Blockchain game management
according to Xiao Wang, the concept of blockchain as a service (baas) is mainly proposed by Microsoft and IBM. To put it bluntly, it is actually a new type of cloud service, a cloud service combined with blockchain technology. For example, Microsoft's azure cloud computing platform and IBM's bluemix garage cloud platform all provide blockchain as a service baas
blockchain as a service (baas) is a space created by enterprises such as Microsoft and IBM from their own cloud service network to run a blockchain node. Compared with ordinary nodes and exchange nodes, the main purpose of baas nodes is to quickly establish the development environment they need, and provide a series of operation services based on blockchain, such as search query, transaction submission, data analysis, etc. these services can be centralized or decentralized to help developers verify their concepts and models faster. The service of baas node is reflected in: it is more instrumental and easy to create, deploy, run and monitor blockchain.
Well, I'm a blockchain operator
Yes, I am engaged in operation work in blockchain technology instry, covering community operation, user operation and content operation
is there any doubt that the blockchain technology is developing steadily, but the blockchain instry seems to be ups and downs? Blockchain operation is also exploring in constant changes. Me too
here is my confession
1.1. Not sad or happy, token is not all
operating in the blockchain instry, and the price is inevitable to talk about. Ups and downs are common, and ups and downs are daily. If you don't have a mind to see the strange, I'm afraid you can't bear such changes in the blockchain instry
2.2. Work or work, no change
what is operation? Compared with the early Internet instry, when most of the operations in the instry are still relatively shallow community operations, what we can do is to exceed the average level in the instry. Operation is still those operations, and because it is a blockchain instry, the nature of operation will change
3.3. Although it's exploration, there are also routines
in the process of operation in the blockchain instry, you will find that some operations still stay at the level of simple community operation or user operation, and even can't be called user operation, while some operations can be transformed from Zhonghua Li, upgrade and iterate their own operation routines, and have their own views on the development of the instry, We have explored our own methodology of blockchain operation
4.4. Professional level, top matching ability
what is professional? Ten points, twelve points. If the operation in the classical Internet era is traceable and the methodology of operation has a way to go, then the operation of the blockchain instry is based on the classical Internet operation. The changes in the blockchain instry are no less than those in the early years of the Internet, and even more than those in the early years of mobile Internet, o2o and other procts. What we need is not only the professional level of operation, but also the top allocation ability
5.5. To understand what you want to do
to enter the operation of the blockchain instry, most of you are interested in the infinite opportunities contained in this instry, or even directly cross-border from unrelated instries. No matter what your professional background is before you become a blockchain operator, I believe this instry will bring you what you want. But the question is, before you enter the instry, do you really want to understand what you want
6.6. Your core competitiveness and how to continue to advance
whether you operate in the classical Internet instry or in the blockchain instry, we must continue to explore, strengthen and continue to advance your core competitiveness. If you're good at it, dig deep. In the starting line and no big difference, the heart is the only key
the development of a new thing still needs to go through many detours, and the development of an emerging instry will also go through many key nodes
when eating crabs, you have to eat your own skills, don't you
how does blockchain lead to changes in the game instry
in the past few years, the game instry has become the focus of many innovations - Virtual Reality (VR), augmented reality and artificial intelligence. However, the contribution and development space of blockchain is unique, which is expected to bring higher transparency and trust to the game instry
investors certainly don't want to be spectators of this trend. They want to catch up with the fast train of the blockchain game. For them, this technology has subversive potential and also brings real economic benefits. Therefore, they decided to use capital to make this emerging technology a breakthrough in the game instry< However, how can DLT bring benefits to developers and the game instry? From the perspective of use cases, blockchain has unlimited possibilities, or will change the instry in a variety of ways:
blockchain can help developers eliminate the gray trading market related to game assets - game developers tend to design games as a closed ecosystem, hoping to ensure that the value in the game will not be mapped with the value in reality. For example, players cannot make money by selling game assets, nor should they trade assets in one game for assets in another. But such control, on the contrary, leads to the emergence of gray market, participants can gather together to complete resource transactions. With the support of blockchain technology, game publishers can embed management rules into token assets, so as to charge transaction fees for every asset transfer in any environment. In this way, users can really freely trade the assets they think are suitable, and publishers can also obtain additional revenue outside the core business
blockchain can also map value and intangible assets - when cryptokitties launched a wave of "cloud cat" on Ethereum, people began to realize the close relationship between DLT and games. The game allows players to use cryptocurrency to buy and trade unique virtual kittens. Because each kitten has a unique identity mark, this collector's game actually uses the so-called irreplaceable signaling (NFT). So far, players have spent millions of dollars on kittens. The most expensive kitten has sold for a sky high price of 600 ethers, more than 173 thousand dollars at the market price at that time. Games such as cryptokitties prove the powerful function of DLT through the token of assets. In this way, each asset can be proved to be unique or scarce, ensuring that users have clear ownership of digital assets, and allowing these assets to interoperate in application scenarios outside the original ecosystem. These functions bring higher perceived value to users, thus increasing the possibility of consuming real money in the application. However, it must be admitted that although cryptokitties show the application prospect of DLT in the field of games, they fail to create a good experience to attract more audiences. The next generation of blockchain games, such as epics digital collectibles, will further seamlessly integrate DLT with a consumer centric and engaging gaming experience
blockchain can help users purchase, sell and store in-game assets - with the help of DLT, the distribution and transaction of in-game assets will usher in an unprecedented new situation
developers can introce rules that allow players to purchase assets with cryptocurrency in game design, so as to make the whole purchase process easier, faster and safer. Similarly, cryptocurrency can also solve the micro transaction challenge. But game publishers are also very clear that most ordinary players are not familiar with the transaction mode of cryptocurrency, so they will hide these elements behind the regular payment gateway. In addition, developers can also use frameworks created specifically for digital assets in the game. As mentioned above, cryptokitties is built on Ethereum, and more blockchain implementation standards specifically for game design have emerged. Dgoods is such a solution, which is a token framework initially established for eosio protocol
mythical games is a developer that uses dgoods to build an in-game asset trading system. The company plans to launch its first game, blankos, in 2020. Blankos is expected to become the largest blockchain game so far, which can dock with many player communities such as PC, game console and mobile devices
it is believed that in the near future, more developers will use digital asset framework to design in-game economic system and jointly improve asset operation process
blockchain can help developers improve customer engagement and increase the average revenue per player (arppu) - NFT is expected to play a huge positive role in this regard. Game publishers have long noticed that e to the higher perceived value of users, games matching blockchain technology often have higher arppu indicators. NFT is also quietly changing the interaction between brands and consumers. This new marketing method no longer emphasizes the invasiveness, but pays more attention to the final consumer value, and improves the participation. For example, azarus has set up a set of E-sports network on the twitch streaming media platform. Players who watch E-sports content for a long time can get aza coin as a reward, and use this token to exchange game items. This way of turning the viewing time of game related content into rewards for items in the game will encourage players to pay attention to the game for a long time, and then increase their enthusiasm in the actual play. In view of the good participation effect brought by this new marketing method, I believe that more game publishers will invest considerable marketing funds in this field in the future
promote market growth
the game market has a considerable scale, and the blockchain has also attracted many investors; The combination of the two is pushing the development of the game instry to a new height
today, more than 2 billion players play games on computers or smartphones. Newzoo, a game and E-sports analysis company, estimates that the total number of gamers in the world is as high as 2.5 billion, which means that one out of every three people is a gamer. By the end of this year, the total spending of global users on games will reach US $152.1 billion, an increase of 9.6% over 2018
obviously, games have become one of the fastest growing instries in the world, while blockchain has brought countless unprecedented possibilities through a more open and credible environment, which has become an important means and pillar factor to enhance the image of the game instry. This in turn will attract a large number of investors, especially those who focus on the direction of DLT games
many excellent investors for blockchain have begun to include game companies in their portfolios. For example, venture capital firm SVK crypto has officially invested in mythical games, azarus and high fidelity. Among them, high fidelity is a VR platform established with the participation of Philip Rosedale, the developer of the popular game second life. It plans to use blockchain technology to manage the ownership of assets and currencies in the game
in addition to SVK crypto, the EOS VC consortium of block.one also includes Galaxy digital and finlab AG. Interestingly, finlab AG has also shown interest in the gaming instry, especially in investing in upland. Galaxy digital, one of the three brothers, is naturally unwilling to lag behind. Recently, it has also participated in the financing of immutable, a Sydney blockchain game start-up
in a word, institutional investors for blockchain hope to take action in the fast-growing game instry. The continuous injection of relevant capital may comprehensively promote the development and maturity of the blockchain game market.
according to the classification of cryptogames, hot potato, Collectible transaction, spinach and Ponzi are the main game playing methods among the online blockchain games. The most popular games are hot potato games, including two popular games recently - cryptocelebrities and cryptocountries. There are 35 collections and transactions, ranking second, mainly represented by cryptokitties. Spinach and Ponzi are 17, ranking third, with etherroll and etheremon as the star procts
blockchain games also use a variety of themes, from cats, dogs, dragons, pigs and other animals to people, cars, countries, teams and so on
blockchain game 1.0 era
time: November to December 2017
main playing method: Collection + transaction
representative works: cryptokitties, cryptopunks
blockchain technology gives uniqueness to players' digital assets. This graally leads to the concept of NFT (non fungible tokens). The uniqueness and scarcity of people's assets in blockchain games will not change with the game itself. The concept was first applied by cryptopunks, which was launched by larva labs in June of 17. The system randomly generates 10000 punk avatars, which are put on Ethereum through smart contracts and distributed to players for free for trading
when axiom Zen studio added attributes, reproction and auction functions to NFT, cryptokitties was born. People can buy kittens with different attributes, breed with other cats, or sell their own cats through Dutch auction. Kittens with rare and unique genes are wildly sought after by people, and they get a high premium
people continue to develop on the basis of cryptokitties, adding accessories and combat functions, as well as gold digging, feeding, and looting
blockchain game 2.0 era
time: December 2017 to January 2018
main play method: Ponzi like
masterpiece: etheremon
at the beginning, etheremon's play method was very simple and crude. After a player bought a pet, as long as someone bought the same pet, the player could get a small part of eth reward. The game team quickly made a profit of about 2000 eth in a week. Then completely change the way of play, successfully transformed into a collection + combat game. This kind of Ponzi like game was quickly imitated by other manufacturers, and many imitators such as ethertanks and ethertanks appeared<
blockchain game 3.0 era
time: January 2018
main play method: fixed price, forced price hot potato mode
representative works: cryptocelebrities, cryptocountries
players buy encryption celebrities (Nakamoto, musk, etc.) and encryption countries (Japan, the United States, etc.), e to the uniqueness of assets, Subsequent players can only buy from asset owners at a higher price. The price is forced to rise, and the platform earns part of the price difference. At present, the country with the highest price is Japan, about 700 eth, and the most expensive celebrity is Elon Musk, who is worth about 200 eth
blockchain game 4.0 era
time: February 2018
main playing methods: combination of multiple mechanisms
representative works: world.mycollect, cryptocities
in the game, multi-level sales and sharing, player exploration (randomness), lottery, resource uniqueness and other playing methods are adopted. In cryptocities, for example, players can buy countries, continents and the world to "conquer.". The player who conquers the world can get 1% of the transaction volume of the continent and the country, and the player who conquers the continent can get 1% of the transaction volume of the country. In the future, players who conquer the country can get 1% of the transaction value of their subordinate cities. When exploring a new city, players have a chance to explore gems and get eth rewards
at the same time, spinach games also emerged. The high transparency of blockchains makes it easier for them to gain the trust of investors. The more famous ones are etheroll and vdice. They play simply and rudely. Players spend a certain amount of eth to bet on a certain number. When the number randomly generated by the system is less than that number, they can get profits
in addition, there are RPG (ethercraft), battle games (etherbots) and binary (ethermeng king), etc
2
advantages and disadvantages of blockchain games
throughout these successful cases, we find that blockchain games do have unique advantages:
high degree of trust: trust is quickly established through open source contracts, the use process is completely transparent, and the information is completely symmetrical. Fairness: data can not be tampered with and rules will never change. Assets belong to indivial players: Players' assets will not be lost with the decline of the game. Strong community attribute: blockchain itself has strong transaction and community attributes
of course, the current blockchain game is also in its infancy, with obvious disadvantages:
unable to interact in time: there are uncertain waiting time and congestion in blockchain transactions, so it is difficult to form timely interaction between players. The cost of sending instructions is high: every time the instructions are sent, gas will be consumed, while the price of eth still makes the cost of gas relatively high. Immature development environment: at present, Ethereum's virtual machine and programming language solidness are the most mature development environment in many public chains. But compared with other popular languages, it is still very immature
3
Gamification will boost the implementation of blockchain
in traditional desktop online games, manufacturers constantly encourage new players, leading to inflation, and the real value of all assets of a game account is often far lower than the players' investment. After the emergence of mobile games, the mode of props binding account and account binding ID card soon became popular. This also makes once the player decides to leave a game, he must give up all the virtual assets in the game. The emergence and continuous maturity of blockchain technology will make the decentralized formulation of game rules and decentralized storage of virtual assets technically feasible. The convenience of virtual assets on the chain also makes the blockchain easier to land in the game scene
cryptogames believes that the development direction of blockchain games, or the development direction of classic games (like basketball, football and chess, once the rules are determined, they will last forever), It must be "decentralized":
the rules are determined by the players through negotiation, and the players supervise each other to ensure that the game is carried out according to the rules. All the props used in the game are owned by the players themselves. If someone breaks the rules or is not happy with the game, they can go away directly. There is no centralized organizer in the game itself.
the popularity of cryptokitties has greatly promoted private wallet, Blockchain game, as an early application of blockchain, has rapidly promoted the popularity of blockchain. Similarly, the use of game development experience and game design concept to develop a game
Newton is a social economic infrastructure that provides governance, collaboration and incentive. Newton, through the basic technology, protocol layer and application layer blockchain technology architecture, has built a social economy managed by non-profit foundations, replacing the traditional economy managed by closed-end for-profit companies, and implemented the vision of "everyone should benefit from the economy". Compared with the traditional business, the transaction cost of social economy is greatly reced because there is no commercial intermediary
the man-machine community created by Newton, which is composed of human and machine nodes, can be calculated as newforce according to the degree of contribution to the ecology, so as to obtain the corresponding new incentive according to the newforce value, so as to ensure that the economic beneficiaries cover the service providers, consumers and other ecological participants. Newton planned the application scenarios of chain retail, supply chain, agriculture, public welfare, games and self finance to serve the real economy
newmall, a chain retail platform to be launched in 2019, is Newton's first commercial application scenario. Compared with traditional e-commerce, on the chain retail platform, participants including but not limited to shopping, browsing advertising, promotion and other behaviors can get the incentive of new. Participants own their own data to prevent the disclosure of consumption information. For businesses, the platform cost will be greatly reced. Moreover, Newton is initiated by a non-profit organization. Newmall will not retain any platform fees as profits, and will encourage the participants in the form of new in various ways.