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Decentralized marketing organization

Publish: 2021-05-21 12:22:32
1. " Decentralization means that every employee becomes a market center, and all managers give up their rights, including decision-making power, human rights and distribution power. Traditional enterprises also try to decentralize power, but it's still in the hands of managers. Now the remaining power of managers is only to provide resources. If we go in this direction, we may be able to achieve what Drucker said. Every enterprise in the 21st century should be its own CEO< br />
"
2. Why is decentralization the most fundamental feature of blockchain
since the birth of blockchain, decentralization has been regarded as one of the core attributes of blockchain by the instry. However, in recent years, some domestic instry leaders have begun to deny this,
even some people claim that the word decentralization is a major misleading translation of the blockchain instry, and call for the translation to be "point-to-point", and the rule maker of any blockchain application is the fundamental center. This is an extremely wrong tendency, which may mislead many blockchain entrepreneurs and make them detour in the process of exploring blockchain application landing
what is "decentralization"
"decentralization" is translated from the English word decentralization, which is composed of the prefix de -, stem central and suffix ization. Among them, the stem central means "center", the suffix - ization means "... Hua", and the prefix de - has the meanings of leaving, removing, canceling and opposite. Therefore, it is very accurate to translate it into decentralization
what is the meaning of decentralization
vitalik buterin, founder of Ethereum, published the article "the meaning of decentralization" in February 2017, elaborating the meaning of decentralization. He thinks that we should distinguish the centralization and decentralization of computer software from three perspectives: architecture, governance and logic.
3. This topic is a bit big. In fact, you can refer to wechat's strategy. For example, before QQ built a group, there would be group owners. But now the wechat group has a group leader to say so. No, Anyone can pull people. Everyone is the master. With more and more open society, decentralization is the trend. It even includes the flattening of market and organization. Proction, channels, sales and customers will be squeezed more and more. The rise of e-commerce will shorten the whole chain of proction. Hope to help you.
4. The concept of marketing refers to the basic guiding ideology for enterprises to make business decisions and organize and manage marketing activities, which is also the business philosophy of enterprises. It is a concept, an attitude, or a way of thinking for an enterprise. From the development stage of marketing, there are the following marketing concepts:

1. Proction concept: the enterprise increases proction as the center, sells what procts it proces, and customers buy what procts it sells
2. Proct concept: enterprises pay more attention to their procts, pay no attention to the new needs of customers, and neglect the preparation for new proct development
3. Marketing concept: the supply of procts exceeds the demand, the competition among manufacturers is fierce, and enterprises organize sales personnel to go out of the factory to promote procts
4. Marketing concept: enterprises are guided by market demand, proce and sell what customers need, take customers' needs as the starting point, and organize proct development according to customers' needs and requirements
5. Social marketing concept: the concept of taking into account the interests of society, customers and enterprises, to achieve a win-win situation between enterprises and customers, and to achieve "multi win" among enterprises, customers and society

among them, the first three are traditional marketing concepts, "procer oriented" concepts, and the last two are modern marketing concepts.
5. It should be sophomores who let you be
maybe your club is not popular
now how do you understand it
do what she does?
or take a look at the previous club records
6. Unknown_Error
7. How to effectively improve the efficiency of sales

reply: how to improve the performance of marketing personnel

the following points are summarized emphatically:

first, as a sales department, marketing managers are used to discuss and study the strategic guiding significance of market decision-making, market research is suitable for the path of proct channel, careful organization, overall management and reasonable planning of market operation performance are used to provide decision support and help for the marketing department

Second, as a sales department, the sales manager or supervisor of each department is responsible for the weekly, monthly and quarterly sales performance evaluation, and the performance evaluation scores of each department are graded according to the comprehensive performance and contribution of each level

thirdly, as a sales department, the sales manager or supervisor is responsible for holding regular sales meetings to convey the instructions and requirements of the sales meeting. For outstanding problems and links, they are discussed and studied intensively to coordinate and deal with these matters. The sales personnel listen to the sales meeting carefully and make records of the sales meeting

fourthly, as a sales team, we should cultivate the cohesive force and appeal of the sales team, enhance the collective sense of honor and mission of the sales team, strengthen the echelon construction of sales talents, constantly improve the reform of talent compensation system, establish the promotion mechanism to encourage and restrict the talent team, and work together with the sales team, To create the best sales performance, and make unremitting efforts

fifthly, as a marketing personnel, I hope to do a good job in every work process in a down-to-earth way, and do everything carefully, so as to make full preparations for the next work

sixth, as the sales work, the sales staff should complete the sales tasks and sales indicators according to the quality and quantity, so as to conscientiously implement the specific tasks and relevant requirements of the sales work, and jointly improve the efficiency and efficiency of the sales work

thank you!
8. The principle of the company's organizational structure is that subordinate departments follow the leading departments. Specifically, the main problem is that which department (or director) is in charge of the marketing department, it belongs to the past
in the design of organizational structure, we must correctly consider six key factors: work specialization, departmentalization, command chain, control span, centralization and decentralization, and normalization.
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