Blockchain game business has made considerable achievements
how does blockchain lead to changes in the game instry
in the past few years, the game instry has become the focus of many innovations - Virtual Reality (VR), augmented reality and artificial intelligence. However, the contribution and development space of blockchain is unique, which is expected to bring higher transparency and trust to the game instry
investors certainly don't want to be spectators of this trend. They want to catch up with the fast train of the blockchain game. For them, this technology has subversive potential and also brings real economic benefits. Therefore, they decided to use capital to make this emerging technology a breakthrough in the game instry< However, how can DLT bring benefits to developers and the game instry? From the perspective of use cases, blockchain has unlimited possibilities, or will change the instry in a variety of ways:
blockchain can help developers eliminate the gray trading market related to game assets - game developers tend to design games as a closed ecosystem, hoping to ensure that the value in the game will not be mapped with the value in reality. For example, players cannot make money by selling game assets, nor should they trade assets in one game for assets in another. But such control, on the contrary, leads to the emergence of gray market, participants can gather together to complete resource transactions. With the support of blockchain technology, game publishers can embed management rules into token assets, so as to charge transaction fees for every asset transfer in any environment. In this way, users can really freely trade the assets they think are suitable, and publishers can also obtain additional revenue outside the core business
blockchain can also map value and intangible assets - when cryptokitties launched a wave of "cloud cat" on Ethereum, people began to realize the close relationship between DLT and games. The game allows players to use cryptocurrency to buy and trade unique virtual kittens. Because each kitten has a unique identity mark, this collector's game actually uses the so-called irreplaceable signaling (NFT). So far, players have spent millions of dollars on kittens. The most expensive kitten has sold for a sky high price of 600 ethers, more than 173 thousand dollars at the market price at that time. Games such as cryptokitties prove the powerful function of DLT through the token of assets. In this way, each asset can be proved to be unique or scarce, ensuring that users have clear ownership of digital assets, and allowing these assets to interoperate in application scenarios outside the original ecosystem. These functions bring higher perceived value to users, thus increasing the possibility of consuming real money in the application. However, it must be admitted that although cryptokitties show the application prospect of DLT in the field of games, they fail to create a good experience to attract more audiences. The next generation of blockchain games, such as epics digital collectibles, will further seamlessly integrate DLT with a consumer centric and engaging gaming experience
blockchain can help users purchase, sell and store in-game assets - with the help of DLT, the distribution and transaction of in-game assets will usher in an unprecedented new situation
developers can introce rules that allow players to purchase assets with cryptocurrency in game design, so as to make the whole purchase process easier, faster and safer. Similarly, cryptocurrency can also solve the micro transaction challenge. But game publishers are also very clear that most ordinary players are not familiar with the transaction mode of cryptocurrency, so they will hide these elements behind the regular payment gateway. In addition, developers can also use frameworks created specifically for digital assets in the game. As mentioned above, cryptokitties is built on Ethereum, and more blockchain implementation standards specifically for game design have emerged. Dgoods is such a solution, which is a token framework initially established for eosio protocol
mythical games is a developer that uses dgoods to build an in-game asset trading system. The company plans to launch its first game, blankos, in 2020. Blankos is expected to become the largest blockchain game so far, which can dock with many player communities such as PC, game console and mobile devices
it is believed that in the near future, more developers will use digital asset framework to design in-game economic system and jointly improve asset operation process
blockchain can help developers improve customer engagement and increase the average revenue per player (arppu) - NFT is expected to play a huge positive role in this regard. Game publishers have long noticed that e to the higher perceived value of users, games matching blockchain technology often have higher arppu indicators. NFT is also quietly changing the interaction between brands and consumers. This new marketing method no longer emphasizes the invasiveness, but pays more attention to the final consumer value, and improves the participation. For example, azarus has set up a set of E-sports network on the twitch streaming media platform. Players who watch E-sports content for a long time can get aza coin as a reward, and use this token to exchange game items. This way of turning the viewing time of game related content into rewards for items in the game will encourage players to pay attention to the game for a long time, and then increase their enthusiasm in the actual play. In view of the good participation effect brought by this new marketing method, I believe that more game publishers will invest considerable marketing funds in this field in the future
promote market growth
the game market has a considerable scale, and the blockchain has also attracted many investors; The combination of the two is pushing the development of the game instry to a new height
today, more than 2 billion players play games on computers or smartphones. Newzoo, a game and E-sports analysis company, estimates that the total number of gamers in the world is as high as 2.5 billion, which means that one out of every three people is a gamer. By the end of this year, the total spending of global users on games will reach US $152.1 billion, an increase of 9.6% over 2018
obviously, games have become one of the fastest growing instries in the world, while blockchain has brought countless unprecedented possibilities through a more open and credible environment, which has become an important means and pillar factor to enhance the image of the game instry. This in turn will attract a large number of investors, especially those who focus on the direction of DLT games
many excellent investors for blockchain have begun to include game companies in their portfolios. For example, venture capital firm SVK crypto has officially invested in mythical games, azarus and high fidelity. Among them, high fidelity is a VR platform established with the participation of Philip Rosedale, the developer of the popular game second life. It plans to use blockchain technology to manage the ownership of assets and currencies in the game
in addition to SVK crypto, the EOS VC consortium of block.one also includes Galaxy digital and finlab AG. Interestingly, finlab AG has also shown interest in the gaming instry, especially in investing in upland. Galaxy digital, one of the three brothers, is naturally unwilling to lag behind. Recently, it has also participated in the financing of immutable, a Sydney blockchain game start-up
in a word, institutional investors for blockchain hope to take action in the fast-growing game instry. The continuous injection of relevant capital may comprehensively promote the development and maturity of the blockchain game market.
Blockchain technology is widely used. Under the integration of new technologies, the main application scenarios of blockchain include finance and insurance, intelligent manufacturing, intelligent environmental protection, energy and power, health care, ecation, culture and innovation, smart city, social welfare, agriculture and many other fields
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blockchain + finance
blockchain can help financial institutions solve problems such as trust and data sharing
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blockchain + right art
Tianhe Guoyun's blockchain right system
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3. Blockchain + government
in statistics, voting, budget management and other aspects, blockchain can rece costs, improve efficiency, and increase transparency, so as to prevent the risk of failure of centralized system
4. Blockchain + insurance
fraud identification and risk prevention: by placing insurance claims under an unchangeable general ledger, blockchain helps to eliminate the common sources of fraud in the insurance instry
property insurance and accidental injury insurance: policies and shared ledgers recorded in the form of smart contracts can improve the efficiency of property insurance and accidental injury insurance
Health Insurance: blockchain technology enables medical records to be encrypted and shared among health service providers, thus improving the interoperability of the health insurance ecosystem
Reinsurance: the information security of reinsurance contracts on the blockchain platform can be ensured through the form of smart contracts, which can rece the amount of information and simplify the payment process between insurers and reinsurers