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Cnisa global blockchain Brand Laboratory
Publish: 2021-05-17 23:49:28
1. The content of blockchain is comprehensive.
2. Cooperative development of e-commerce marketing is a new form of marketing. At present, it is only at the initial stage in all parts of the country, but there are also many successful cases. Foreign experience shows that the cooperative with the help of electronic information platform to carry out agricultural procts marketing is promising, it is worth the cooperative combined with their own characteristics to carry out targeted exploration. At present, the cooperative e-commerce marketing mainly has the following three forms:
one is the cooperative self website. Through the network and merchants proction and marketing docking, the procts are sold at home and abroad. For example, more than 200 cooperatives in Beijing have set up their own websites or webpages. Daxing District of Beijing has established the marketing mode of e-commerce trading system and initially established the framework of "online trading and offline distribution". In 2009, the e-commerce turnover of agricultural and sideline procts reached more than 10 million yuan, making an innovative exploration
the second is to open a shop online. Cooperatives can enter Alibaba, Taobao and other online trading platforms to realize online marketing of agricultural and sideline procts. Compared with the cooperative's own operation website, the cost of entering the mature e-commerce platform is relatively low< The third is the marketing mode of online consortia. For example, in 2008, Fangshan District of Beijing built the "online union" relying on the "Fangshan rural cooperative network". In the past two years, the online union has established online stores for 120 cooperatives, promoted 562 kinds of member procts, involved members and led 20059 farmers, and achieved an accumulated operating income of 17 million yuan. The website sets up columns such as cooperative profile, proct exhibition hall, management and construction, technical services, etc. to publicize the procts of the cooperative, provide technical services for its members, establish the cultural image of the cooperative, and strengthen the external exchanges of the cooperative“ The opening of "online union" information service platform widens the income channel for the members of the cooperative and improves their income
in the development of e-commerce, cooperatives need to solve the following problems: first, there is a shortage of talents, especially professional e-commerce talents. The cost of attracting excellent e-commerce professionals is very high for a single cooperative, so it may be more suitable for the actual development of cooperatives to carry out e-commerce professional training for sales personnel; Second, it is difficult to fund. To run the website well, it needs continuous capital investment. Many cooperatives will invest in the early stage of e-commerce development, but they are often abandoned in the later stage, leading to the failure of previous achievements; Third, there are some difficulties in brand promotion of cooperatives, especially in small-scale cooperatives, whose agricultural and sideline procts do not have scale effect or brand effect, and the input-output ratio of e-commerce is very low
Case: Sanlian fruit and vegetable professional cooperative of Chengdong village, Chang'an Town, Haining City
Sanlian fruit and vegetable professional cooperative of Chengdong village, Chang'an Town, Haining City, Zhejiang Province is a cooperative specialized in grape proction and sales, with a base area of 3000 mu and an annual output of 6600 tons of grapes. In March 2011, the cooperative set up a website at a cost of about 20000 yuan, devoted to the promotion of "Shengyou" grape. The college student village officials of Chengdong village provided photos, news and other materials to improve the market awareness. At the same time, a complete information platform was built to facilitate the communication between supply and demand and expand sales. Since the establishment of the website, it has been paid more and more attention by wholesalers and consumers. Recently, there are four or five hundred daily hits. Wholesalers from Shandong, Jiangxi, Guangzhou, Hangzhou, Jinhua and other places have come to buy grapes. In addition, retail sales show that some varieties of grapes are in short supply
the cooperative cooperates with "a website" to participate in search ranking. Pay per click, 8 cents per click, 300 or 400 yuan per day. Although the cost is not low, considering that "a website" covers more than 90% of Chinese netizens, it can bring huge customer flow to the grape brand of the cooperative, turning it into business opportunities and profits. At that time, the cooperative concluded that it was worth the money. After the operation of the website, the cooperative soon realized that it was not "value for money", but "value for money". According to the person in charge of the cooperative, after the adoption of network marketing, the brand awareness has increased, and the sales volume and sales price have increased by more than 20% compared with last year. Today, 30% of the total sales revenue comes from the information channel obtained through the network platform. According to the preliminary estimation, the revenue is about 1 million yuan, which is nothing compared with the 20000 yuan needed for the construction of the website and the later maintenance cost.
one is the cooperative self website. Through the network and merchants proction and marketing docking, the procts are sold at home and abroad. For example, more than 200 cooperatives in Beijing have set up their own websites or webpages. Daxing District of Beijing has established the marketing mode of e-commerce trading system and initially established the framework of "online trading and offline distribution". In 2009, the e-commerce turnover of agricultural and sideline procts reached more than 10 million yuan, making an innovative exploration
the second is to open a shop online. Cooperatives can enter Alibaba, Taobao and other online trading platforms to realize online marketing of agricultural and sideline procts. Compared with the cooperative's own operation website, the cost of entering the mature e-commerce platform is relatively low< The third is the marketing mode of online consortia. For example, in 2008, Fangshan District of Beijing built the "online union" relying on the "Fangshan rural cooperative network". In the past two years, the online union has established online stores for 120 cooperatives, promoted 562 kinds of member procts, involved members and led 20059 farmers, and achieved an accumulated operating income of 17 million yuan. The website sets up columns such as cooperative profile, proct exhibition hall, management and construction, technical services, etc. to publicize the procts of the cooperative, provide technical services for its members, establish the cultural image of the cooperative, and strengthen the external exchanges of the cooperative“ The opening of "online union" information service platform widens the income channel for the members of the cooperative and improves their income
in the development of e-commerce, cooperatives need to solve the following problems: first, there is a shortage of talents, especially professional e-commerce talents. The cost of attracting excellent e-commerce professionals is very high for a single cooperative, so it may be more suitable for the actual development of cooperatives to carry out e-commerce professional training for sales personnel; Second, it is difficult to fund. To run the website well, it needs continuous capital investment. Many cooperatives will invest in the early stage of e-commerce development, but they are often abandoned in the later stage, leading to the failure of previous achievements; Third, there are some difficulties in brand promotion of cooperatives, especially in small-scale cooperatives, whose agricultural and sideline procts do not have scale effect or brand effect, and the input-output ratio of e-commerce is very low
Case: Sanlian fruit and vegetable professional cooperative of Chengdong village, Chang'an Town, Haining City
Sanlian fruit and vegetable professional cooperative of Chengdong village, Chang'an Town, Haining City, Zhejiang Province is a cooperative specialized in grape proction and sales, with a base area of 3000 mu and an annual output of 6600 tons of grapes. In March 2011, the cooperative set up a website at a cost of about 20000 yuan, devoted to the promotion of "Shengyou" grape. The college student village officials of Chengdong village provided photos, news and other materials to improve the market awareness. At the same time, a complete information platform was built to facilitate the communication between supply and demand and expand sales. Since the establishment of the website, it has been paid more and more attention by wholesalers and consumers. Recently, there are four or five hundred daily hits. Wholesalers from Shandong, Jiangxi, Guangzhou, Hangzhou, Jinhua and other places have come to buy grapes. In addition, retail sales show that some varieties of grapes are in short supply
the cooperative cooperates with "a website" to participate in search ranking. Pay per click, 8 cents per click, 300 or 400 yuan per day. Although the cost is not low, considering that "a website" covers more than 90% of Chinese netizens, it can bring huge customer flow to the grape brand of the cooperative, turning it into business opportunities and profits. At that time, the cooperative concluded that it was worth the money. After the operation of the website, the cooperative soon realized that it was not "value for money", but "value for money". According to the person in charge of the cooperative, after the adoption of network marketing, the brand awareness has increased, and the sales volume and sales price have increased by more than 20% compared with last year. Today, 30% of the total sales revenue comes from the information channel obtained through the network platform. According to the preliminary estimation, the revenue is about 1 million yuan, which is nothing compared with the 20000 yuan needed for the construction of the website and the later maintenance cost.
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