How to understand customers with blockchain
If you want to understand the application of blockchain, you can refer to many books and opinions, such as illustrated blockchain, blockchain: reshaping the economy and the world, blueprint and guide of new economy, and articles of coin'an community, including a detailed understanding of the platform of coin'an community, with great strength
As the name suggests, blockchain is composed of block and chain. It is a new application mode of computer technology such as distributed data storage, point-to-point transmission, consensus mechanism, encryption algorithm and so on. It is a kind of chain data structure that combines data blocks in order according to the time sequence, and it is a secure and reliable distributed account book that can not be tampered with and forged by means of cryptographyin 2008, in his paper bitcoin: a peer-to-peer e-cash system published by Nakamoto, he first proposed the idea of blockchain and encrypted digital currency. Starting from bitcoin, blockchain has become the underlying technology of various digital currencies
Second, the working principle of blockchain:1. The basic concepts include: (1) transaction: one operation will change the account status once, such as adding a record 2) Block: records the transaction and status data within a specified time, which is a consensus and preservation of the current account status 3) Chain: it is composed of a series of blocks in chronological order, which is the log record of the whole state change. If you understand the working concept of blockchain, it is not difficult to understand its working principle. Suppose there is a distributed data logbook, which can only be added, not deleted or changed. Its structure is a linear chain formed by a series of "blocks" (which is also the source of the name of "blockchain"), and new data must be put into a new block to be added, The maintenance node can propose a new block, but it must go through a certain consensus mechanism to reach an agreement on the final selected block
2. Take bitcoin as an example to see the working principle of blockchain
the block of bitcoin is divided into block head and block body
Core advantages and characteristics of blockchain1. The verification, accounting, storage, maintenance and transmission of decentralized blockchain data are all based on distributed system structure. There is no centralized hardware or management organization, and the rights and obligations of any node are equal, The data blocks in the system are jointly maintained by the nodes with maintenance function in the whole system. 2. The open and transparent system is open. In addition to the private information of all parties to the transaction is encrypted, the data of the blockchain is open to all. Anyone can query the blockchain data and develop related applications through the open interface, so the information of the whole system is highly transparent. 3. Security blockchain uses consensus based specifications and Protocols (such as a set of open and transparent algorithms) to enable all nodes in the whole system to exchange data freely and safely in a de trusted environment, so that the trust in "people" is changed into the trust in machines, and any human intervention does not work. 4. Information cannot be tampered with. Once the information is verified and added to the blockchain, it will be stored permanently. Unless more than 51% (almost impossible) nodes in the system can be controlled at the same time, the modification of the database on a single node is invalid. Therefore, the data stability and reliability of the blockchain are extremely high. 5. Anonymity because the exchange between nodes follows a fixed algorithm, and its data interaction does not need trust (the program rules in the blockchain will judge whether the activity is effective or not). Therefore, the counterparties do not need to let the counterparties generate their own trust by disclosing their identities, which is very helpful for credit accumulation
At present, the most popular classification of blockchain is to divide blockchain into public blockchain, private blockchain and consortium blockchain according to different participants1. Public chain: anyone can participate in the use and maintenance, and can obtain the effective confirmation of the blockchain. Public chain is the earliest blockchain and the most widely used blockchain at present, such as bitcoin blockchain. The information is completely public
if the licensing mechanism is introced, it includes private chain and alliance chain. 2. Private chain: a company or indivial only uses the blockchain technology, enjoys the exclusive write permission of the blockchain, and does not disclose the information. At present, conservative giants (traditional finance) want to experiment with private blockchain, and the application procts of private blockchain are still groping. 3. Alliance chain: it is a blockchain between the public chain and the existing chain, which is jointly controlled by multiple organizations. The use of the chain is managed with authority, which can be controlled by the manager, and also open to others according to the manager's wishes. In addition, according to the different use scenarios and purposes of blockchain, it can be divided into currency chain for the purpose of digital currency, property chain for the purpose of recording property rights, and crowdfunding chain for the purpose of crowdfunding
On May 28, Ma Huateng, CEO of Tencent, proposed the anti-counterfeiting method based on cloud integrated blockchain technology, which is far more efficient than traditional anti-counterfeiting methods. The future anti-counterfeiting verification scenario may only require users to use their mobile phones for simple scanning, and a large number of complete information based on different dimensions can be obtainedtake Maotai liquor as an example:
distillery address, proction workshop, operation staff, inspector, delivery time, transportation vehicle information and driver information,
liquor year, raw material source, raw material supplier, storage warehouse number, raw material transportation vehicle and driver information,
all information can be accurately traced, permanently recorded and tampered with
the above information can be easily verified
2. Food safety issues as early as last November, Wal Mart has cooperated with IBM to track the source of food by using blockchain technology, so as to ensure the safety of food and increase the circulation of food to rece costs. For Wal Mart and other large supermarkets, it took a few days to investigate the source of problem food, After using this technology, only one item of proct information is needed to achieve accurate traceability, and important information such as food origin, inspector, supplier, logistics and transportation can quickly find problems in a few minutes. Currently, procts tracked by blockchain include packaging procts from the United States and pork from China
3. Information security
blockchain technology is promoting an information security technology revolution. (1) identity protection PKI is a common public key encryption technology in e-mail, message application, website and other communication applications. However, since the implementation of most PKI, the centralized trusted third party certification authority (CA) is used to issue, activate and store user certificates. Hackers can attack PKI to fake user identity or crack encrypted information
certcoin is the first PKI implementation of blockchain, which comes from MIT, removes the centralized authentication center, and uses blockchain as a distributed ledger for domain name and public key
pomcor company: blockchain PKI implementation path: keep the authentication center, and use blockchain to store the hash value of issued and activated certificates. Users can verify the authenticity of certificates through decentralized and transparent sources, and can also improve the network access performance through local authentication of secret key and signature based on blockchain
(2) data integrity protection
guardtime developed a secret key free signature architecture (Ksi) based on blockchain technology to replace the secret key based data authentication technology. Ksi stores the hash table of the original data and files on the blockchain, runs the hash algorithm to verify other copies, and compares the results with the data stored in the blockchain. Any data tampering will be found quickly because the original hash table is stored in millions of nodes
(3) key infrastructure protection
the "Achilles heel" of the Internet, DDoS has entered the TB era, DDoS is still the simplest weapon for hackers to bring down the big target with low cost, DNS service is the primary target for hackers to carry out large-scale destruction, but blockchain technology is expected to fundamentally solve the problem
The distributed storage ofblockchain makes hacker attacks lose focus. Nebulis is developing a distributed DNS system, which uses Ethereum blockchain and interstellar Internet file system (IPFs, the distributed substitute of HTTP) to register and resolve domain names. The biggest weakness of DNS is caching, which makes DDoS attacks possible. It is also the bane of the centralized government's censorship of social networks and manipulation of DNS registration. A highly transparent and distributed DNS system can effectively prevent any entity, including the government, from arbitrarily manipulating records
(1) digital currency: improve the convenience of currency issuance and use, such as bitcoin and Ethernet in foreign countries, and guorenbao in Chinafrom the use of physical transactions, to physical currency and credit currency, and then to the rise of bitcoin network, more and more people are aware of the distributed ledger blockchain technology behind it, and graally apply it in many scenarios other than digital currency
(2) cross border payment and settlement: realize point-to-point transaction, rece intermediate fees
transfer and payment. At present, the most mature application of blockchain technology is payment and transfer. Blockchain technology can avoid complicated systems, save the process of inter-bank reconciliation and review, and accelerate the settlement speed; Virtual currency can rece transaction costs without the intervention of clearing house. Different countries have different clearing proceres. It takes two or three days for a single remittance to arrive, which is inefficient and accounts for a large proportion of funds in transit. No longer through the third party, through the blockchain technology to form point-to-point payment. By eliminating the link of the third-party institutions, we can make full day payment, real-time payment, withdraw cash quickly and rece the hidden cost, which helps to avoid the capital risk. It is timely and convenient
(3) bills and supply chain financial business: rece human intervention, rece costs and operational risksvalue transfer between point-to-point, control and verify physical bills or central system; Intermediaries will be eliminated and human intervention reced. With the improvement of efficiency, financing channels are more unblocked, risks are lower, and multiple parties benefit
(4) securities issuance and Trading: realize quasi real-time asset transfer, accelerate the speed of transaction clearing
the application of blockchain technology can make the process of securities trading more concise, transparent and fast, rece the plication of IT system, and improve the efficiency of market operation. For stocks, blockchain can eliminate paper and pen or electronic form records, rece human errors in trading, and improve the transparency and traceability of trading platform. Citigroup and Nasdaq cooperate to promote blockchain applications
(5) customer credit investigation and anti fraud: rece the cost of legal compliance, prevent financial crimes
the customer information and transaction records recorded in the blockchain help banks identify abnormal transactions and effectively prevent fraud. The technical characteristics of blockchain can change the existing credit reference system, and store the data of customers with bad records in the blockchain when the bank concts "know your customer" (KYC)
equity crowdfunding:
imapp2.0 version of blockchain application center has been officially launched. Imapp is the world's first blockchain app store with universal dividends, which aims to create a super entrance to the blockchain instry and make it easier for users to use blockchain applications. The interface of imapp 2.0 is more concise and beautiful, the function adds news and DAPP, and the content enriches the guessing game. Through imapp, users can browse, forward, download, update and open the application to obtain imapp ecological token IA. The official imapp has reached a strategic cooperation with the bitcoin diamond foundation. Ecocard ia can exchange bitcoin diamond BCD at a certain proportion.
Blockchain is a kind of technology, which solves the core "trust" problem in the market economy and reces the trust cost between strangers to a very low level
there is one crucial thing in the market economy, which is "trust". Without trust, no deal can be established. When you go to LAICHANG to buy vegetables, if you don't believe that the pesticide content in vegetable is up to the standard, you won't trade with that dealer; If you buy a bottle of water in a small shop, the clerk will not sell you the water if he doesn't believe that the money you give is real
the traditional small-scale peasant economy is acquaintance economy, and the transaction scale is limited to people who are familiar with each other nearby. If an acquaintance deceives you, he will lose your social relationship and damage his reputation in the whole circle of acquaintances. We believe that acquaintances are less likely to cheat us than strangers
therefore, once we are beyond the scope of acquaintances, we need to use a high cost to identify whether a stranger will cheat me and how to avoid the risk of being cheated. This situation will hinder the transaction and restrict the transaction
in addition, different races, nationalities, cultures, religious beliefs and so on will naturally have this kind of trust problem
in the market economy, why can there be so many transactions between strangers? Because of the birth of a new mechanism to solve the problem of trust in strangers
so far, the most important mechanism to solve the trust problem is the "trust intermediary" organization and mode
as long as you and strangers trust a third-party organization, the trust problem between you can be solved through this third-party organization
this third-party organization, we call it trust intermediary. Both the government and the bank are trust intermediaries
you can sell the goods you have worked hard to proce to a stranger in exchange for a stack of RMB banknotes. It's because the credit of the note issuing bank and the guarantee of the authority of the government guarantee the currency value and effectiveness of the banknotes. Otherwise, sell things, in exchange for a few ordinary paper, who would like to
in the era of global village and Internet, the people who buy your things may be strangers who will not meet and thousands of miles away. Trust is lower, so Alipay assumes the role of trust intermediation. Buyers first pay the goods to Alipay's account. When they receive the goods, they confirm that they are OK, then they agree to sell the goods to the seller. Taobao and other e-commerce have been booming rapidly in just over ten years
trust intermediary is in a central position in the transaction system. All transactions should solve the trust problem through it
However, the cost of trust intermediary itself is often hugeas a trust intermediary, how much transaction tax does the government charge each year? What is the most profitable instry? Financial services. The annual profits of Alipay's ant suit are over ten billion. p> What does this mean? Both sides of the market actually pay a huge trust cost
if there is any way to cancel or greatly rece the trust cost, the transaction cost of the general public can be reced, and the profits can be greatly increased
so in the Internet era, blockchain technology is on the stage
it allows the trading party to get rid of the intermediary, solve the problem of trust among strangers, and greatly rece the cost of trust
the blockchain can be expanded on a large scale, the data is open and transparent, the data of each client is consistent, and even if some clients are destroyed, the data security will not be affected. These highly reliable technical features can solve the trust problem of strangers with low cost
this technology can be extended to all fields that can be digitized, such as digital currency, payment and clearing, digital bills, proof of rights and interests, credit reference, government services, medical records, etc
in the medium and long term, blockchain will be a revolutionary technology, which will bring about great social changes like the existing Internet, and has great investment value and money making opportunities
in the future, the companies that can combine blockchain with different scenarios to promote applications may be the next group of bat, the next Google, Microsoft and apple
as the first practical application of blockchain technology, bitcoin has been widely accepted and used all over the world. Millions of users and tens of thousands of merchants have accepted the payment of bitcoin as a digital currency, and the exchange value of bitcoin as a currency is growing. Even e to the consensus that the total amount is fixed and the long-term value is bullish, bitcoin has become a hedge asset similar to gold, and the price has skyrocketed
blockchain is a decentralized distributed ledger database . The advantage of this distributed ledger is that buyers and sellers can trade directly without any intermediary. Everyone has a backup, even if you lose this, it will not be affected
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blockchain application field
1, financial field
blockchain has potential huge application value in international exchange, letter of credit, equity registration, stock exchange and other financial fields. The application of blockchain technology in the financial instry can save the third-party intermediary link and realize the point-to-point direct docking, so as to greatly rece the cost and quickly complete the transaction payment
2. The Internet of things and logistics
blockchain can also be naturally combined in the field of Internet of things and logistics. Through blockchain, we can rece logistics costs, trace the proction and delivery process of goods, and improve the efficiency of supply chain management. This field is considered as a promising application direction of blockchain
3. The data stored on the public welfare field
blockchain is highly reliable and tamperable, which is naturally suitable for social public welfare scenarios. The relevant information in the public welfare process, such as donation project, collection details, fund flow, recipient feedback, etc., can be stored on the blockchain, and can be made transparent and public, which is convenient for social supervision
4. In the field of insurance
in terms of insurance claims, insurance institutions are responsible for fund collection, investment and claims settlement, and often have higher management and operation costs. Through the application of smart contract, there is no need for the applicant to apply or the insurance company to approve. As long as the claim conditions are triggered, the automatic claim settlement of the policy can be realized