Blockchain sales model 6
when the blockchain project is just launched, it is a good time for brand promotion. The project is promoted together with the brand, which can not only enhance the brand awareness of the blockchain, but also greatly attract users to pay attention to the project application
at present, there are 10000 + blockchain million people in the outer circle of the city. If you want to do blockchain advertising, then try it!
1. Data layer
the data layer is the lowest layer in the six hierarchies of the blockchain. We can understand the data layer as a database, but for the blockchain, this database is a tamperable and distributed database, which is what we call "distributed ledger"
in the data layer, that is, the "distributed ledger", the data information on the blockchain is stored, and the blockchain structure, asymmetric encryption technology, hash algorithm and other technical means of the block are encapsulated to ensure the security of the data in the case of the whole network being open. The specific method is:
in the blockchain network, nodes use consensus algorithm to maintain the consistency of data layer (that is, the distributed database), and use asymmetric encryption and hash algorithm in cryptography to ensure the non usurpation and traceability of the distributed database
This constitutes the bottom data structure of blockchain technology. However, it is not enough to have a distributed database. We also need to let the data information in the database be shared and exchanged. Next, we will introce the upper layer of the data layer - the network layer
Second, network layer
the network system of blockchain is essentially a P2P (point-to-point) network. Point to point means that there is no need for an intermediate link or centralized server to control the system. All resources and services in the network are distributed in the hands of each node, and the transmission of information is also a direct communication between the two nodes. However, it should be noted that P2P
(peer-to-peer) was not invented by Nakamoto, and the blockchain only integrates this technology
therefore, the network layer of blockchain is actually a particularly powerful point-to-point network system. In this system, each node can not only proce information, but also receive information, just like sending e-mail. You can write your own e-mail, and you can also receive the e-mail sent to you by others
in the blockchain network, nodes need to jointly maintain the blockchain system. Every time a node creates a new block, it needs to notify other nodes in the form of broadcast. After receiving the information, other nodes verify the block, and then create a new block on the basis of the block. In this way, the whole network can jointly maintain and update the general ledger of the blockchain system
however, what rules should the whole network follow to maintain and update the general ledger of the blockchain system? This involves the so-called "laws and regulations" (rules), which we will introce next: the consensus layer
Third, consensus layer
in the world of blockchain, consensus simply means that the whole network should maintain and update the general ledger of blockchain system according to a unified and agreed rule, which is similar to the rule of updating data. It is one of the core technologies of blockchain and the governance mechanism of blockchain community to let highly dispersed nodes reach consensus efficiently in the decentralized blockchain network
at present, the mainstream consensus mechanism algorithms include: proof of work of bitcoin (POW), proof of rights and interests of Ethereum (POS), proof of rights and interests of EOS (dpos), etc
we now introce the data layer, network layer and consensus layer. These three layers ensure that there are data, networks and rules for updating data on the network. However, there is no free lunch in the world. How can nodes actively participate in the maintenance of the blockchain system? Here is the incentive layer, which we will introce next: incentive layer< 4. Incentive layer
incentive layer is the so-called mining mechanism, which can be understood as incentive mechanism: you can get as much reward as you contribute to the blockchain system. With this incentive mechanism, the whole network nodes can be encouraged to participate in the data recording and maintenance on the blockchain
mining mechanism and consensus mechanism are actually the same truth. Consensus mechanism can be understood as the company's general rules and regulations, while mining mechanism can be understood as the reward rules for what you do well in the general rules and regulations
just like the consensus mechanism POW of bitcoin, it stipulates that more work pays more. Whoever can find the correct hash value first can get a certain amount of bitcoin reward
and Ethereum's POS stipulates that the older the holder is, the more likely he or she will be rewarded
it should be noted that the incentive layer is generally only available for the public chain, because the public chain must rely on the nodes of the whole network to jointly maintain data, so there must be a set of incentive mechanism to encourage the nodes of the whole network to participate in the construction and maintenance of the blockchain system, so as to ensure the security and reliability of the blockchain system
the blockchain is safe and reliable, and it is not intelligent enough, right? The contract layer we will introce next can make the blockchain system more intelligent
v. contract layer
Contract layer mainly includes various scripts, codes, algorithm mechanisms and smart contracts, which is the basis of block chain programming. What we call "smart contract" is at the contract level
if the bitcoin system is not intelligent enough, the "smart contract" proposed by Ethereum can meet many application scenarios. The principle of the contract layer is to embed the code into the blockchain system, in this way to realize the smart contract that can be customized. In this way, on the blockchain system, once the terms of the smart contract are triggered, the system can automatically execute commands< Finally, the application layer. The application layer is very simple. As the name suggests, it is a variety of application scenarios and cases of blockchain. What we now call "blockchain +" is the so-called application layer. At present, the blockchain applications that have been implemented are mainly various blockchain applications built on
eth, EOS and other public chains. There are more applications of gambling and games, and the real practical applications have not yet appeared.
Share from DTV: how does the blockchain of DTV make profits in the end:
1. Build a blockchain ecosystem
Why do start-ups join in blockchain public chain projects one after another? Because it's a great opportunity. Any enterprise has the opportunity to create an ecosystem that subverts the existing pattern with its own ideas and operations. In this system, the currency designated by the ecosystem owner will circulate
because start-ups hold a certain amount of money and reserve some money for enterprises to dig, and the total amount of money is fixed, the faster the flow speed of the ecosystem is, the greater the demand for money is. More transactions chase less money, and the currency is bound to appreciate, but this idea is based on the fact that the currency is irreplaceable
now many research groups are developing cross chain technology to connect blockchains in different fields, so as to achieve the free circulation of money flow and data flow, and finally go to the exchange
in this case, the impact of a chain of money shortage on the ecosystem may not be as simple as the classical monetary theory, and the money price is likely not to follow the simple relationship between supply and demand. Designers need to think about this from a macroeconomic perspective
this is also the most attractive part of blockchain project: everyone is likely to establish new rules in this new field and become the manager of Qu centralized system. By then, the owners of the blockchain will have the ability to control the economy of the whole field - selling or inhaling digital currency will have a huge impact on the instry
2. Providing services for enterprises
providing services for enterprises is the main profit model of blockchain projects at the present stage, and cloud storage security skeptics are likely to turn to traceable and tamper proof blockchain service providers to seek maximum data security
for example, a blockchain start-up operating a data sharing platform, its main business includes providing data storage and data transaction services for customers, thus charging service fees and handling charges
there are many domestic start-up companies operating such businesses, such as cloud nest, border intelligence, magic chain technology, etc. Each company has excellent technology, but to make a profit, it may have to work hard on the operation
today, Tencent cloud's tbaas has joined this field and can provide services covering finance, supply chain, Internet of things, medical and other fields. It is believed that the competition and expansion of customers will become more difficult in the future
3. Smart contract participates in profit making
smart contract is like a contract that can be executed automatically. The validity of the contract is judged and enforced by machines instead of people. Its essence is still a piece of code, but the traceability and non tampering characteristics of blockchain can ensure that this piece of code runs automatically under the non trust mechanism. Blockchain is the precondition of smart contract operation
in practice, there are many opportunities for profit making through smart contracts, and smart contracts can solve these problems in a non black box way
in the running process of the program, the smart contract performs audit, classification information and other operations, which eliminates the interference of middlemen, and the record will not be artificially damaged, and the font on the file will not be blurred for a long time
but to some extent, the operators of smart contracts themselves become middlemen, and they automatically collect and pay audit fees through smart contracts. This kind of special intermediary service saves a lot of costs for customers, and its essence is realized by improving efficiency
4. Operation of special service driven system
many enterprises have their own exclusive fields in building blockchain community. Take the neurogenomics project led by geneticist church as an example. After enjoying the gene sequencing service provided by neurola, consumers can not pay in the form of legal money, but have to exchange legal money into the token issued by neurola
as more people exchange legal money for this token, nebula will successfully build a blockchain platform with gene data as the core, and after that, it will better carry out precision medical services
generally speaking, this mode relies on the actual technology, makes profits from offline services at the beginning of the project, and converts the legal money in the income into token in the process of making profits. With the progress of the project, the platform can carry out more precision medical services with the help of the data obtained from the start mode, and its profit methods have become diversified, but the whole process will not be separated from the entity
in the whole process of enterprise operation, token is mainly used as incentive, and token appreciation is not a problem that geneticists should consider
The original purpose of project 1CO is to crowdfunding in the market through pre-sale service. In 2013, the early 1CO company appeared in the financial field, and then quickly detonated the entire digital money market, resulting in the rise of speculationhowever, this storm came and went quickly. From 2013 to 2014 alone, many projects died in the speculation or were directly judged as fraud
according to Engadget data, 45.6% of the 902 crowdfunding based digital currencies have failed in 2017
Even so, there are still many survivors. These enterprises (including those that build the ecosystem) attach great importance to the role of token, and the appreciation of token will be calculated as part of the profits In essence, it is similar to an enterprise operating both financial assets (token) and operating assets (service) to manage operating assets to make financial assets profitable. However, if the proportion of "financial assets" is too large, the risk will come uninvited The foundation of sharing economy is to monitor the available resources and corresponding demands in real time and make adjustments to maximize the utilization of resources. For unicorns like airbnb, they have a mature management mode and stable cash flow. They try blockchain because blockchain technology can bring more transparent, more efficient and fairer systemsthis kind of enterprises use blockchain in the way of private chain or alliance chain. They don't need token to participate in circulation, and the nodes don't exist anonymously. They are interested in blockchain technology itself
with the blessing of blockchain technology, the manual input of ID information issued by the government will be transformed into the safe storage and verification of ID issued by the government. Customers and landlords can completely rely on the evaluation content. At the same time, the comments can be traced back to avoid the possibility of negative comments being deleted and the participation of the Navy
the profit model of airbnb and Tencent
you are talking about the combination of blockchain technology and an instry. That is to say, "blockchain +" combines technology and instry deeply after combining specific projects to develop corresponding landing applications
the technical characteristics of blockchain and its application fields
① data can't be tampered with. Blockchain is a decentralized distributed database without centralized server, which can't be controlled by a certain person or an organization. Each node in the blockchain system stores one of the data. If the data on the node is changed, the blockchain system will be able to store one of the data, Then it can not be verified in the whole blockchain network. With this feature, it will be well used in finance, public administration data, audit data, etc
② distributed storage: in the area fast chain system, each running node has a complete data , which enables each node to independently verify and retrieve data, greatly increasing the reliability of the system. Combined with the characteristics of this blockchain technology, it is applied to games. We are familiar with the fact that our games are applied to a game server, It can greatly increase the stability of the game and enhance the game experience of the players.
③ anonymity. Traditional software clients need to register a user name and bind the mobile phone number. In order to increase the user's recognition, some will also increase the identity authentication. Combined with the blockchain technology, they are converted from the public key generated by the public cryptographic algorithm, This is usually a string of garbled characters. Bitcoin system is like this, but we don't know who is the operator behind it.
combined with this technical feature, we can make use of online payment, collection, property on the chain, etc. to greatly protect the user's information.
the CBRC, the Ministry of instry and information technology, the people's Bank of China and the State Administration for Instry and Commerce suggest that in recent years, in the name of "financial mutual assistance", the behavior of promising high returns and luring the public to invest funds has appeared in many places in China. Its main characteristics include: 1
first, there are many names. Common are: "XX financial mutual aid community", "XX financial mutual aid platform", "XX financial mutual aid financing", "XX charity financial mutual aid platform", "XX financial mutual aid investment", "XX mutual aid community", "XX wealth mutual aid platform", etc< Second, it develops rapidly. Relying on the Internet, through the website, blog, wechat, QQ and other platforms, the publicity has a wide range
thirdly, it is confusing. Under the banner of "overseas celebrities", some claim to "destroy the unfair world financial system, break the control of financiers, and create a community for ordinary people" as the goal. Through the establishment of the so-called "fair, just, mutually beneficial and honest financial platform for people to help others", the public can get more help by subsidizing others. At the same time, he falsely claimed that "after market test, he has been mature in many countries for many years, and has hundreds of millions of members in the world" and so on
4. Strong incement. It claims that the investment threshold is low, the cycle is short and the income is high. For example, after free registration, the investment of RMB 60000-60000 can be withdrawn after 15 days, with daily income of 1%, monthly income of 30%, annual income of 23 times, and no handling charge. In addition, if participants develop others to join, they can also get extra income such as recommendation Award (10% of offline investment) and Management Award (the corresponding proportion is determined according to the membership level). There is no upper limit for development personnel and no upper limit for rebate< 5. Strong concealment. Most of them are controlled remotely by overseas personnel, and the investment funds are often transferred through personal bank accounts or through third-party payment platforms
this kind of operation mode violates the law of value, and it is difficult to maintain the capital operation for a long time. Once the capital chain breaks, investors will face serious losses. The general public is requested to raise their awareness of risks, invest rationally and prudently, and prevent their interests from being damaged. At the same time, we can actively report to the relevant departments the clues we have learned about crimes
bitcoin home and many mainstream media have reported similar virtual money pyramid schemes.
originally, every job change means unknown. Sometimes when we stay in a position for a long time, it's easy to think that we know enough, but in fact, what you know is what you contact. If you think about the rapid development of society and the endless emergence of new things, it is impossible for us to know everything we meet. But one thing we can confirm is that we are always learning new things. On the other hand, we are always growing up
if the company is willing to give you the opportunity to know, explore and grow, then I think that no matter what instry you are working in, such a company is worthy of your trying, giving yourself an opportunity as well as giving the company an opportunity
finally, I want to say to you: come on, I hope everything goes well with you.