Tiktok Kwai to centralization mechanism
simply put forward: the algorithm of shaking is actually a funnel mechanism, which is basically consistent with the principle of recommendation algorithm of the headline's de centralization. Tiktok / BR > it has three tiktok steps:
first, cold start flow cell exposure
assume that 1 million people are uploading short videos every day on the jitter, and the jitter will randomly assign each cold video to a cold start flow pool with average exposure. For example, after each short video is released through audit, there are an average of 1000 exposures
Second, data selection
tiktok will analyze 1000 points of exposure from 1 million short videos, analyze the data of points, attention, comment, forwarding and so on, and pick out videos with more than 10% indicators, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
Third, the boutique recommendation pool
through round after round of verification, short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they can see videos with tens of millions of likes
all the dry goods and skills shared next are closely around the core point: by increasing the number of likes, attention, comments, forwarding rate and other indicators, we can get more accurate official recommendations and win more exposure.
first, cold start flow cell exposure
suppose that 1 million people upload short videos every day on the shaking, and the jitter will randomly assign each cold video to a cold start flow pool with an average exposure. For example, after each short video is sent out by auditing, there are 1000 exposures
second on average. Data selection
tiktok will analyze 1000 points of the 1 million short videos, analyze the data of each dimension such as point, attention, comment, forwarding and so on, and then pick out videos with more than 10% indexes, and then distribute 100 thousand times on average. Then go to see which are like, follow, forward and comment more than 10%, and roll into the next round of larger flow pool for recommendation
thirdly, the boutique recommendation pool
through round after round of verification, short videos with extremely high liking rate, playback completion rate, comment interaction rate and other indicators are screened out to have the opportunity to enter the boutique recommendation pool. When users open the pool, they see videos with tens of millions of likes< br />
: " We are paladins. We can't let revenge occupy our consciousness& quot;,
just reply to the innovation engineering practice after the official note as shown in the figure
and Kwai? Where are Kwai and tiktok's strengths? Short video as the most popular social network, brush short video has become a lot of people's leisure time now. Tiktok and Kwai can be regarded as the king of short video traffic in the short video app ranking. Of course, there are still differences between the 2 platforms. Tiktok Kwai, p>
, where is the difference between the shaking and the fast? Tiktok tiktok and Kwai Kwai are 2 major barriers to short video platform. The Kwai's mass base is deep, and the vibrato is more cool. The two are essentially different. They are embodied in the following aspects:
1, the different
quick positioning of proct positioning: the predecessor was "GIF fast hand" was born in March 2011, and is a mobile phone application for making and sharing G pictures. P>
In November 2012, it transformed from a pure tool application to a short video community, positioned as a platform for recording and sharing everyone's life
: the tiktok's short music video software is launched in September 2016. It is a 15 second music short video community dedicated to young people. It is positioned as the new generation of short video music community platform. Kwai Kwai Kwai: p>
2 and user groups are different
fast: the target users are three or four line and rural users, most of them are 25-34 years old, with 25-34 users in the age group, the number of users is 43%, the proportion of users is higher, the female sex users are 57.8%, and men are 42.2%. In terms of ecation, Kwai Fu users are more evenly distributed, with the highest proportion of users in senior high school and above, accounting for 32.8% and 31.9% respectively. P>
tiktok: target tiktok is a second line and young user. After 95 or 00, most users are at 19-24, accounting for 40% of the total number of users. The gender ratio is higher, the proportion of women is 66%, and the proportion of male users is only 34%. The users' income and ecational background are concentrated in tiktok or above, and their consumption ability is strong. Down to earth, p>
3, video style
: video style is Kwai Fu, video content is mainly for daily life, content creators are mainly ordinary people, closely related to life, strong social attributes, and long tail users have more exposure to video. The positioning of Kwai to center helps to diversify the content of videos, to make the audience resonate, to form a sense of identity and a strong community cohesion. P>
tiktok: Video collocation is more fashionable, personalized, vibrato beauty filter, funny sticker and VR special effects, with the "magic" and "ear catching" tiktok music, making it more "tidal" and "personalized" features. The central location of jitter is tiktok, while the hot content is highly similar and repeatable. So viewers will only pay attention to a few KOL, and the users' Association is weak. A new force suddenly rises. The p>
4 and cash in the
mode: relying on live streaming revenue, relying on short video traffic diversion and more life oriented content, Kwai / P>
tiktok: relying on the flow realisation, with its huge user base and the algorithm based traffic distribution system, the marketing system is complete, and the tiktok advertising revenue has obvious advantages. P>
two, Kwai and fast tiktok, where are their advantages? Tiktok and p>
are obviously different from those in Kwai Chung, but both of them are outstanding in short videos, and have their own advantages in advertising promotion. P>
tiktok and Kwai Yin both have a large number of user groups, and can also be targeted in advertising orientation. But the Kwai Tai platform is a city of civilians seeking life with curiosity, interest and ghosts. The user group is concentrated in three or four line city, and is suitable for the instry that needs to penetrate into the three or four line cities. Tiktok users are mostly in a second tier city, with large traffic system, suitable for larger advertisers and more popular with big brands. p>
a video release, tiktok will give a new video about 300-500 recommended volume, and then recommend the user's activity according to this part to judge the quality of the video, and then make second waves of recommendation.
therefore, as long as the video quality is good, the platform will automatically give 100 000 play level and 1 million play level traffic pools, which will rise in turn. Each upper layer is determined according to the performance of the video in the original traffic pool< Tiktok tiktok: br / > what should
after a period of time, you can start to build personal IP. First of all, let's enrich the information. The key is the nickname and signature. The nickname can be a pain point name according to your own proct
for example, if you sell weight loss procts, you can write "Chinese medicine healthfully regulates obesity", or "I am good at slimming"< Tiktok br />0 difficulty 0 cost proction original video
build personal IP, what specific works do you want to do to attract accurate traffic?
is actually very simple, teach you a trick, for example, your proct number of friends circle material is very rich, if there are a large number of proct pictures / videos, customer before and after effect comparison chart, then you can put your friends circle tiktok material all moved to tremble sound. Tiktok / BR / tiktok is a difficult task to create a high-quality personal IP through shaking. It requires a very professional knowledge system for account location, writing, video editing, and operation process. It can also find professional dithering operators to help us solve all of the above problems.