The age of decentralized social media

The core and essence of decentralization is actually the way of information dissemination and acquisition. Information (here refers to information in a broad sense, including all kinds of content that users can see, including news, goods, notices, announcements, etc.) is spread in two ways: centralization and socialization. The "decentralization" of wechat expected by Zhang Xiaolong is to spread (obtain) information through more social ways, spread through user relations in social networks, and allow users to spread or obtain information without centralized traffic entrance

in a word, decentralization is not separated from the platform, it does not rely on the platform diversion, it is only the acquaintance around you, it is called decentralization, the real decentralization is to rely on the social network, so that the information of businesses and commodities can be spread more widely, and more traffic sources can be obtained, not just the centralized platform diversion < br />

Social Internet life has grown up in a small number of Internet geeks, especially the "tweeters" who soak in Twitter every day. Every day, they diligently push all kinds of new and interesting ideas, websites, news, music, video links. These "tweet" messages are filtered and forwarded (RT, retweet) level by level, and quickly spread all over the world. One of the best cases is the stranger chat website launched on March 25, 2009. Under the tweet of Veronica, a veteran twitter user, if you sit on the rocket, you can access 150000 IP addresses per day in 20 days
many people may not understand the reason why twitter exists, let alone why Google and Facebook want to buy twitter. The most incomprehensible thing is that Twitter founders Evan Williams and biz stone rejected the offer of Google and Facebook (Facebook offered us $500 million) Note: the two founders of twitter once sold their bloggers to Google)
only the heavy users on twitter can really understand the impact of twitter on their lives and work. These people are the earliest and most experienced practitioners of social media. Basically, the "tweeters" with more than 1000 followers have their own blogs, There are many of them. Twitter users (not test players) know that the news spread on Twitter is mainly the novelty they see on the Internet or the title and link of their own blog. Of course, it also includes a small number of personal fantasy phrases. But careful users will find that more than 1000 followers must have "material". If a person just keeps complaining on twitter, scolding neighbors, or keeping a running account, then no one is willing to follow him / her
many of Twitter's heavy users also follow many other tweeters, ranging from hundreds to thousands. Take me as an example. I started to be active on twitter relatively late, about April 15, 2009. It's not as good as the blog I wrote for four years, which has more than 1000 subscribers. But in this short week, I quickly accumulated more than 250 followers through active tweets, some interesting and valuable information, as well as my blog content and thinking. At the same time, I also followed nearly 400 tweeters. What these people brought me was an average of one tweet per second. Theoretically, I can't read all of them, You can only scan some keywords in your spare time, and click tiny URL in the information to read for yourself; It may also directly RT some interesting information; The other thing is to focus on the message @ betashow that you reply to me. If you miss most of the information, you will miss it. However, the really valuable or fun information will be repeated by other friends until I see it, so it doesn't matter what you miss
tweeters can always see a lot of the latest reports at the first time, from the launch of Internet novelty websites to susuan Boyle's fame, and then to the city government's fire... But the price is also very high, because twitter addicts need to invest a lot of time in "operation", and many tweeters can't help complaining that "Twitter takes up too much of our time", and then what, Continue to tweet... We love and hate twitter...
people like us who live in social media, in addition to twitter, generally use Facebook, LinkedIn, Wealink, blog, Flickr and iPai. They are deeply influenced by social websites and media and have personal experience of them
these services I mentioned can be generally classified as "social networks (SNS)". For indivials, social network is a "service", a kind of network service to communicate with old friends, keep in touch and get closer; A "service" to expand the network and make like-minded friends, these services lead us into the digital "Pan social era"
from another point of view, "social network (SNS)" can also be a kind of media, because on this network platform, countless information is filtered and spread by nodes (people) in the network, valuable information will be quickly spread all over the world, and worthless information will be forgotten or only spread in a small range. This is the new term we just heard in recent years: "social media". Let's take a look at the standard explanation of social media on Wikipedia:
social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It' s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, Transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business, Social media is a broader concept, and social media is based on SNS, blog, mini blog, BBS, Im, email and a series of Internet-based information dissemination tools (technologies), and spread by countless nodes (people) according to their professional, preferences, values and other filtering processing. So SNS is a relatively narrow sense, just a rising communication platform in social media (technology? Tools? Means?). Therefore, as a SNS practitioner, I can only talk about social media. More in-depth discussion requires experts and comprehensive talents from traditional media, blog service providers, email service providers, IM service providers, mini blog service providers and social networks. More importantly, I need to have rich experience in social communication, For example, there are tens of thousands of followers on twitter, In this regard, I highly recommend a tweeter, @ Mashable, who has 479241 followers on twitter. This tweeter is already a social media guide. In addition to doing some research on social media, it is also an attempt to help some giants do social media marketing. It should be regarded as a professional social media consultant. Through their published articles, I learned a lot, so I also recommend interested friends for reference
it can be assumed that if Mashable CEO Pete Cashmore (the actual manager of @ Mashable's Twitter account) accidentally discovers your proct, has tried it, feels good and thinks it's worth tweeting, in theory, 470000 geeks of social media will see it, and some of them will participate in the experience and retweet, There are also many people who will write a frequent article and publish it on their blog, others will see it and push it on twitter, share it on Facebook, or write a blog article when they run out of it... If a proct is designed to be attractive enough, it will be popular from now on! If the design of this proct is unsatisfactory, theoretically, people like Pete Cashmore won't "push" it for you
of course, there are a lot of super opinion leaders like Pete on twitter. If a valuable message can reach such a tweeter, it's waiting to explode. But the key point is that I once asked: "who told Veronica omegle?"
this is the core problem, because in theory, as long as we can get there, we will be able to detonate
how to get there? In the last article, I introced a proct such as traffic exchange. This is only an example of omegle case, and it has a bit of luck, so it can't be used to design your company's procts and social communication strategies
for a proct that is attractive enough (or a marketing promotion plan), there must be something special. A person like Veronica can only push one kind of information, that is, information that he / she thinks is "valuable to his / her followers". Therefore, for a proct or a plan, the initiator who can reach these hypotheses should be willing to help you push it, so that they can get through this, The back door is easier. Even if you have enough attractive procts or plans, you need a "middleman" to help you push this information to the super tweeter "tweet stream" like Veronica or Mashable If you happen to know such a super social media node, congratulations. You don't need to read this article at all, just go to them directly, if they say yes.) this middleman may be a traffic exchange proct of trafficexchange, or a senior user with 1000 followers on twitter, It may even be an ordinary twitter user, but his followers contain a lot of more advanced users (I'm also very strange, although I only have 260 followers, but there are some 50000 followers). It may also be a slightly famous blog. So, have a good proct, find a similar point of twitter (blog) go hand in hand
in fact, for an entrepreneur or a person who intends to use social media for communication, the quality of his network is very important. We can make an extreme assumption: if Andy Lau invests in a website, it will be reported by all media overnight because of his influence. But we are not Andy Lau, we need to accumulate "influence" by ourselves, which is the fundamental driving force for many "professional blogs" to stick to today - influence! Whether they admit it or not, "influence" is the driving force for many professional blogs, and "money" comes in second. It takes a long time to expand your "Pan social circle" by writing professional blogs. It also requires a lot of mental (thinking) and physical (writing, publishing, replying) labor. Many people give up halfway...
twitter, a new thing, creates another new "Pan social circle" to expand, or to build a platform for "influence", Many very experienced tweeters start by forwarding valuable information and links they see. Many followers follow their tweets for the simple purpose of "the messages they often send are very interesting or listen to valuable", plus the use of @, RT and other symbols and functions in twitter, An "interesting tweeter" will soon be seen and followed by more tweeters. What's more interesting is that a tweeter launched an activity called "Follow Friday". Every tweeter and every Friday tweets a tweeter that you think is worth following, and publishes it in @ format, which is convenient for you to follow directly. I was also recommended by rexchung once
according to an analysis article published by ReadWriteWeb, a technology blog website, social media is a major trend and hot topic on the Internet in 2008. Social media is undergoing changes and will become a hot topic in 2009