Social e-commerce is characterized by decentralization
Publish: 2021-05-19 07:06:18
1. Recently, the popularity of "blockchain" has been rising. Maybe everyone thinks that the craziness of bitcoin will fall into the blockchain. It's a bit like in the first year of VR, entrepreneurs flocked to it. To some extent, it may be related to the famous saying of that book: pigs can fly even standing on the air! But Xiaomi, the "pig", is a very fine proct
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
this paper mainly interprets an entrepreneur's transitional interpretation and amplification of the word "decentralization"
entrepreneurs or some people obsessed with Entrepreneurship often say that our procts are "decentralized" when they talk about procts in public
people are blind to things and the so-called unconsciousness, so what is "decentralization"? To understand "decentralization", we must first know what is "centralization"
1. The Internet is a new form of information transmission. Centralization is the centralized release of information, and participants often have no right to speak. The right to speak here is the right to speak at the level of guiding public opinion
2. Decentralization means that participants can have the right to speak, make voice and freely spread information
how is centralization formed
the lack of information resources leads to centralization. To some extent, the Internet user group is also the reason for the formation of centralization
how is decentralization formed
because the standardization of information resources leads to centralization, to a certain extent, the rise of Internet user groups has the conditions to build decentralization, and users' demand for information is expanding.
2. Decentralization is a phenomenon or structure, which can only appear in a system with many users or nodes, and each user can connect and influence other nodes. Generally speaking, everyone is the center, and everyone can connect and influence other nodes. This flat, open-source and equal phenomenon or structure is called "decentralization"< Br > at the same time, "decentralization" is one of the typical features of blockchain, which uses distributed storage and computing power. The rights and obligations of the whole network nodes are the same, and the data in the system is jointly maintained by the whole network nodes, so that the blockchain no longer relies on the central processing node to realize the distributed storage, recording and updating of data. Each blockchain follows a unified rule, which is based on a cryptographic algorithm rather than a credit certificate, and the data update process needs to be approved by the user, so that the blockchain does not need the endorsement of intermediaries and trust institutions< The characteristics of br> de centralization:
centralization is first reflected in diversification. In the Internet world, there are no more than several portals has the final say. Various websites have begun to voice their own voice, express different choices and different hobbies, and these websites are distributed in every corner of the Internet world. Br > decentralisation is followed by the centralization of people, and decentralisation of content has become a trend, and people have become the key force to determine the survival of websites. It's a great change to build a website with indivials who lack interaction to gather talents and contribute their wisdom in the form of a circle. That is user-oriented, humanized< < br > decentralized content: < br > decentralization is the form of social relationship and content generation formed in the development of the Internet, which is a new network content proction process relative to "centralization"< Br > compared with the early Internet (Web1.0) era, today's Web (Web2.0) content is no longer proced by professional websites or specific groups of people, but is created by all Internet users with equal rights. Anyone can express their views or create original content on the Internet to proce information together< Br > with the diversification of network service forms, the decentralized network model is becoming clearer and more possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together< After that, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 became more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified.
centralization is first reflected in diversification. In the Internet world, there are no more than several portals has the final say. Various websites have begun to voice their own voice, express different choices and different hobbies, and these websites are distributed in every corner of the Internet world. Br > decentralisation is followed by the centralization of people, and decentralisation of content has become a trend, and people have become the key force to determine the survival of websites. It's a great change to build a website with indivials who lack interaction to gather talents and contribute their wisdom in the form of a circle. That is user-oriented, humanized< < br > decentralized content: < br > decentralization is the form of social relationship and content generation formed in the development of the Internet, which is a new network content proction process relative to "centralization"< Br > compared with the early Internet (Web1.0) era, today's Web (Web2.0) content is no longer proced by professional websites or specific groups of people, but is created by all Internet users with equal rights. Anyone can express their views or create original content on the Internet to proce information together< Br > with the diversification of network service forms, the decentralized network model is becoming clearer and more possible. After the rise of Web2.0, the services provided by Wikipedia, Flickr, blogger and other network service providers are decentralized. Any participant can submit content, and Internet users can create or contribute content together< After that, with the emergence of more simple and easy-to-use decentralized network services, the characteristics of Web2.0 became more and more obvious. For example, the birth of services more suitable for ordinary Internet users, such as twitter and Facebook, made it easier and more diversified to proce or contribute content to the Internet, thus enhancing the enthusiasm of Internet users to participate in the contribution and recing the threshold of procing content. Eventually, every netizen becomes a tiny and independent information provider, making the Internet more flat and content proction more diversified.
3. Excerpt: yishop e-commerce system
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
at present, the best e-commerce in China is "centralized" mode. The so-called centralized mode means that an e-commerce platform concentrates all businesses and eyeballs / traffic and becomes the first entrance for consumers to shop. Consumers find goods through this entrance, and the platform allocates benefits through this entrance<
the concept of decentralization has been boiling in the past two years, and the climax appeared in December last year. Zhang Xiaolong elaborated the eight views of wechat public platform in detail, one of which is that "wechat wants to build a real decentralized system, it will not provide a centralized traffic entrance to all public platform parties and third parties".
4.
The characteristics of decentralization in blockchain technology are decentralization, distrust and collective maintenance
Decentralization: there is no centralized hardware or management organization in the whole network, the rights and obligations of any node are equal, and the damage or loss of any node will not affect the operation of the whole system. Therefore, it can also be considered that the blockchain system has excellent robustness2. Distrust: there is no need to trust each other when participating in the data exchange between each node in the whole system. The operation rules of the whole system are open and transparent, and all data contents are also open. Therefore, in the specified rule range and time range of the system, nodes cannot and cannot cheat other nodes
3. Collective maintenance: the data blocks in the system are jointly maintained by all the nodes with maintenance function in the whole system, and these nodes with maintenance function can be participated by anyone
extended data
blockchain technology has never excluded supervision, and supervision nodes can easily access any blockchain network. Because of the openness and transparency of the blockchain, the regulatory authorities can monitor the transaction data of the whole system more conveniently, and because of the anti tampering property of the blockchain
once a transaction occurs, it can't be changed or deleted, so it's impossible for the data fraud to hoodwink the supervision, which is more concive to the supervision of the regulatory authorities on the market behavior. Thus, blockchain will become an important tool for regulatory Technology (regtech)
source: network blockchain
5. Social e-commerce is a new sales model derived from e-commerce. It relies on the interpersonal network, social media as a means of communication, through social interaction means to facilitate commodity transactions. Compared with traditional e-commerce platforms, social e-commerce has more comprehensive services, lower operating costs, and the sharing consumption mode makes it easier to get the trust of consumers. The reason why social e-commerce can become a dark horse in the market is inseparable from its decentralized business model. The essence of e-commerce is retail, so retail must be maintained by the three dimensions of people, goods and market. The decentralization of social e-commerce can make more and more consumers turn from the original purposeful consumption to improvisation and passive consumption. Legendary life and other social e-commerce companies adopt the decentralized mode, which is just in line with people's demand for personalized and labeled shopping. It not only ensures the quality of goods, but also reces a series of operating costs.
6. In the future, when people buy goods, the influence of brand, advertising and other channels will become weaker and weaker, and word-of-mouth communication in social relations will become a big factor for people to make purchase decisions. The analysis of the rapid rise of cloud Tesco can be summarized as follows: it is caused by the general environment. The popularity of mobile phones has reached various villages, and the decentralized strategy has been adopted. It has quickly conquered cities and plundered land, and has won a large number of loyal customers and fans.
7. Micro stores are very common now. They all sell a lot of things and so on. There are also successful e-commerce models. They insist on brushing the circle of friends every day. They all rely on brushing an advertisement tomorrow. However, the success rate of e-commerce is very low
8. Nowadays, with the development of the Internet, e-commerce is more and more in-depth, and many deep-seated problems are constantly emerging. E-commerce law is not only committed to solving a series of contradictions and problems, but also in line with the trend of the times< The law of e-commerce is a promotion law to guarantee and support the innovation and development of e-commerce Since the beginning of the drafting of the e-commerce law, the principle of "insisting on promoting development" has been put in the first place. In the final text of "e-commerce law", in addition to "promoting the sustainable and healthy development of e-commerce" as an important purpose of legislation written into Article 1 of the law, there is also a special chapter on the legal system of "e-commerce promotion"< Second, e-commerce law is a law to protect the rights and interests of users and consumers In the process of drafting the e-commerce law, we have always adhered to the people-centered idea and put the rights and interests of users and consumers in the first place< Third, the e-commerce law is a platform law to regulate e-commerce behavior. If the feature of Network 1.0 era is decentralization, then in the network 2.0 era of platform economy, the most prominent feature is the re centralization around all kinds of platforms The makers of e-commerce law deeply grasp this law, and stipulate e-commerce platform as a special subject in the law. In addition to setting the corresponding platform obligations and responsibilities, giving full play to the advantages of e-commerce platform in the network comprehensive governance system is also an important focus of the e-commerce law< Fourth, the e-commerce law is a green development law. The e-commerce law implements the new requirements of ecological civilization in the constitution, and makes provisions on the green development of e-commerce in many places: it is clear that the State Council and local people's governments at or above the county level and their relevant departments should take measures to support and promote green packaging, storage and transportation, and promote the green development of e-commerce; It is stipulated that e-commerce operators should fulfill their obligations of environmental protection, and the goods sold or services provided should meet the requirements of personal and property safety and environmental protection; Express logistics service providers are required to use environmental protection packaging materials in accordance with the provisions, so as to realize the rection and reuse of packaging materials.
9. 1. Help consumers solve the problem of "what to buy? The problem of "where to buy" has the function of shopping guide
2. There is interaction and sharing between users or between users and enterprises, that is, there are social elements
take a look at the apps of microdomain Xiaomi
2. There is interaction and sharing between users or between users and enterprises, that is, there are social elements
take a look at the apps of microdomain Xiaomi
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