Position: Home page » Blockchain » Cases of blockchain used in marketing
Cases of blockchain used in marketing
Publish: 2021-05-27 07:52:28
1. 1. Weizhong bank uses blockchain technology for loan clearing
in September 2016, Weizhong bank and Shanghai Huarui bank put into trial operation the inter-bank joint loan clearing platform based on alliance blockchain technology to optimize the settlement and clearing of "micro loan" joint loans of the two banks. With the introction of the blockchain system, all the information is recorded on the blockchain network, which can not be tampered with. The transaction process is cleared at the same time, realizing real-time clearing, saving a lot of manpower and material resources
2. China UnionPay uses blockchain technology to realize inter-bank points exchange
in September 2016, China UnionPay and IBM tried out a shared points system based on blockchain technology. Using this blockchain system allows users to exchange bonus points across banks and platforms. In other words, the bonus points of one bank can be exchanged for bonus points of other banks, or even multiple airline mileage and supermarket awards. It greatly improves the use efficiency of bank points
3. Toyota uses blockchain technology to track auto parts
in October 2016, Toyota joined R3 alliance to store the proction, processing and use of each part in the blockchain through blockchain technology, so that when there is a problem with auto parts, the source of the parts can be easily and quickly found
4. Central bank's blockchain digital bill trading platform
in January 2017, the central bank's blockchain based digital bill trading platform was successfully tested. The introction of digital currency for settlement can realize the synchronous transfer of capital flow and information flow of digital bill transaction, so as to realize DVP bill settlement. At the same time, the blockchain digital identity solution solves the problem of repeated KYC authentication between different financial institutions. It not only solves the problem that the transaction amount of digital bills is confidential to the unrelated parties, but also ensures that the regulatory parties such as the exchange have the mechanism of seeing through when necessary
5. Ant financial services blockchain application
in August 2017, ant financial services blockchain technology tested water insurance and helped Xinmei mutual insurance company to launch the first love rescue account in the domestic insurance instry. Blockchain technology makes every capital flow open and transparent, the data of every capital flow can not be tampered with, and the whereabouts and uses of every capital can be traced. In November of the same year, ant chain was used in food safety traceability and traceability of genuine procts. At present, the milk powder proced in Australia and New Zealand and Moutai in China, users can only know if they are genuine procts by scanning Alipay.
there are many other successful cases at home and abroad, all of which indicate that the application of blockchain technology is graally promoted, and is favored by various instries. Accompanied by the emergence of many blockchain technology companies, they want to take a share in this field. However, after the people's Bank of China and other seven ministries and commissions issued the "notice on preventing the financing risk of token issuance"), with the increasing difficulty of registration, there are more empty shell companies in the intermediary instry chain, and few companies have practical applications
in addition, the security technology of blockchain has always been concerned and controversial. Nowadays, blockchain mainly faces five security problems: the security of underlying code, cryptographic algorithm, consensus mechanism, smart contract and digital wallet.
in September 2016, Weizhong bank and Shanghai Huarui bank put into trial operation the inter-bank joint loan clearing platform based on alliance blockchain technology to optimize the settlement and clearing of "micro loan" joint loans of the two banks. With the introction of the blockchain system, all the information is recorded on the blockchain network, which can not be tampered with. The transaction process is cleared at the same time, realizing real-time clearing, saving a lot of manpower and material resources
2. China UnionPay uses blockchain technology to realize inter-bank points exchange
in September 2016, China UnionPay and IBM tried out a shared points system based on blockchain technology. Using this blockchain system allows users to exchange bonus points across banks and platforms. In other words, the bonus points of one bank can be exchanged for bonus points of other banks, or even multiple airline mileage and supermarket awards. It greatly improves the use efficiency of bank points
3. Toyota uses blockchain technology to track auto parts
in October 2016, Toyota joined R3 alliance to store the proction, processing and use of each part in the blockchain through blockchain technology, so that when there is a problem with auto parts, the source of the parts can be easily and quickly found
4. Central bank's blockchain digital bill trading platform
in January 2017, the central bank's blockchain based digital bill trading platform was successfully tested. The introction of digital currency for settlement can realize the synchronous transfer of capital flow and information flow of digital bill transaction, so as to realize DVP bill settlement. At the same time, the blockchain digital identity solution solves the problem of repeated KYC authentication between different financial institutions. It not only solves the problem that the transaction amount of digital bills is confidential to the unrelated parties, but also ensures that the regulatory parties such as the exchange have the mechanism of seeing through when necessary
5. Ant financial services blockchain application
in August 2017, ant financial services blockchain technology tested water insurance and helped Xinmei mutual insurance company to launch the first love rescue account in the domestic insurance instry. Blockchain technology makes every capital flow open and transparent, the data of every capital flow can not be tampered with, and the whereabouts and uses of every capital can be traced. In November of the same year, ant chain was used in food safety traceability and traceability of genuine procts. At present, the milk powder proced in Australia and New Zealand and Moutai in China, users can only know if they are genuine procts by scanning Alipay.
there are many other successful cases at home and abroad, all of which indicate that the application of blockchain technology is graally promoted, and is favored by various instries. Accompanied by the emergence of many blockchain technology companies, they want to take a share in this field. However, after the people's Bank of China and other seven ministries and commissions issued the "notice on preventing the financing risk of token issuance"), with the increasing difficulty of registration, there are more empty shell companies in the intermediary instry chain, and few companies have practical applications
in addition, the security technology of blockchain has always been concerned and controversial. Nowadays, blockchain mainly faces five security problems: the security of underlying code, cryptographic algorithm, consensus mechanism, smart contract and digital wallet.
2.
At present, companies in medical, government, transportation, technology, manufacturing, entertainment, games and other fields are already using blockchain technology. As shown in the figure below, blockchain has proved to be very useful in various fields. Currently, the listed companies using blockchain include Facebook, Alibaba group, Microsoft, Siemens, Ford Motor Company, etc
3. Several successful ones are block chain housing rental platform in xiong'an New District, SMIC block chain public service platform in Changsha high tech Zone, and block chain Real Estate Registration Platform in Loudi. Hunan has done a good job in the application of block chain technology in the whole country. There are mature and successful application cases in provincial capitals and prefecture level cities.
4. Voice of the Century Group has cooperated with Jiajin He technology company to complete the development and application of the latest global traceability tracking system for wangbingqian Jingui liquor, wangbingqian Honggui liquor and wangbingqian langui liquor. And on the ant financial services blockchain, it can be tracked and inquired all over the world
the voice of the century is dedicated to building an integrated intelligent packaging and digital marketing service scheme for Wang Bingqian liquor, which comprehensively promotes the proct upgrading and brand upgrading of Wang Bingqian liquor from packaging enabling, traceability data collection on the blockchain, Beidou Positioning origin fidelity, AR digital interactive marketing to new retail building. Enabling the packaging of Wang Bingqian liquor is the basis for its procts to move towards intelligent and digital application. Since then, Wang Bingqian liquor has established a connection mechanism with mobile Internet, Internet of things and cloud big data, and began to enter consumers' smart phones, guiding consumers from the physical world of procts to the virtual world of procts, thus solving the problem of anti-counterfeiting traceability, anti-counterfeiting and anti-counterfeiting Quality tracking, anti fleeing, digital marketing, brand communication, new retail and other needs.
the voice of the century is dedicated to building an integrated intelligent packaging and digital marketing service scheme for Wang Bingqian liquor, which comprehensively promotes the proct upgrading and brand upgrading of Wang Bingqian liquor from packaging enabling, traceability data collection on the blockchain, Beidou Positioning origin fidelity, AR digital interactive marketing to new retail building. Enabling the packaging of Wang Bingqian liquor is the basis for its procts to move towards intelligent and digital application. Since then, Wang Bingqian liquor has established a connection mechanism with mobile Internet, Internet of things and cloud big data, and began to enter consumers' smart phones, guiding consumers from the physical world of procts to the virtual world of procts, thus solving the problem of anti-counterfeiting traceability, anti-counterfeiting and anti-counterfeiting Quality tracking, anti fleeing, digital marketing, brand communication, new retail and other needs.
5. Application of blockchain technology in voting
kuaishang takes the lead in applying blockchain technology to the voting field nationwide, effectively solving the trust problem of voting data, providing the most real and effective data for the participants, protecting the rights and interests of real voting users, and making blockchain technology "people-friendly", so that the general public can quickly perceive and share the information in the field of life services Enjoy the convenience of blockchain technology
Application of blockchain technology in digital asset registration
Jinzhu digital asset service platform takes the lead in using blockchain technology, which is a global distributed ledger technology with the characteristics of traceability, non tampering and non forgery. The digital assets of the platform come from the standard issuers of digital assets, and the asset value is determined by the open market to avoid overestimation or undervaluation
the application of blockchain technology in the financial instry
ant financial's independent and controllable financial grade commercial blockchain platform has been deployed in multiple social and commercial application scenarios by multiple institutions and countries. Ant blockchain platform supports second level confirmation for transactions, and the consensus mechanism uses efficient parallel consensus algorithm to ensure the high performance of the blockchain platform, Ant blockchain has been applied in many proction level applications, applying leading technologies to people's livelihood, commerce, finance and other fields.
kuaishang takes the lead in applying blockchain technology to the voting field nationwide, effectively solving the trust problem of voting data, providing the most real and effective data for the participants, protecting the rights and interests of real voting users, and making blockchain technology "people-friendly", so that the general public can quickly perceive and share the information in the field of life services Enjoy the convenience of blockchain technology
Application of blockchain technology in digital asset registration
Jinzhu digital asset service platform takes the lead in using blockchain technology, which is a global distributed ledger technology with the characteristics of traceability, non tampering and non forgery. The digital assets of the platform come from the standard issuers of digital assets, and the asset value is determined by the open market to avoid overestimation or undervaluation
the application of blockchain technology in the financial instry
ant financial's independent and controllable financial grade commercial blockchain platform has been deployed in multiple social and commercial application scenarios by multiple institutions and countries. Ant blockchain platform supports second level confirmation for transactions, and the consensus mechanism uses efficient parallel consensus algorithm to ensure the high performance of the blockchain platform, Ant blockchain has been applied in many proction level applications, applying leading technologies to people's livelihood, commerce, finance and other fields.
6. Now is the information age, no good technology is difficult to stand in the society,
now the rapid growth of computer technology, every company needs computer talents, you can go to learn computer professional,
there is still a lot of development space in this field, as long as you study hard, the future prospects are unlimited.
now the rapid growth of computer technology, every company needs computer talents, you can go to learn computer professional,
there is still a lot of development space in this field, as long as you study hard, the future prospects are unlimited.
7. The main application case of blockchain technology is token, which is the most successful one at present.
8. Build a new marketing and incentive model based on the blockchain, and build an electronic sales mall with the blockchain as the bottom layer. The open blockchain marketing platform ensures the openness and transparency of data, establishes trust channels for enterprises, community members and consumers, improves brand endorsement and stimulates sales growth.
Hot content