In the decentralized wechat ecosystem

1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct

this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"

entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public

people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"

1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion

2. Decentralization means that participants can have the right to speak, make voice and freely spread information

how is centralization formed

the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization

how is decentralization formed

because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.

2. Decentralization is a form of social relations and content proction formed in the development of the Internet. It is a new type of network content proction process relative to "centralization"
compared with the early Internet (WEB 1.0) era, Web 2.0 content is no longer proced by professional websites or specific groups, but the result of participation and creation by all Internet users with equal rights. Anyone can express their views on the Internet or create original content to proce information together
with the diversification of network service forms, the decentralized network model becomes more and more clear and possible. After the rise of Web 2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can co create or contribute content
with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 become more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, makes it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified.

3. In the process of decentralization, it is true that only our responsible attitude can be exchanged for a better one. Evaluation.

4. Blockchain is not broken. Blockchain itself is a kind of decentralized database, which can be accessed but not tampered with. Therefore, it is a very secure data chain

5.

The core and essence of decentralization is actually the way of information dissemination and acquisition. Information (here refers to information in a broad sense, including all kinds of content that users can see, including news, goods, notices, announcements, etc.) is spread in two ways: centralization and socialization. The "decentralization" of wechat expected by Zhang Xiaolong is to spread (obtain) information through more social ways, spread through user relations in social networks, and allow users to spread or obtain information without centralized traffic entrance

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in a word, decentralization is not separated from the platform, it does not rely on the platform diversion, it is only the acquaintance around you, it is called decentralization, the real decentralization is to rely on the social network, so that the information of businesses and commodities can be spread more widely, and more traffic sources can be obtained, not just the centralized platform diversion < br />

6.

With the rapid development of human society, many people find that decentralization is a trend and also represents a new proction relationship. This is a new kind of proction relationship that is suitable for the business or business logic based on the highly developed and market-oriented human society and economy, equality and mutual trust. Since the decentralized trust mechanism blockchain has been established, many intermediaries will also face upgrading and innovation. For example, "Wall Street", a traditional medium which is essentially a financial intermediary, may soon develop into a new model

decentralization has changed more than one financial instry. In the consensus of China's excellent Internet company "Xunlei", science and technology is developing from centralization to decentralization. They are proud that their first P2SP download technology is a kind of decentralized technology. At that time, blockchain was not widely recognized. Xunlei believes that decentralized technology has many advantages. Its solution is light weight and low cost; It respects privacy and doesn't have an intermediate database to know everything; It accords with the development of society; It is a measure of environmental protection and sharing. In 2014, Xunlei made up its mind to do decentralized cloud computing, also known as shared computing, which is to distribute the computing needs to thousands of households and use the idle resources of users

such an attempt has got a very good market response, because the marginal cost of shared computing is lower than that of cloud computing, which can more effectively solve the social contradiction between the shortage of social computing resources and the high cost of computing, and rece the operating costs of enterprises, including Xiaomi, Aiqi and Xiongmao live broadcasting, which have become the customers of thunderbolt shared computing. In fact, the demand for computing in the current society is growing explosively. Whether it is artificial intelligence, big data, 4K, VR, the demand for network is higher and higher, the speed of computing is higher and higher, and the demand for speed is higher and higher. If you want to solve all the needs, you need to prepare sufficient computing resources. The player reward scheme is born to solve this problem

the significance of the player reward program is that in the shared computing ecosystem, Xunlei has joined the blockchain technology to share the bandwidth with the players through the cloud intelligent hardware Users of idle resources such as storage and computing power will issue the digital asset chain gram (original gamer coin) based on blockchain technology. Users participate in this plan for free, and they also voluntarily contribute idle computing resources to the society. Users actively contribute idle resources, Xunlei payment chain rewards users, Xunlei then packages and sells resources to enterprises, and a supply chain based on shared computing is completed. In this process, decentralized blockchain technology plays an important role

of course, complete decentralization lacks supervision, and there is a certain risk of being used. Therefore, the blockchain chosen by chaink is "alliance chain", not a completely decentralized public chain like bitcoin and Ethereum. Therefore, Xunlei still has the right of supervision. In order to rece and avoid the occurrence of malicious events of accounting nodes, and to ensure that users' transactions enter the block as soon as possible, Xunlei is more cautious in selecting accounting nodes. In the initial stage, Xunlei will choose its own servers with good network connectivity and stability, as well as its partners' servers with good network connectivity and stability, After the performance and security of the next generation of gamer cloud hardware are further improved, the gamer cloud node distributed in the user's family will be selected as the accounting node and constantly changed. At the same time, Xunlei united government actively cracked down on speculation, announced the firm no ICO, cracked down on third-party transactions, adopted the real name system, unlimited pre-sale activities and other means to resolutely curb the risk of speculation, so as to ensure the stability and sustainability of the player cloud and chain ecology

with the emergence of blockchain applications such as chaink, we can see that decentralized technology can make the instry no longer become so extreme, and all kinds of opportunities will burst out because of the introction of new mechanisms, which is of positive significance to the instry and the whole society

7. Work hard for two years, and then hang up a micro batch. Well, go to the overseas exchange to exchange and buy a bitcoin, which can be converted into a real one, but it's useless

8. Hello! I'm glad to answer for you.
Tencent and enterprise wechat are not so open from the beginning
the old story that Tencent has become more and more open since the 3Q war will not be repeated here. At the beginning of enterprise wechat, there was a rigid threshold - only the teams that have opened QQ enterprise email or wechat enterprise number can directly import the employee address book, and the registered employees can log in through mobile phone number, email or wechat to start using enterprise wechat
nailing is more open, and it supports registration by mobile phone number. After joining, you can find your own enterprise or organization in the app
at present, enterprise wechat displays two options: "wechat login" and "mobile phone login" on the registration page. However, it is reasonable that wechat login is still the main promotion for enterprises. As Huang Tieming said to Lei Feng in an interview, "wechat is connected to the operating habits of wechat, and the operating threshold of employees is very low. Many large enterprises also hope to build their own information through wechat."
in November this year, enterprise wechat appeared in the 2017 Tencent Partner Conference, announcing for the first time the enterprise wechat ecological opening strategy - enterprise wechat starts the partner recruitment plan, and the open API supports deep customization. Any developer can register as an enterprise wechat partner, dock with the platform open interface, and integrate their own applications and services into enterprise wechat
in addition, the mode of cooperation is more flexible, and comprehensive support policies are provided for partners. In the future, wechat will be open both internally and externally. Internally, it will continue to be deeply connected with wechat, connecting the b-end capabilities of wechat such as small programs, service numbers, and coupons. Externally, it will cooperate with SaaS service providers, customized service providers, and channel service providers for win-win development, and finally form a complete ecological chain
at the opening ecological conference in December, the comments of enterprise wechat also confirmed the trend that Tencent has become more and more open in recent two years. Moreover, Ma Huateng has repeatedly said that Tencent has a very clear positioning - it hopes to be a connector to connect external services. Only in this way can it present the best services to users in the shortest time
in the interview after the conference, Huang Tieming repeated Ma Huateng's words for many times, and said that the enterprise wechat strictly follows Tencent's open and enabling strategy, insists on only being the exclusive connector of the enterprise, and insists on enabling the partners.

9. The current small program fire has exceeded many people's expectations, all people focus on the game and e-commerce. In this wave of upsurge, content is probably the most neglected area of small programs. Compared with the craziness of small games and social e-commerce, and the impetuousness of tools, social networking and o2o, small programs in the content field are always weak. After all, we all feel that we all have subscription numbers, so why do we need to make a small program
in this wave of small programs, we have been in a situation of "no use, no pity" for a long time. What kind of attitude should small content programs survive
first of all, we need to understand how content applets should be positioned in the overall wechat content ecology< Official account is official account. Official account is not necessarily a substitute for br / > first. Now many good public numbers try to replace their official account with small programs. This is not a sensible thing. The current small program can not replace the public number as the main carrier of WeChat content. Content procers should consider how to use the ability of small programs to help widen their boundaries. There are more suitable forms
interaction is a good positioning. A series of interactive functions based on content. For example, annotation, message, interception of a paragraph to share cards, these are the official account can not give users experience.
more importantly, there are more possibilities in the form of content in small programs, such as answering questions, which is essentially showing intelligence superiority. This invisible content mode is a very powerful way of promotion, which has been proved by the success of the king of minds< Br / official account entrance, on the other hand, developers must also face up to the short board of the current small program. Its entrance entrance is deep, it is not concive to the two opening, and the user retention and sticky is not strong. The best way is to make the small program a supplement to the existing content or official account.
de centralization of WeChat, the two distribution of official account traffic
the essence of social interaction is centralization, which bottled up to mold the current WeChat and laid the foundation for the development of ecology.
App accounts for 80% of the download and traffic volume, while the official account of the top ten thousand accounts for only 20% of the reading and traffic volume of the one thousand. The tail of official account traffic is very long, which is beyond the expectation of many people.
in the face of such a centralization of traffic ecology, many good public numbers are getting higher and higher in the current official account of "official account". The cost of getting users or finding them is higher and higher. So the central ecosystem will be distributed inefficiently after overprosperity. The official account system needs two distribution, a lighter and simpler way of distribution.
the most important feature of small program is its high efficiency and low cost
the threshold for users to try and use is very low, and compared with H5, small programs can provide a closer experience to app. So at this time, regardless of its conversion rate, retention rate, small program is a very valuable entry for users to try procts. Behoove content small program of course has become the perfect tool for the two distribution of official account traffic.
when it is clear that a small program is used as a supplement to a subscription number and a group, we can extend this logic. If we want to play this supplementary role, there is no doubt that it depends on who has a subscription number, who has a large subscription number, who has many fans, and who has excellent content.