Xiaomitao blockchain
in a narrow sense, blockchain is a kind of chain data structure that combines data blocks in chronological order in a sequential way, and it can not be tampered with and forged by cryptography. In a broad sense, blockchain technology is a new distributed infrastructure and computing paradigm, which uses blockchain data structure to verify and store data, uses distributed node consensus algorithm to generate and update data, uses cryptography to ensure the security of data transmission and access, and uses intelligent contract composed of automated script code to program and operate data
both eurocrowdfunding and Ethereum use blockchain technology.
it's not just about customer experience. If you want your business to continue to grow, you have to go offline. Ali acquired Suning, Yintai department store, Bailian, etc; Jingdong acquired Yonghui. Companies need to grow. If they stay where they are, growth will slow down
in fact, e-commerce and traditional retail share the same goal - how to sell things in the most efficient way, so sales is the goal
However, traditional retail and e-commerce have no advantage in competition, because the operating costs of property and personnel are too high. If the traditional instry uses the way of price to PK with the e-commerce, this is the most stupid move and will lose. The trial value that stores can provide is no longer important. Because the same purchase socks, online shopping can list all the performance, price in front of you, store price comparison up a lot of trouble, so the value of traditional retail this part is also disappearingthere is only one value left in the traditional instry: the place of sale
when the value of your existence has become very small, where is your real way out? Two shopping malls on Huaihai Road, Pacific department store, have closed down, but K11 is full of business. Obviously, this is not a business circle problem
we can see that if the traditional instry does not change itself, it can only close down. Change must change the purpose, sales is not your purpose, sales is the result. No matter what you design, your goal is to let consumers enjoy it
The best example of
is Chengpin bookstore. Is the purpose of people going to Chengpin Bookstore really to buy books? And there is no discount on the original price. You can buy the same book at a cheaper price, but you don't think so. You must buy it at Chengpin bookstore
buying a book is just a result. When you go there, you don't want to buy a book. The whole experience is more than just a touch and a look. The experience itself is a part of spiritual enjoyment
this is exactly what the Internet can't do. This is the place of sale. This is not a place to simply sell things, but to bring you spiritual enjoyment, far beyond the simple experience of shopping. This is the new retail in the future
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