New media blockchain operation

1. It can record the sharing behavior of all participants openly, transparently and credibly in the ecation sharing ecology. In the process of disseminating information and importing users, it makes the ads put by advertisers more targeted and truly achieve accurate delivery.

2. Based on the blockchain technology, Qingda new media, through the interactive mode of "offline laying of smart machine + online ecation of good class app", enables cooperative institutions and users to realize value transformation on the good class app through the golden diamond obtained by code scanning lottery on the offline Qingda new media smart machine. Through app, users can not only share more ecational resources, but also spread valuable content and activities in the form of interaction, reading, forwarding and recommendation through the points (Gold Diamond) exchange service. When the communication behavior meets the effect requirements, users can get rewards to exchange for more high-quality ecational resources, which is very promising.

3. At present, we media number penguin has the best treatment (it has promotion activities). Penguin and Tencent micro TV have set up the "most beautiful Guardian list", which pays up to 30000 yuan to creators based on account activity, number of fans and degree of communication. At the same time, Tencent micro TV also provides targeted support to talents in various instries, and provides such benefits as Jingdong card, professional account plus V certification rights and content guidance for talents who meet the reward standards

4. Yes, based on the application of "accurate positioning of offline crowd + accurate marketing of online scene" and blockchain technology, Qingda new media has truly realized the vertical field and accurate coverage of consumers.

5. For the integration of Qingda new media and blockchain technology, many instry tycoons and cooperative ecation institutions have expressed their support, which is very promising.

6. New media is in the process of continuous development. The "new" of new media is doomed to continuous iteration. Compared with traditional media, media has clear characteristics and attributes. In 2020, new media will have the following five development trends
1. Decentralization
in the era of new media, the media platforms are diversified, the personnel who proce media information are also diversified, and the information distribution is directly completed by the platform, which changes the top-down communication mode of traditional + media, so the new media mode, therefore, has the characteristics of decentralization
2. Mobility
the Internet has entered the mobile era from the PC era. At present, the users of microblog, wechat and other new media platforms are mainly concentrated on the mobile end. Therefore, new media presents the characteristics of mobility in both platform selection and user dependence
3. Popularization
at the beginning of the development of new media, it shows the characteristics of youth. The core users of the new media platform are mainly young Internet users. At the present stage, Internet users of all ages have participated in the proction and dissemination of new media information, and new media has shown the characteristics of universal< At the present stage, new media not only differs from traditional media, but also embodies the characteristics of integrated media. New media should not only develop its own new media, but also take advantage of traditional media to integrate with traditional media in content and platform
5. Matrix
the decentralization of new media makes it more diversified in content and platform. In order to give full play to the communication role of new media, enterprises and organizations present the characteristics of matrix in the operation planning of new media. Through the establishment of account communication matrix, enterprises can carry out planned content operation to maximize the effect of new media communication
therefore, the new media full platform operation you mentioned is a new trend. Previously, the company only operated a public official account, but now it is no longer available. Combined with the current market, only the new media operation matrix can maximize the communication effect
at the same time, it is not recommended for enterprises to operate by themselves. As the saying goes, "professional people do professional things". New media agent operation companies generally have mature and stable project operation teams, and their personal quality and teamwork are very professional. Looking for new media agent operation is to find professional people to help deal with things they are not good at, which is the most cost-effective form for enterprises.

7.

the future development trend of new media instry:

one is mobile , and mobile devices represented by mobile phones and tablets are increasingly becoming the main means for people to obtain information

the second is visualization , video has become the trend of news communication, both traditional media and new media take video business as the development focus

thirdly, intelligent , the popularization and application of big data, cloud computing, artificial intelligence and other technologies have changed the traditional way of news collection, proction and release, reshaped the information dissemination process, and greatly stimulated the news proction potential

The popularity of the Internet has lowered the threshold of information release, and the audience is no longer just a passive information receiver, but widely involved in information proction, becoming an equal member in information dissemination

Many media organizations are changing from a single content provider to a comprehensive service provider, relying on existing or new network platforms to aggregate user resources, expanding their influence and expanding their profit model

Sixthly, the media competition is increasingly evolving into a competition of comprehensive strength, the cross-border cooperation between the media instry and other instries is deepening, and the combination of content and technology, media and capital is becoming closer and closer

8. Yes, the era of "Internet plus" will enter the era of "block chain +". The application of block chain technology in all walks of life is inevitable. In many instries and enterprises, the new media actively embrace the technology of block chain, and then give a perfect answer.

9. Qingda new media has been able to play with the landing application of blockchain technology. The point-to-point and decentralized features advocated in the application of blockchain can be classified into three core Keywords: incentive, consensus and trust.

10. Haoban app is launched by Qingda new media based on blockchain and smart contract, which conforms to the consensus and incentive mechanism of blockchain and is committed to bringing more high-quality ecational resources to users.