading of fixed income securities and related procts, proct R & D and investment consulting
business philosophy
adhering to the concept of "creating value and pursuing win-win", pursuing the culture of "research leading and team cooperation", we continue to provide high-quality and efficient services for customers, and establish the instry image of "affinity, trust, professional and rapid"
the business team is composed of senior professionals, researchers and risk management professionals with excellent performance and rich experience in bond business
business advantages
it has a first-class bond sales and trading team. At present, it is a member of the underwriting group of national debt, national development bond, agricultural development bond and import and export bond, and has repeatedly achieved good results in the top ranking of single issue bond underwriting volume. It has a high-quality research team, based on a global perspective, to conct in-depth analysis of domestic and foreign macroeconomic trends, monetary policy, interest rates, exchange rates, bond markets and other fields, and adhere to the "quantitative and refined" research style, emphasizing the use of quantitative models to provide professional support and decision-making basis for various businesses. It has a wide customer network, and has established long-term and good business cooperation with major domestic policy banks, state-owned commercial banks, insurance companies and other large financial institutions and large enterprises
innovative business
take the development of new bonds such as high-yield bonds as the breakthrough point, integrate underwriting, investment, sales and trading, investment consulting and other business lines around new bond varieties, vigorously develop fixed income capital intermediary business, and form a multi variety and multi strategy business model through innovative development. With the key investment of Anxin securities company, the research center of Anxin securities gathers talents, and currently has more than 70 analysts, among which the chief and senior analysts have considerable market influence in the instry. The research center is equipped with research forces in Shenzhen, Shanghai and Beijing to gather research elites. The research team has the characteristics of large-scale, professional, highly ecated, rich practical experience, etc., and concts all-round tracking and Research on various fields of the capital market. At present, the scope of research covers macroeconomic, investment strategy, fixed income, financial engineering, instry companies and other topics
Anxin research is market-oriented, customer-centered, and pursues to provide customers with professional and in-depth research procts. The goal of Anxin research is to become the first-class seller's research institution in China. With an objective, independent, insightful, clear logical framework, full and accurate data argumentation, clear-cut views, forward-looking and original research style, Anxin research will maintain differentiation in the competition and provide first-class research procts and services for major institutional investors in China
Anxin research has formed a standardized research management process and strict compliance control system, in order to maximize the protection of our customers' interests from the threat and damage of potential conflicts of interest. We always regard customers' trust as our most valuable wealth
research philosophy
with asset revaluation theory as the longitude, economic fluctuation theory as the latitude, top-down strategy research as the outline, bottom-up instry and company research as the goal, and macro, strategic and cyclical instry research as the basis, it has been continuously extended to the steady growth instry and derivatives field, and its market influence has been increasing
research team
set up research institutions in Shenzhen, Shanghai and Beijing to gather research elites; The research team has the characteristics of large-scale, professional, highly ecated, rich practical experience, etc., and concts all-round tracking and Research on various fields of the capital market
research features
it emphasizes the research style of objective independence, keen insight, clear logic, full and accurate argumentation, bright point of view, forward-looking and original, so as to keep differentiation in the competition. It emphasizes the mutual confirmation and complementarity among macro, strategic and key instry research. On the basis of complete research coverage, inheriting the advantages of macro and strategic research, focusing on the research of electrical equipment, non-ferrous metals, medicine, chemical instry, machinery, non bank finance, public utilities, communication, computer, transportation and other key instries. It emphasizes the difference and practicability of financial engineering research, especially in quantitative investment and derivatives research
research procts
include macroeconomic research report, investment strategy report, instry research report, company research report, bond research report, fund research report, Securities Market Research Report, key subject research report, financial consultant report, etc., and carry out research proct promotion and research services. Investment objective
on the basis of strictly controlling risks, fully balance and match the relationship between risks and returns, so as to ensure that the company's capital can obtain sustained and stable returns
investment philosophy
adhere to value investment, excavate the intrinsic value of enterprises through in-depth research, find stocks with high margin of safety, and hold and fully share in the medium and long term