Blockchain washing machine
Yes! Before collecting sun Yuchen's information, the most intuitive understanding of him was that the founder of BoChang, some of whom called him a "liar", some of whom despised his marketing methods, and some of whom cut leeks by him. However, I have to admit that this 90 year old is really good at marketing, especially self marketing. For example, in this case, sun Yuchen was the first one to support it. He said boldly: as long as Zhao CHANGPENG agreed, I would like to deposit 7000 bitcoins in coin'an. Does it feel so cool and handsome that there's no one else
when I opened sun Yuchen's information on the Internet, I found that the wave field is only the present stage of his life, and his life experience is glittering
he is not only the top 30 entrepreneurs under the age of 30 in Forbes Asia, but also a best-selling writer. A lot of things that seem like eight strokes can't be done are evolving incisively and vividly in him. Today, let's take a look at the iterative sun Yuchen
Sun Yuchen is the most typical employee and believer attracted by bitcoin. On April 11, 2013, sun Yuchen saw a news on the New York Times that two people who wronged Mark Zuckerberg's money bought a lot of bitcoin. This was the first time he knew about bitcoinDorians Nakamoto's original intention of inventing bitcoin is to take a path of decentralization and deregulation. This concept has a unique attraction for sun Yuchen, who is born in the 1990s. In particular, the core features of bitcoin are decentralization, distribution, anonymity and deep web“ Bitcoin struck me because it was the first system in the world to provide settlement without a central node
for the first time, bitcoin realized that in financial clearing, there is no need to go through the central node, which shocked sun Yuchen. Because all along, everyone has no way to get rid of the centralized node in the field of currency clearing and settlement. So sun Yuchen bought bitcoin for all his tuition fees in Pennsylvania
different from the existing monetary system, bitcoin does not need central institutions such as the people's Bank of China or the Federal Reserve to keep accounts, but adopts a distributed structure, which makes it possible for peer-to-peer (P2P), transparent and almost free payment
SUN Yuchen participated in the new concept composition contest for three consecutive times, until he finally won the first prize for the fourth time. At that time, I thought that "I will become Han Han soon."
Later, he said that he admired Guo Jingming more and more“ I feel that Guo Jingming's business model is in line with the feeling of the post-90s. The post-90s just do personalized things. The post-90s only please people who like themselves, so it's easy to segment the market. Guo Jingming is also very similar to me, that is, he also wants to winSUN Yuchen hopes to build a team that "wants to win" for himself. He gives the example of Monkey King. The monkey king makes trouble in the heavenly palace, but on the way to escort Tang monk to get scriptures, he often fails to beat the monsters on the road, because the heavenly soldiers and generals are all civil servants, but the monsters on the road start their own businesses and have to rely on themselves“ So I ask my employees to have a monster temperament. "
I'm more concerned about getting things done.
no matter how much controversy there is about sun Yuchen, we can't deny that he really has a strong side. Even if the Internet giant bat achieved a market value of 10 billion US dollars, it has been nearly 10 years. On January 5 last year, the market value of wave field reached an all-time high, with a circulation market value of 13 billion US dollars. Sun Yuchen said that the real market value could reach more than 25 billion US dollars. It was only half a year since wave field was founded in July last year
he said that his wechat signature is: when he was young, he did a lot of fierce things, just to let the world pay attention to them; when he grew up, he did some plain things, just to let the world need them
Maybe I care more about getting things done than being a hero, he said“ I'm a young man who simply wants to do something. I've done what I want to do. This is actually the spirit of my post-90s entrepreneur. "to learn more about blockchain and currency market information, you can pay attention to microblog @ blockchain coin sea, or go to the website: coin sea departure https://www.bihai123.com.cn/news
Haier has established two modern intelligent International Center, three-dimensional warehouse and automatic logistics center. The logistics center takes the order information of users as the core, and effectively controls the inventory through the implementation of logistics information management means, so as to realize the JIT order distribution mode and thoroughly eliminate the waste of resources. Haier's warehouse is no longer a reservoir for storing materials, but a flowing river, in which purchasing and manufacturing activities are carried out according to orders. There is a saying of ancient merchants that "goods do not stay and benefit from self growth". Haier Logistics fundamentally eliminates stagnant materials and inventory through "zero stay" logistics operation. In terms of hardware, the two logistics centers have successfully integrated advanced technologies such as shuttle car, stacker and LGV of international leading level, and realized technologies such as laser guidance, wireless scanning and language monitoring, which makes them present the characteristics of "two highs and two zeros": high speed, high efficiency, zero inventory and zero liquidity loan. The logistics center speeds up the flow of goods through informatization. At present, the cargo area of the logistics center is 7200 square meters, but its throughput is equivalent to 300000 square meters of the ordinary plane warehouse. For the same work, Haier Logistics Center has only 10 forklift drivers, while the ordinary warehouse needs at least hundreds of people to complete such workload, which not only improves the economic efficiency, It also improves social benefits. Moreover, since the integration of Haier Logistics, the warehouse area has been reced by 90%, and the inventory capital has been reced by 77%, which not only saves the logistics cost, but also greatly saves the social liquidity
2 what are the components of Haier's distribution cost
the distribution of Haier Logistics is a collection of a series of activities such as goods collection, sorting, loading, packaging, assembly and processing. It includes: circulation and processing costs, assembly costs, sorting costs, indirect operating costs, vehicle costs, etc.
3 how does Haier rece distribution costs
JIT management will be implemented in the internal inventory management of enterprises to increase batches and rece batches, so as to replace inventory level with inventory speed. On the basis of ABC classification analysis, DRP will be implemented for finished procts, and the advanced resource management system will be used to implement the unified distribution strategy of internal and external materials. The warehousing and Distribution Division will undertake to rece the inventory cost and provide logistics support for the manufacturing system
the group will integrate and restructure the internal transportation resources of the enterprise, build the transportation division according to the strategy of logistics integration, and coordinate and control the transportation business in a unified way
Haier Logistics Reform, relying on basic resources, invites professional logistics companies to help determine the design scheme of enterprise logistics system, and establishes an expert Logistics Committee for development.
I hope I can help you
for example, if you drive around a commercial residential area, it's the kind with hotel apartments
and there are no other laundries around, so it's really more profitable
in commercial and residential areas, there are few households for a long time, most of them are business travelers, and most of them are young people, who have no leisure to wash their own clothes at home. They'll be sent to the laundry.
the development of Haier group can be summarized into three stages: the famous brand strategy stage (1984-1991), which took seven years to implement the famous brand strategy and establish a total quality management system through the process of concentrating on drying refrigerators
in the development stage of diversification strategy (1992-1998), it took seven years, through the extension of corporate culture and & quot; When the East lights up, the West lights up again; We have successfully implemented diversified expansion
in the stage of internationalization strategy (1998 -), the internationalization strategy oriented by creating international famous brands is speeding up its implementation and progress through the strategy of taking the international market as one third of the development space
at present, Haier has developed 62 distributors and more than 30000 marketing points overseas. Haier's development goal is to enter the world's top 500 at the beginning of this century and create China's world famous brand. Haier's internationalization strategy from the perspective of Haier Group's US factory construction
the development history of Haier can be divided into four stages: from 1984 to 1990, the stage of inward development; 1990-1996, export stage; 1996-1998, overseas investment stage (investment in Indonesia and other places); After 1999, the localization stage (investment, design, proction and sales in South Carolina, USA)
* from 1984 to 1990, the introverted development stage
Haier & quot; Going out & quot; It relies on a graal Road, that is, only on the basis of graally gaining a leading position in the domestic market can we start to promote internationalization. Therefore, at this stage, Haier first establishes Haier's brand image in the domestic market by means of innovative procts
Zhang Ruimin went to Sichuan to investigate the local market, and some users told him that Haier's washing machines were not easy to use and would often be blocked. It turns out that many farmers in Sichuan use washing machines to wash sweet potatoes, so sediment and roots often block the outlet of washing machines. Zhang Ruimin brought this problem back to Haier headquarters, but everyone took it as a joke, but Zhang Ruimin said seriously, "the problem of users is our topic." Haier's R & D department therefore invented a "big sweet potato" washing machine specially used to wash sweet potatoes. This kind of customized action has left customers a deep impression on Haier and launched a new era of marketing of Haier customized electrical appliances
* 1990-1996, export stage
in 1990, Haier refrigerators began to export to Germany and the United States. In order to persuade the picky German to enter the German market, Haier refrigerators and German famous brand refrigerators were put together to let German dealers choose by themselves. After strict inspection and trial, the dealers chose Haier refrigerator. As a result, Haier received an order of 20000 refrigerators, opening the way for Haier to go international. It opened the prelude for Haier procts to enter the overseas market. After nine years of efforts, Haier's marketing internationalization has achieved fruitful results: refrigerators, freezers, air conditioners and washing machines are exported to the United States, Japan, Australia, Europe, Southeast Asia, the Middle East, Latin America and other markets, with a total of 87 countries and regions. Haier's proction technology of refrigerators, air conditioners and washing machines is also exported to Indonesia, Malaysia, the Philippines and other countries and regions Countries like Yugoslavia and Spain. In the process of overseas sales, we mainly rely on foreign franchised dealers to set up marketing outlets and establish an international logistics center to ensure the supply of procts to overseas dealers and win international reputation
* 1996-1998, overseas investment stage
since 1996, Haier has invested overseas for the first time, and Haier cdlkg Electrical Appliance Co., Ltd. in the Philippines was established. Haier's proction technology of refrigerators, air conditioners and washing machines has also been exported to Indonesia, Malaysia, the Philippines, Yugoslavia and Spain, as well as Indonesia, Malaysia, Yugoslavia and Spain Iran, the United States and other countries have successively invested in the establishment of factories
* after 1999, the localization stage
in April 1999, Haier Group was the first "Trinity localization" overseas Haier in the United States. The design center was in Los Angeles, the marketing center was in New York, and the proction center was in South Carolina. Haier & quot; Going out & quot; Our success is closely related to the following factors: Taking the development of international market as a strategic part of marketing for a long time, following the changes of international technology and proct information, adhering to high quality, taking the creation of world famous brands as the guidance, developing new technologies and procts according to the different needs of users in various countries, carrying out technological innovation and proct innovation, and striving to implement the localization strategy, Wait<
[Haier's internationalization history]
three 1 / 3 & quots are proposed; Internationalization strategy
since the strategic idea of going abroad was formed, Haier has set up a great ambition in the initial reform, and its ultimate goal is to create an international Haier. China's Haier is a small area of international Haier, and international Haier will include the United States, Europe, the Middle East and Southeast Asia
in order to achieve this goal, Haier proposed & quot; Three 1 / 3 & quot; Strategy;, That is one third of domestic proction and domestic sales; One third of domestic proction is exported; The last third are overseas factories and overseas sales. There are three principles to implement this internationalization strategy: adhere to the guidance of export licensing; The first is quality; It's difficult first and easy later. First it's in developed countries, then it's in developing countries
in the process of implementing this strategy, hard work is certain, and Haier will use this strategy to create a unique path. While the procts go international, Haier also has its own principles: the first proct is introced, learning from the advantages that others have but don't have; The second one is made in China. We have designed our own procts to improve the quality; The third one is for export. The output will be expanded and standardized, and exported to all parts of the country; The fourth one is proced locally and abroad to rece the cost
in terms of brand, they are also divided into three steps. The first step is to go out and enter the mainstream countries and markets abroad. The second step is to go into the mainstream channels abroad and sell mainstream procts. The third step is to go up, that is to become a real local mainstream brand<
seeding stage of export licensing
Haier has initially established its international market reputation. Haier has entered the rooted stage of internationalization strategy and firmly rooted in the overseas market through the Trinity localization strategy of proct design, manufacturing and marketing
the United States is one of the top countries in the world's household appliance manufacturing instry and one of the largest consumer countries. To become a world-class household appliance famous brand, we must take root in the United States. Therefore, in the early stage of going out, Haier first established design centers in Los Angeles, Silicon Valley, etc., and established trading companies in New York to create Haier's popularity< br />" Trinity & quot;: Local design, local manufacturing and local sales
in April 1999, Haier, which is well-known in the home appliance instry, set up a factory in South Carolina, which represented a huge sensation for China and the United States. Different from other companies, Haier uses local resources and manpower, which makes it difficult for other companies to identify with and follow up. In March 2000, Haier refrigerators made in the United States have entered the families of American consumers. AHAM survey results show that Haier refrigerator has successfully occupied 35% of the U.S. market share in the 239-280 liter refrigerator market in the United States, which is the only way for Haier to succeed
after Haier set up a factory in the United States, Mike, general manager of Haier trading company, made a special visit to the South Carolina factory and said that Haier brand has created a high reputation in the United States, but that is based on going abroad. The investment of the South card factory will be a qualitative promotion to further improve the influence of Haier brand in the United States. With the support of the South Carolina factory, market expansion will be more powerful, because American consumers will think that this is their own proct and brand
indeed, as expected, the United States almost regards Haier as its own household appliance brand, and the degree of trust is reflected in the sales table<
invest overseas to build factories
after Haier invested overseas to build factories, in order to implement the internationalization strategy more thoroughly, it added three centers< First, information center. It is stipulated in the United States that the company can join local associations, such as AHAM and CEA associations in the United States, after investing and establishing a factory in the local area. This means that the company has the qualification to participate in the formulation of local instry standards, and can understand the local instry trends and competitors' information. At the same time, it has the qualification of fair competition with local famous brands because it is made in the United States< 2. Design center. Haier's overseas business ideas are designed according to the requirements of local consumers. Through local design and local proction, Haier can transform the needs of users into procts that users are satisfied with at the first speed. In the United States, Haier first launched one of the brands that met the energy consumption star standard in 2001. Under the standard of environmental protection, Haier's brand reputation has been promoted, as well as the export and domestic market development in other regions< Third, resource center. It is helpful for Haier to integrate global resource advantages and improve proct competitiveness by mastering local advantageous sub supplier resources through local factories. Now we provide parts support for Haier, and there are more than 40 international companies in Dadong company, which are among the world's top 500 enterprises
cross border M & A breaks through the European position
Europe is the world's home appliance Kingdom, and many famous home appliance manufacturers in the world are in Europe, famous for their exquisite and high quality. Therefore, breaking through Europe becomes the second position of Haier's internationalization strategy< In July 2001, Haier Group acquired a refrigerator factory in Italy, which is different from the way of setting up a factory in the United States. Haier merged a refrigerator factory in Italy and set up Haier Italy Electric Appliance Co., Ltd. to implant the Haier brand into the European market and share the original factory of local culture, Replace all the bad household appliances with the household appliances proced by Haier, and create an equal high-level brand with the famous brands in Europe and America. This is another great feat of Haier's localization strategy in developed countries after the United States, and another successful symbol and new milestone of Haier's implementation of international famous brand. The factory was put into operation in that month, and the proct quality and output reached the highest level in history
the adoption of M & a mode makes Haier more powerful and has three advantages in developing the international market. First, quickly enter the local market. In 2001, the sales volume of Haier refrigerators in Europe exceeded 60 million US dollars. On this basis, it is particularly necessary to establish a local manufacturing center, and the implementation of merger strategy can quickly meet the market demand. Second, integrate local resources in the shortest time. Successfully mastered the raw materials, equipment procurement, network resources, human resources, technical resources, external public relations resources, the soft and hard environment for enterprise development quickly built up. Third, the elimination of technical barriers to trade. European countries have set up proct certification, tariffs and other trade technical barriers for Asian procts. Local proction has completely broken through these restrictions, and Haier procts have no obstacles to enter the European market
Sanrong Yichuang & quot; After graally sowing, sprouting and growing up overseas, Haier further promoted & quot; Three melts and one creation & quot; Concept, comprehensively consolidate the overseas market position< br />
" Three melts and one creation;, That is to say,
create a local brand through financing, wisdom and culture, which is also the ultimate embodiment of international Haier. Only in this way can we meet the changing indivial needs of local consumers ahead of time and improve Haier's brand reputation in the international market
to implement the localization strategy, cultural integration is very important. The integration of the two cultures is difficult, but in essence, innovative ideas can be integrated. Haier has graally realized the integration of Haier culture and local culture through the common business philosophy and enterprise spirit. In American factories, we can see everywhere the same management concept as Haier in China,