Multiple choice questions multiple choice blockchain industry ap
1, developer
: Beijing Kwai Tech Co., Ltd.
jitter: Beijing micro broadcasting horizon Technology Co., Ltd.
2, on-line time
fast: March 2011
tremble: September 2016
3, Kwai Kwai
founder: Kwai Chung
tiktok: Zhang Yiming
expansion data:
quick hand financing record: April
2012, quick get morning star capital A round financing millions of dollars; In January p>
2015, the fast hand won tens of millions of dollars in B round financing, combined investment from Sequoia Capital and Kwai sing capital; In March p>
2016, the C round of financing was completed by Kwai Fu, which was estimated to be 250 million yuan, which was invested by Internet leader, Sequoia Capital and Morningstar capital. At that time, it was valued at $2 billion; In March p>
2017, Kwai Kwai announced the completion of a new round of $350 million in financing, led by Tencent, and in April of
2018, announced the completion of a new round of $400 million financing, and was led by Tencent. p>
1: core users:
is the main voice of young people in 1.2 city lines. The p>
Kwai is sinking, with 2.3.4 City, town youth. P>
2, proct view is different:
tiktok is a proct that is good for the beauty. It thinks from the content consumer perspective, consummate the experience of consumption, and satisfy the need to see the good things. P>
Kwai Fu, the Kwai Fu community, thinks from the content procer's point of view, emphasizes diversification, civilians and centralization, refuses to disturb users, and satisfies users' "record and share" needs. P>
3 and content distribution are different:
tiktok is distributed mainly by algorithm recommendation and hot search is secondary. P>
Kwai is the algorithm + social relationship recommendation. Tiktok, p>
,
, and Kwai are all short video APP. p>
short video is short video, which is a way of Internet content dissemination. Generally, it is the video dissemination content that is less than 1 minute in the Internet new media
different from micro film and live broadcast, short video proction does not have the same specific expression form and team configuration requirements as micro film, and has the characteristics of simple proction process, low proction threshold and strong participation
the use of editing skills and creativity, or the proction of exquisite shock, or funny ghost animals, and some add commentary, comments and other elements. It is also a way for many advertisers to use the upsurge of new media short video to implant new media native advertising
and
1 is that
1, founder of the company are different from
, CEO, Kwai Wah, graated from Tsinghua University, and worked with Google and Internet. Partner: Cheng Yixiao, former proct manager of renren.com. In the summer of 2013, two people were introced by friends and then discussed the creation of Kwai Fu. P>
2011 March, the Kwai Fu was born. It started as an application for making motion pictures, and then after several generations of improvement, it became a short social video. In 2017, Kwai Tong was voted by Tencent, and in May 2019, it broke through 200 million faster and made a new goal of breaking DAU by 300 million at the end of the year. P>
tiktok is the APP developed by today's headlines. Tiktok is a developer of Beijing micro vision technology Co., Ltd., the founder of the company is today's headline technology director Liang Rubo, tiktok short video is a short APP of music creativity. It went online in September 2016 and became popular in November, two months after it went online P>
2, platform positioning
Kwai is: record the world, record you. Tiktok is: record the good life. P>
Kwai can see that more emphasis on social and indivial, that is, people and things are more focused. What's more, it adheres to the idea of inclusive, that is, there will not be a particularly powerful KOL, and the head traffic will not be deliberately supported, but more attention will be paid to each indivial to achieve a social phenomenon of virtual platform
the manifestation is that they will not be able to unite with important heads, but support all users. In content, Kwai Fu is more like a society. Everyone can participate, participate in, and have a strong sense of recording. P>
and the jitter is more important tiktok. What it pays more attention to is the content. What kind of content? Interesting, beautiful, creative content, so to a large extent, the platform's attributes are distinguished from the Kwai Fu. Tiktok is more like a stage. Everyone is beautiful and shows the good side. P>
3, different operation strategy,
fast hand is impartial because of adhering to the idea of Kwai Shui Ping. Therefore, its distribution mechanism is decentralized, sinkless and centralization. Therefore, this makes the flow of many heads can not be particularly high, and supports a lot of waist, so as to achieve a relatively balanced development of the platform. So many people on the platform will spontaneously write: Thank Kwai Tai platform. P>
tiktok is a centralized distribution mechanism. It will recommend according to the algorithm. After what tiktok, comments and forwarding are extracted, the key elements are extracted after the excellent content is extracted. So many people will find out why two people can be recommended to the same video on the jitter. This is the characteristic of headline system and algorithm recommendation Kwai p>
4, the core user of the platform is different from
. Some people say that fast hands are like temple fairs. Kwai is like a stage, only those who pass the threshold. This also reflects the content and core users
most of them were female. Tiktok Kwai is different from academic background. This is a slightly higher academic background than the fast one. Kwai Kwai tiktok is another explanation for the fact that the power of the jitter is higher than that of the fast track in a second tier city, while the fast runner is more popular in the city below three or four lines. P>
05, business line
shake because it is mainly content oriented, and is tiktok procts, so its information flow advertising accounted for a very large proportion. The battalion's revenue reached 20 billion in the first half of 2019, which is close to bytiktok beating half of the group's revenue. P>
fast user is still a large proportion of live and strip goods, and short video knowledge is a tool for Kwai Fu. Tiktok's revenue mainly comes from small and medium anchors, Kwai Chung earned more than 20 billion last year, and its income was basically flat. p>
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I give you a high proportion. To your small customers, they basically give you 40% of their SMS messages
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the difference is mainly e to their different "Origins" - different user groups
1. Users
Kwai is to give everyone the chance to express their opportunities. Because of the Chinese population distribution, there are 234 natural users. Tiktok is a tiktok to focus on quality procts. Its development strategy even attracts people to proce art in all parts of the country, and the jitter will help them get fans. Therefore, from Kwai's point of view, the tiktok user group is in the 234 line, and the users are in the second line. The Kwai tiktok was from the beginning to the general public. Tiktok down to earth, and the contents of Kwai are more refined because of the characteristics of user groups, Br />
2.. Tiktok: who forgot to give an example? It's all eaten by a snake. The Kwai is directly eaten. The jitter will be accompanied by music.
3. The values of the two enterprises also match their respective user groups. Kwai Kwai's values are to provide everyone with fair (inclusive) opportunities to display (which is both a feature of tiktok's own and quick algorithm), while the slogan of shaking is "worship begins here" and head to the head. Br />
4, because of this value, fast operation pays attention to "everyone is equal", it does not operate for specific groups (Kwai hung) and decentralization. Its app interface is "discovery" and recommendation mechanism is decentralized. Tiktok is the opposite. The algorithm is centralized, and traffic is clustered on the head. The APP interface is tiktok, and the user can not choose.
5. Because of different operation modes, the profit modes are different. Kwai tiktok relies on goods, and the main voice is advertising.
:
1, user group positioning
fast: three or four line city, accounting for 64%, high school ecation, men and women are more balanced. P>
tiktok: city of second tier cities, accounting for 52%, college degree or above, women. P>
2,
of content creation: Kwai Fu: vulgar, responsive to the bottom of the society, focusing on the real life in rural areas. Tiktok: p>
is deep, content is more decorative and expression, and the city is luxehome for quality life. P>
3, the main thrust of the
Kwai Fu: emphasize people, everyone's life is worth recording, pay attention to the bottom, pay attention to society. P>
: the emphasis is on content, on vertical tiktok, content design, entertainment. P>
extension:
is on the fast track, users can record their lives with photos and short videos, or live in real-time with Kwai fans. Kwai's content covers every aspect of life, and users are spread all over the country. Here, people can find the content they like, find the people they are interested in, see a more real and interesting world, and let the world find the real and interesting themselves P>
tiktok is essentially a music short video community that focuses on young people. Users can choose songs and match short videos to form their own works. It is similar to the little coffee show, but the difference is that the users can make video more creative by video tiktok, video editing, special effects and so on, rather than simply mouth to mouth. P>
Network - tiktok